I was recently linked this blog post about what WoW has become in Wrath of the Lich King:
(I'm kind of just hijacking the blog and posting it on mine, but whatever.. this expresses it so perfectly for me who was a hardcore raider for the better part of 4 years.)
It's a long read and I apologize and try to post the key points.
...But Blizzard realizes this expansion has been little more than a public beta for their B-team of developers to try to figure out how to make a dollar out of 79 cents. They know a lot of people are just hanging on to finish what they started many years ago with TFT. They want to kill Arthas, and as soon as they do, they're going to bounce and take their subscriptions with them.
.... Icecrown is the pinnacle of Warcraft. It's the connection from the end of Warcraft 3: The Frozen Throne, to World of Warcraft. It's what many people picked up wow to see. Ironically, it's also the pinnacle of Activision's taking over of Blizzard, and turning it into the cash focused beast it is. We've got race changes and faction changes for cash. Vanity pets for cash (which Blizzard is so big about, they give half the money to charity. Half. I guess the other half has to feed their kids, right? Without that panderan, kids all over california whose parents work for Blizzard would starve. Please, either go all-in with charity, or don't bother. It just makes you look duplicitous.).
Now we have Arthas *****d out for maximum return. The irony is a bit cheesy, and maybe somewhat obvious, but Icecrown represents a once good entity finally succumbing to a greater power it swore it could control, thus becoming that which was feared most. Blizzard has succumbed to Activision, and it's not long before we won't recognize the former anymore.
Theres also numerous "lengthening" devices for the upcoming raid content. But the specifics of that aren't going to be understood by most. Basically they're making it take months longer than it should, so that they maintain subscriptions.