World of Warcraft is an MMORPG that takes place in Blizzard Entertainment's Warcraft universe. At its peak, it boasted a player base of over 12.5 million subscribers, making it the most popular MMO of all time.
Seriously though, I think it's a completely new IP. I don't think it will be Warcraft, Starcraft or Diablo. I'm thinking something truly original, and that could be awesome. Or a disaster.
Considering they link to a blue post on the official forums, I'd say this is quite reliable information. Its not exactly an official announcement but it is from a Blue rep.
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