Xbox Live Made Like A Billion Dollars Last Fiscal Year

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Posted by BradNicholson (1556 posts) -
Think of the things you could do with one billion dollars. That's a lot of burgers and durgers, folks. And if Microsoft wasn't supposedly in the middle of stealth layoffs around the company's different divisions, I'd say it'd be a great time for a big summer barbecue to celebrate the billion bones that the Xbox division brought in during the last fiscal year. What, you thought the KIN was bringing in that money?

This is the first time that the service has burst that financial barrier, and it's all thanks to your dollars, so pat yourself on the back for helping corporations be more corporate! In a recent Bloomberg report, Microsoft claims that around 12.5 million people like you are now paying annual Gold membership dues, amounting to about $600 million of the cash made by June 30.
 
But it was downloadable media like movies, avatar clothing, game content, and TV shows, that put Microsoft's service over the one billion mark. In fact, Xbox COO Dennis Durkin suggests the service has hit around $1.2 billion in the last fiscal year.
 
While the benchmark is interesting and all, those engineers and corporate types aren't going to just sit back on comfy leather recliners, smoke big cigars, and laugh brassy laughs with a hint of greed. Durkin is telling Bloomberg that more stuff is on the way, as the old model of "set it and forget it" is dead.

== TEASER ==“The old playbook of ‘launch and leave’ is a relic of the past,” Durkin says. “Today with Xbox Live, it’s now about ‘launch, sustain, retain’ by continually adding new content that enhances the original experience.”

And as you might know, Destination Arcade, ESPN, Hulu, and new UI features via Kinect are all coming to Xbox Live within the near future. These are all new things created sustain Live and keep us online and in some sort of consumer mode. 
 
Considering the grip that services like Live have on some players, and the fact that publishers like EA and THQ are starting to step up their downloadable game game, I'm willing to guess, without my tinfoil hat, that Xbox Live is poised to make even more in this fiscal year. My estimate? Two billion. Wait, no, four billion! Mark that down somewhere, preferably on a napkin that you'd throw away and forget about. I ain't no analyst.
#1 Posted by Kowalczyk (144 posts) -

Awesome tag line

#2 Posted by Toxin066 (3376 posts) -

And poor Activision isn't getting a cent of it. Wait, what's that about DLC? Oooooh.

#3 Posted by Kinarion (391 posts) -

Not cool.

#4 Posted by EdTwo (480 posts) -

that a lot of money dawg

#5 Posted by RIDEBIRD (1252 posts) -

HAHA THE TAGLINE

#6 Posted by Rapid (1441 posts) -

Tag line is awesome dude

#7 Edited by NoXious (1365 posts) -

Tagline makes Brad awesome. Yes it does.

#8 Posted by CaptainFish (477 posts) -

Straight out of Bobby "Xbox" Live's pocket.

Online
#9 Posted by cjcox (116 posts) -

Article is irrelevant. Tagline is awesome.

#10 Posted by Milkman (17782 posts) -

Microsoft should rent out the Staples Center with all that money.

Online
#11 Posted by OneManX (1709 posts) -

<>
 
And that was Xbox Live

#12 Posted by Zachariahus (135 posts) -

That is an illegal amount of money.

#13 Posted by alsnuts2 (692 posts) -

The tagline on this story is hilarious

#14 Posted by Crushed (895 posts) -

Brad N. needs to stop with the constant GB memes in every article and tagline. He's just running them into the ground and it's annoying.

#15 Posted by Manhattan_Project (2200 posts) -
@Crushed said:
" Brad N. needs to stop with the constant GB memes in every article and tagline. He's just running them into the ground and it's annoying. "
The only annoying thing is people like you. It was funny, shut up.
#16 Posted by Turbo_Toaster (1056 posts) -

I haven't read the article yet but the tag line and chili dog have won me over. I LAY DOWN MY ARMS TO YOU.

#17 Posted by JJOR64 (19515 posts) -

Renting out the Staples center for a Kinect event is what they could do with that money.

#18 Edited by Manhattan_Project (2200 posts) -
@Fragstoff: On this weeks podcast they made two 775 million jokes...
#19 Edited by mnzy (2959 posts) -

ESPN: US-only
Hulu: US-only
Netflix: US-only
last.fm: US and UK(?)-only
Destination Arcade: US-only so far
Some countries don't even have indie games.
 
Get your act together Microsoft, we pay the same price or more.

#20 Edited by ZmillA (2339 posts) -
@Crushed said:

" Brad N. needs to stop with the constant GB memes in every article and tagline. He's just running them into the ground and it's annoying. "

kessler is worse
 
and no
#21 Posted by RVonE (4753 posts) -
@Crushed said:
"Brad N. needs to stop with the constant GB memes in every article and tagline. He's just running them into the ground and it's annoying."

OR, you could just lighten up.
#22 Posted by Jayzilla (2639 posts) -

they made over $750 million?!?! They should rent out the Staples Center! <>

#23 Posted by sagesebas (2159 posts) -
@Milkman: and thankfully they'd have some money left over
#24 Posted by Karmann (606 posts) -

...and with 25 million to spare!

#25 Posted by Gearhead (2377 posts) -
@Turbo_Toaster said:
" I haven't read the article yet but the tag line and chili dog have won me over. I LAY DOWN MY ARMS TO YOU. "
Brad I had doubts about you, but sir, you win.
#26 Posted by zombie2011 (5175 posts) -

Chump change to MS.

#27 Posted by Brodehouse (10441 posts) -

Good tag.  
 
If you didn't like the tag, then lighten up, Francis.

#28 Posted by Kibblez (754 posts) -

<>

#29 Posted by VIGGO123 (582 posts) -

Hahaha! Great tagline Brad.
So they are really left with only 225 million, guess they aren't renting it next year too...

#30 Posted by JRock3x8 (274 posts) -

a billion dollars in sales, not profit.

#31 Posted by Jeff (5243 posts) -
@Crushed: I should probably note that I added that myself. I didn't even check with Brad first! That's what bad editors do! 
 
XOXO, 
Bad Editor
Staff
#32 Posted by FinalDasa (2317 posts) -

Wow 
I'll say it, make a Gold membership cheaper 
 
It will never happen 
Just had to say it

Moderator
#33 Posted by Stephen_Von_Cloud (1537 posts) -
@Crushed said:
" Brad N. needs to stop with the constant GB memes in every article and tagline. He's just running them into the ground and it's annoying. "
Uhhh.... go somewhere else man.
 
775 MILLION!?!?
#34 Posted by Crushed (895 posts) -
@Jeff said:
" @Crushed: I should probably note that I added that myself. I didn't even check with Brad first! That's what bad editors do!  XOXO, Bad Editor "

i'm very disappointed with you >:(
#35 Posted by Stephen_Von_Cloud (1537 posts) -
@Fragstoff said:
" I thought that whole making fun of the staples center comment was shunned.... and long over with...  you'd never here that kind of stuff from the main crew, ever  "
Really?  EVER?
#36 Posted by gamb1t (992 posts) -

yet the 360 still has no games

#37 Posted by Rhombus_Of_Terror (2202 posts) -

That's billion bucks!

#38 Posted by Xeiphyer (5678 posts) -
@Stephen_Von_Cloud said:
" @Fragstoff said:
" I thought that whole making fun of the staples center comment was shunned.... and long over with...  you'd never here that kind of stuff from the main crew, ever  "
Really?  EVER? "
NEVER EVER IN A GODZILLION YEARS.
#39 Posted by TheHT (12202 posts) -

guys lay off will ya, bad editor has dyscalculia. it's really not funny.

#40 Posted by fillmoejoe (1541 posts) -

Microsoft made 1 billion dollars and Kotick wants a piece of it.

#41 Posted by Brendan (8546 posts) -

Yep, still Canadian over here Microsoft.
#42 Posted by Lies (3985 posts) -
@Xeiphyer said:
" @Stephen_Von_Cloud said:
" @Fragstoff said:
" I thought that whole making fun of the staples center comment was shunned.... and long over with...  you'd never here that kind of stuff from the main crew, ever  "
Really?  EVER? "
NEVER EVER IN A GODZILLION YEARS. "
THERE DEFINITELY WASN'T A WHOLE QUEST SET ABOUT IT THAT WAS REALLY SMALL AND LIMITED AND GONE THAT RUINED MY PERFECT RECORD WITH LIMITED EDITIONS
#43 Posted by Xeiphyer (5678 posts) -
@mnzy said:
" ESPN: US-only Hulu: US-only Netflix: US-only last.fm: US and UK(?)-only Destination Arcade: US-only so far Some countries don't even have indie games.  Get your act together Microsoft, we pay the same price or more. "
I pay $10 more for gold membership in Canada, and I don't get any of that shit >=( Its such a huge waste of money.
#44 Posted by Jeust (11350 posts) -
@Manhattan_Project said:
" @Crushed said:
" Brad N. needs to stop with the constant GB memes in every article and tagline. He's just running them into the ground and it's annoying. "
The only annoying thing is people like you. It was funny, shut up. "
It was! Very funny article!
#45 Posted by ch13696 (4761 posts) -

With that 1 billion dollars, they can finally fix my 360 that's been red ringing so many times.

#46 Posted by Green_Incarnate (1788 posts) -

That's a million bucks. 
 
 
...Oh wait.

#47 Posted by ch13696 (4761 posts) -
@mnzy said:
" ESPN: US-only Hulu: US-only Netflix: US-only last.fm: US and UK(?)-only Destination Arcade: US-only so far Some countries don't even have indie games.  Get your act together Microsoft, we pay the same price or more. "
Haven't you realized? Microsoft doesn't give a fuck about other countries. It's ok though. In Japan, Xbox 360 sales are crap.
#48 Posted by JarenFace (217 posts) -
@Xeiphyer:  Exactly. When Canada XBL starts to get some of these features, then MAYBE I'll renew my subscription. Until then I'm fine with using my laptop to access Twitter and Facebook *rolls eyes*
#49 Posted by LiquidPrince (16451 posts) -

If only the damn staples center wasn't so damn expensive.

#50 Edited by 234r2we232 (3175 posts) -

Yet, they'll gladly stick advertising on their paid subscribers. Congrats, Microsoft :).
 
And that joke ceased to be funny after the forum kidz ran it into the ground on day one. Kinda a shame.

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