Xbox Live Made Like A Billion Dollars Last Fiscal Year
This is the first time that the service has burst that financial barrier, and it's all thanks to your dollars, so pat yourself on the back for helping corporations be more corporate! In a recent Bloomberg report, Microsoft claims that around 12.5 million people like you are now paying annual Gold membership dues, amounting to about $600 million of the cash made by June 30.
But it was downloadable media like movies, avatar clothing, game content, and TV shows, that put Microsoft's service over the one billion mark. In fact, Xbox COO Dennis Durkin suggests the service has hit around $1.2 billion in the last fiscal year.
While the benchmark is interesting and all, those engineers and corporate types aren't going to just sit back on comfy leather recliners, smoke big cigars, and laugh brassy laughs with a hint of greed. Durkin is telling Bloomberg that more stuff is on the way, as the old model of "set it and forget it" is dead.
== TEASER ==“The old playbook of ‘launch and leave’ is a relic of the past,” Durkin says. “Today with Xbox Live, it’s now about ‘launch, sustain, retain’ by continually adding new content that enhances the original experience.”
And as you might know, Destination Arcade, ESPN, Hulu, and new UI features via Kinect are all coming to Xbox Live within the near future. These are all new things created sustain Live and keep us online and in some sort of consumer mode.
Considering the grip that services like Live have on some players, and the fact that publishers like EA and THQ are starting to step up their downloadable game game, I'm willing to guess, without my tinfoil hat, that Xbox Live is poised to make even more in this fiscal year. My estimate? Two billion. Wait, no, four billion! Mark that down somewhere, preferably on a napkin that you'd throw away and forget about. I ain't no analyst.
" @Stephen_Von_Cloud said:THERE DEFINITELY WASN'T A WHOLE QUEST SET ABOUT IT THAT WAS REALLY SMALL AND LIMITED AND GONE THAT RUINED MY PERFECT RECORD WITH LIMITED EDITIONS" @Fragstoff said:NEVER EVER IN A GODZILLION YEARS. "" I thought that whole making fun of the staples center comment was shunned.... and long over with... you'd never here that kind of stuff from the main crew, ever "Really? EVER? "
" ESPN: US-only Hulu: US-only Netflix: US-only last.fm: US and UK(?)-only Destination Arcade: US-only so far Some countries don't even have indie games. Get your act together Microsoft, we pay the same price or more. "I pay $10 more for gold membership in Canada, and I don't get any of that shit >=( Its such a huge waste of money.
" @Crushed said:It was! Very funny article!" Brad N. needs to stop with the constant GB memes in every article and tagline. He's just running them into the ground and it's annoying. "The only annoying thing is people like you. It was funny, shut up. "
" ESPN: US-only Hulu: US-only Netflix: US-only last.fm: US and UK(?)-only Destination Arcade: US-only so far Some countries don't even have indie games. Get your act together Microsoft, we pay the same price or more. "Haven't you realized? Microsoft doesn't give a fuck about other countries. It's ok though. In Japan, Xbox 360 sales are crap.
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