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Adam Powell is aninternationally-renowned web-based game developer, whose innovative concepts and cutting-edge business practices launched an entirely new, multi-billion dollar industry based around virtual communities, social networking and casual gaming.
As the co-founder and CEO of Los Angeles-based Meteor Games, Powell aims to innovate once again by bridging the gapsbetween the engaging nature and broad appeal of web-based gaming, the community-focused elements of today’s exploding social networks, and the fun and depth of traditional massively multiplayer online games. The company’s first product, which is currently under development, is based on an entirely new intellectual property designed by Powell and business partner Donna Williams.
In 1999, Powell and Williams created and co-founded Neopets,the online phenomenon that helped start the social networking and web-based gaming craze. Powell and Williams guided Neopets through a period of unprecedented growth where today the franchise reaches more 45 million users worldwide and is translated into 11 languages. Neopets was sold to MTV Networks, a division of Viacom, in 2005 for $160 million and remains one of the largest and most popular destinations for kids and teens on the Internet.
In 1997,prior to founding Neopets, Powell created Shout! Advertising, a web-based advertising company based in Nottingham, U.K. Shout! was sold to a prominent online advertising firm for $20 million in 2000.
Powell’s first foray into the realm of game development came with the creation ofDark Heart, a popular MUD (Multi-User Dungeon) released in 1996, which was based on the DIKU MUD code that evolved into several of today’s largest and most profitable MMORPGs.