Schreier's back with another long-form article full of spicy dev access, this time rotating around Anthem's development. The first few paragraphs say a lot:
It wasn’t even supposed to be called Anthem. Just days before the annual E3 convention in June of 2017, when the storied studio BioWare would reveal its newest game, the plan had been to go with a different title: Beyond. They’d even printed out Beyond T-shirts for the staff.
Then, less than a week before the Los Angeles press conference held by BioWare’s parent company, Electronic Arts, word came down that securing the rights to the trademark would be too difficult. Beyond was ruled out. The leadership team quickly switched to one of their backup options, Anthem. But whereas Beyond had been indicative of what BioWare hoped the game would be—you’d go out beyond the walls of your fort and into the dangerous wilds around you—Anthem didn’t really mean much.
“Everybody was like, ‘Well, that doesn’t make any sense—what does this have to do with anything?’” said one person who worked on the game. Just days before their game’s announcement, the team at BioWare had a brand new name that nobody really understood.
Fun read if you want to dig into it over lunch or something!