@ben_h: from what i understand the bottom for podcast ads has really fallen out, so i think a lot of networks are pushing broader programmatic buys to cast a wider net.
the tech seems pretty braindead though. being in the nyc area sometimes they just decide all my ads should be a single repeated ad in Spanish (which, fair enough by demographics in nyc but i neither speak Spanish nor listen to any Spanish podcasts)
and then once in a blue moon the algorithm really freaks out and tries to sell me Toyotas based out of Tulsa or the like.
it's very rarely i get the more offensive political ads- but it's a shock every time i do (it's a lot of "who let this nutjob near a microphone?")
Log in to comment