What would you say if the new console was called Xbox Forever?

Imagine a real PS fanatic having to say that. It is a pretty disgusting idea to name it that, but okay, I admit that it'd be a hilarious marketing decision having people say "Xbox Forever".

I've heard "Xbox Infninity" and "Xbox 720", along with "The Xbox", and "Xbox MIST" (MIcroSofT) which I came up with just now... What other good marketing names can you come up with? Perhaps even better that that of Microsoft themselves could come up with?

Now, for retarded reasons, I had a dream tonight which I just woke up from. In the dream, they announced it as "Xbox AC". But dreams are delusions, they always are, and always will be.