Titan is the codename for Blizzard Entertainment’s next MMO, a project the studio’s alluded previously, while also keeping the whole thing a big ol’ secret. We don’t know much about it.
Whatever Titan actually is, the game may end up featuring in-game advertising and product placement, as Blizzard has put out a job listing seeking someone to work on that very idea.
Specifically, the job is for a “franchise development producer” on a “next-gen MMO.”
“Work with major consumer brands to facilitate product placement and licensing within the world of Blizzard Entertainment's next-gen MMO that enhances the gameplay experience,” reads the listing.
Contextualized in-game ads would support some previous rumors Titan would be a far cry from the fantasy setting of Blizzard’s other games, especially its still-popular World of Warcraft. Titan taking place in a quasi-real world setting has been brought up before, and it’s gained new evidence today.