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E3 Needs to Grow Up

Despite a growing call for change, the organizers of E3 have no plans to address the booth babe issue at the industry's biggest show.

I'm sure these women are well versed in the talking points for Namco Bandai's upcoming fighting game.
I'm sure these women are well versed in the talking points for Namco Bandai's upcoming fighting game.

There’s been no shortage of discussion about women and video games this past week.

The conversation’s been driven by the gross response to Anita Sarkeesian’s nearly finished Kickstarter about the unfortunate and exclusionary tropes of female video game characters, and the quickly scrutinized comments from a producer on Tomb Raider about a potential rape scene (a description the studio has walked back) in the new game.

These are all good, uncomfortable conversations to have, but if we're talking about the depiction of women in games at such a serious level, how do we still have E3 booth babes? Other than for easy hits in web galleries, anyway.

The commonly referred to booth babe (also known as a "woman") is hired solely to wear skimpy clothing with a game or company’s logo and take photographs with attendees (who does that, by the way?). Typically, they are not well versed in the product they are hired to represent.

It seemed like a good time to check in with the Entertainment Software Association, who manages E3.

Despite some of the recent heated conversation, there are no plans to shift E3 policies.

"Exhibitors determine for themselves what is the best representation for their companies. Models are welcome if companies would like to have them, but that's an individual exhibitor decision,” said ESA VP of media relations and event management Dan Hewitt in an emailed statement to me yesterday.

Ghost Recon Commander designer Brenda Brathwaite sparked a vocal debate on Twitter over booth babes before she headed to the E3 show floor last Thursday.

“I dread heading off to work at E3 today,” she said. “The show is a constant assault on the female self esteem no matter which direction I look. I am in good shape, yet it is impossible not to compare. I feel uncomfortable. It is as if I walked into a strip club w/o intending to. These are the policies of @e3expo and @RichatESA. I feel uncomfortable in an industry I helped found.”

Her comments found plenty of support, such as Inside Network managing editor AJ Glasser.

@br The worst is when I get so good at seeing right through it that I forget they're actually women underneath the barely-there clothes.

— AJ Glasser (@Joygirl007) June 7, 2012

It’s not a new critique, but it was louder this year, and there seems to be a growing desire for change.

There was also the usual “what’s the big deal?” responses, including 3D Realms co-founder George Broussard.

@br I think you/others take it too seriously. It's not some academic event. It's a glitz show full of spectacle. #serious_business

— George Broussard (@georgeb3dr) June 7, 2012

It’s been a few years, but the ESA policy on booth babes has changed from E3's inception. The last major shift came in 2006, as new penalties, fines and policies were introduced regarding women featured in E3 exhibits.

"What's new in 2006 is an update and clarification of the enforcement policies; as we do from time to time, we have taken steps to ensure that exhibitors are familiar with the policy and how it will be enforced," said E3 show director Mary Dolaher to Reuters at the time.

A violation of the clothing policy would result in, at first, a warning, and then a $5,000 fine. Here’s what the handbook from 2006 said to exhibitors considering booth babes--er, sorry, live models:

"Material, including live models, conduct that is sexually explicit and/or sexually provocative, including but not limited to nudity, partial nudity and bathing suit bottoms, are prohibited on the show floor, all common areas, and at any access points to the show."

Hewitt told me there have been no changes to ESA policy since 2006.

Maybe there should be. Consider this anecdote that didn’t even take place on the show floor itself.

This was one of the first results the search term
This was one of the first results the search term "Devil May Cry strippers" gave me, sorry.

We arrived to our Capcom appointment, I plunked down with Lost Planet 3, and Alex Navarro was ushered over to play Devil May Cry. In a room of kiosks, there were pole dancers. It’s unclear what that has to do with Devil May Cry. The girl hired to skimpily waltz around was sitting on the floor, looking bored. Everyone in the room is focused on playing the game, and Alex wasn't playing Devil May Cry in a see-through bubble. No one on the show floor could see this room. Can someone explain how this helps anyone do their job?

Elsewhere, I refused to play any 3DS games at Nintendo’s booth because the company didn’t have a table with machines, and instead tethered its lineup to attractive women. I let that gimmick slide when Nintendo pulled the same trick at the original 3DS unveiling, but I’ll just wait until those games are out now, thanks.

Nintendo probably thought it was a cute idea. I doubt (and this is my sincere hope) Nintendo meant to undermine the credibility of women at gaming’s biggest show. It's still ignorance. Many of the issues regarding women and E3 aren’t overtly offensive, and can be easily rationalized by those who don’t see a problem.

That’s okay--we should have a debate about it.

And this is all hardly an issue that’s exclusive to games. The same week as E3, the Computex Summit was happening in Taipei, and computer manufacturer ASUS sent out the following tweet:

No Caption Provided

That tweet has since been deleted and ASUS released an apology, obviously.

I can gripe all I want, but the most effective solution has to come from the ESA itself. Only the ESA can enforce regulations on exhibitors, and let them know this archaic marketing tool needs to go away. If games are growing up, so does the way we go about advertising them in front of, ostensibly, a bunch of professional. This isn’t 1994.

PAX figured this out years ago, even if there have been incidents along the way (i.e. Lollipop Chainsaw at PAX East).

“Our definition of a ‘booth babe’ has been a model (male or female) that has been hired to stand/sit in skimpy clothing to market the product,” said Penny Arcade president of business development in 2010. “If that person knows the product inside and out then it’s less of an issue. A company representative that can interact with attendees in a way that provides value as opposed to ‘hey stare at my body’ is something that we encourage whether or not that representative is physically attractive or not.”

If E3 is supposed to represent the industry’s best, why can’t it figure out how to respect its own attendees?

Patrick Klepek on Google+
1013 CommentsRefresh

Avatar image for sarx
Posted By Sarx

This would be no issue over here in old Europe. Most likely there would be male strippers (booth blokes?) as well and both genders would not give a shit. Well at least not our (30s) generation - the older folks are often still in gender war mode.

Avatar image for pulledabrad
Posted By PulledaBrad

@IcarusFoundYou said:

Wait, why were there no complaints or headlines last year? It was just as blatant and obvious then as it was now.

Because some polygons weren't raping other polygons and Aiesha Tyler.

Avatar image for blind_evil
Posted By Blind_Evil

While I don't disagree that this is an issue that should be at least noted, here are a couple things to think on:

1. This happens in every industry. Video game enthusiasts have this inferiority complex because of the medium's youth, which makes us more prone to this sort of navel-gazing. There are beautiful, paid models at car shows and movie premieres, too. It is as distasteful as it is historic, and to expect it to go away is expecting a retreat from human nature.

2. This site's audience isn't the one that needs the message. We hold no sway in the ESA, and 99% of us are not in games journalism. I suppose this is your best sounding board, but I come here for editorial content, not cultural revelations or hot scoops.

"Booth Whores." Way to reinforce the negative stereotype, man. Some of them could be mothers, show some respect.

Avatar image for ursu
Posted By Ursu

You're part of an industry where a short Italian plumber who jumps on turtles is considered our greatest icon. Stop complaining.

Seriously, it's Video Games. E3 does not need to grow up. There's a game there this year in which fighters can eat mushrooms to get bigger while fighting in front of Snoop Dogg. Oh, there's women who are paid to stand around in skimpy clothing? So what? They're not forced to go. They're models, not whores.

Avatar image for oginam
Edited By Oginam

While I think a couple notes Patrick hits in this article are a bit off, I think a lot of people in the comments are missing the point he brought up in regards to what Nintendo did and Alex's DMC 'experience' - what is the point of having barely dressed women (or men, although that doesn't seem to happen much) representing products at a show about products who know nothing about the products they are representing?

I think the answer, besides the obvious cliches like "sex sells", is: they are there to draw in people from the "shadow E3" who aren't able to gauge the quality of a game so they base their decisions on ostentatious presentations (may be a hold over from the '90s); they work better on TV than showing actual game play (from the channel that brought you the Spike VGAs); and there is still a problem with video games that doesn't exist for movies, music, or books - video games still need a trade show at all. The latter reason is why events like PAX prime/east are gaining traction and even getting unsolicited game announcements despite no official business influence ('shadow' E3 style) at those conventions.

So, , I think the problem isn't booth babes - it's E3. Need a PAX mid west and a PAX Tokyo (might as well shoot TGS in the foot while we're at it). Video games need fan driven events not massive press/business extravaganzas.

Avatar image for knoxt
Posted By knoxt

@Anwar said:

@EnduranceFun said:

Breaking White Knights News: if you don't agree with Patrick, you don't get it. Thanks for the laugh, guys.

Professionalism is one thing I think hasn't been brought up yet. This is a blog, but is categorised as a news article. Where is the unbiased reporting? Covering both sides of the argument? You have no testimony from an actual booth babe. The amount of disrespect -- practically dehumanisation of booth babes as she-devils in this article is sexist as fuck and no respect is given to what they might think, ostensibly because Patrick thinks they're all brainless bimbos.

They can't speak for themselves, those helpless little creatures, somebody had to say something. Thankfully Patrick does what nobody else had done ever. /sarcasm

hahaha, well done

Avatar image for icarusfoundyou
Posted By IcarusFoundYou

Wait, why were there no complaints or headlines last year? It was just as blatant and obvious then as it was now.

Avatar image for mikkaq
Posted By MikkaQ

Man I thought that was slowly going away.

I'd rather they spent the money on more screens and systems to exhibit their games on so that lines aren't a thing, but hey what do I know?

Also it seems weird to me that Brenda Brathwaite is making those comments while she's credited on two Playboy Mansion games. Dunno her involvement with the but still, that's a little scummy.

Avatar image for y2ken
Posted By Y2Ken

I don't have an inherent problem with Booth Babes, but I would probably not really notice if they went away. And I would probably make a distinction for cases such as Lollipop Chainsaw - yes I know it was said on the Bombcast that it seems a little weird, but they hired a specific cosplay model in Jessica Nigri to represent their lead character, and I'm fine with that. In that specific case it makes a lot of sense, in the same way as you'd have a guy in a Master Chief suit at the Halo 4 booth. Elsewhere I would have no problem if they got rid of them.

Avatar image for rm082e
Posted By rm082e

@kashif1 said:

Seriously though he has a point, especially since most of the attendees at e3 are press and investors, not horny teenagers.

Press and Investors may be effected by this marketing tactic in a way that is favorable for the companies displaying products. They probably aren't going to be fanboys about booth babes since there is a relative amount of professionalism involved, but they don't check their libidos at the door just because it's a work day for them.

Avatar image for kashif1
Posted By kashif1

@SeriouslyNow said:

@Milpool said:

I think people are getting a little off course talking feminism and the objectifying of women.

The point that, I think Patrick is trying to make, is that these booth babes are representing a company or product that they don't know much about in many cases. The problem that he is pointing out is not necessarily that they are scantily-clad, but that they are poorly representing, directly and indirectly, the products, and in some cases even distracting from the product.

Yes, because Usher is totally a proper representation of the audience he performed for. Oh wait, Patrick didn't talk about Usher.

Indeed he forgot to mention Usher in an article about booth babes, how could he have made such and omission?

Seriously though he has a point, especially since most of the attendees at e3 are press and investors, not horny teenagers.

Avatar image for killer_of_trolls
Posted By Killer_of_trolls

I don't see what the problem is?

Avatar image for rmack
Posted By Rmack

One more post in here and then I'm done: please, Patrick, do not go on the Bombcast and say "people were upset because they didn't agree with what I had to say." People are upset because you are passing off your views and opinions as front page news, and it's a constant issue. The "YOU SHOULD CARE ABOUT THIS" and "SHIT I PLAYED THIS WEEKEND" posts are needless and sometimes insulting. Sometimes, when a large group of people complain about something to the point where it has to be moderated, it actually IS an issue, and not people "trolling," which is a word that never really had much of a meaning and has even less now.

Avatar image for skzip888
Posted By skzip888

I am proud to be a Manchild. I am proud to support gamers be they male, female, cisgender, trans, or genderqueer. I think Anita Sarkeesian is a poorly-researched, misinformed dilettante who mismanaged a common situation, validated her trolls and put herself and all her followers at risk for further harassment. I think feminist Gamers deserve a better voice. I don't think that covering up sexy images in a misguided attempt to lower testosterone levels will turn every would-be creep and stalker into John Mayer. I think booth babes are silly and unnecessary, but I also think shaming grown women for what they do with their own bodies is deplorable. I refuse to be sex-shamed for my hobby until every boat, auto and trade show (you know, real man grown-up stuff) takes away their slinky spokes models as well.

Avatar image for mrmisanthrope
Posted By MrMisanthrope

Ironically, when someone sees something that harms no one, gets offended by it and demands the practice be changed to accommodate their tastes and makes a big stink of it as done in this article, it's typically pretty obvious that they need to grow the fuck up.

I'm talking to you, Patrick. This whiny, stupid article is a joke. Booth babes? You're getting upset about BOOTH BABES? And you argue this while posting yaoi fanart you found online objectifying a male character? Seriously? Can you really be that detached? Sex sells, always has always will. Trying to vilify the drive that motivates every living creature on Earth is childish. Are you afraid these women will give you cooties?

To think a woman would claim it was an assault on her self esteem. The audacity, the selfishness. Does she think she's the center of the universe? She feels she's assaulted because she doesn't feel as pretty as these women?

Should Cirque Du Soleil fire the Gemini Brothers because male audience members feel inadequate by comparison? Should world famous chefs be forced to close shop because normal husbands and wives feel their self esteem is wounded because they can't cook as well? Should the Olympics and athletic sports be shut down entirely so as not to offend everyone who wishes to be that athletic, but hasn't gone through the training? Why give out grades at school? The less intelligent students might get depressed they don't perform as well as their classmates. Unbelievably childish "ME ME ME" thinking.

Not to mention the remarkable immaturity of the mindset that any descent from your opinion is trolling. Anyone who disagrees is a misogynist or trolling to stir up controversy. Why address their arguments when you can dismiss them with an ad hominem, right? You don't have to listen to what those big ol' meanies say!

Here's a thought Patrick, if you don't like what goes on at E3, don't go to E3. If it offends you so much, get a job in another field instead of kicking up false controversy in the hopes of getting in on some of that internet feminism money.

To simplify, grow up Patrick. Just grow up.

Avatar image for impossibilium
Edited By Impossibilium

Giant Bomb, filling that purely fun space that other gaming Web sites ignore ...

except when it's running sanctimonious feminist opinion pieces. I guess when taking a paycheck from G4 Patrick had no problem with Olivia Munn blowing hot dogs and parading around for teen fanboy ratings on a regular basis.

Next week on Giant Bomb, how strip clubs objectify women and force them to parade in front of men against their will. Men who never, ever lech over females at any other time.

Avatar image for rm082e
Posted By rm082e

The whole female exploitation argument is bullshit.

Aside from some super emo teenagers and religious nuts, I don't know a single guy who is disgusted with porn. Jeff and Ryan have both cracked jokes on the podcast about how they like porn, and I think it's a safe bet most guys when left to their own devices will enjoy a little porn now and then. That doesn't mean they're pornaholics, but seriously - what sexually active male is out there fighting a crusade to get the porn industry shut down and banned due to their moral outrage? Yeah, no. Aside from prostitution, porn is about as exploitative as it gets - even that is a fine line. So, if you're morally okay with enjoying porn, it's a bullshit hypocritical argument to cry foul at women being exploited as eye candy at events like E3. However exploited the booth babe is, she's not getting split roasted and cummed on...for money...

This whole argument is a cover for the truth that no one wants to come out and say: Men have their fair share of negative self image and general lack of self confidence, especially when it comes to women. That leads to an outright nervousness when forced to be in contact with a hot babe. To make matters worse, the press is working at E3. They're moving from place to place getting shit done. That means they're going to be tired, sweaty, run down, and maybe a little hung over - they don't have the opportunity to present their best appearance to the booth babes when they are forced to interact with them to get the info they need when they provide coverage. It's not that every guy wants to try and pick up every cute girl. It's just depressing to think a hired gun might be silently judging you with contempt while you are there trying to get work done. I mean really - Nintendo chained all the 3Ds units to these women? Really? For those trying to get work done, this is a situation that is only made more stressful and difficult by forcibly inserting sexuality into it.

I agree the practice is distracting for the press who are actually trying to get work done, but let's be really honest about what's going on here instead of trying to twist this into a discussion about morality. Hot women have an effect on men. Period. Some men get nervous, others get cocky and a little rude, others become introverts and play it off like they aren't intimidated, or turned on, etc. But every straight guy notices some change when a hot woman is around.

I work at great company filled with experienced professionals. 90% of the company is men over 30 with wives, kids, mortgages, etc. We act professionally because we like our company, we make good money, and our families are counting on us to do strong work and bring home the fat pay checks. Everyone is very polite and I've seen no significant drama in the 5 years I've been there. About three month ago, my department hired a _HOT_ young girl. She is honestly a 9 or 10 and she knows it. She spends a lot of money on high end clothes, make up, drives two hours once a month to visit her hair stylist, etc. She's not even my type at all, but I can say without reserve she is really gorgeous. And she's had an impact on the social dynamic around the office.

Suddenly guys who were not all that helpful or interested when her position was previously held by a guy are now floating around her desk seemingly at all times. She asked me for help the other day on an issue, I came over to her desk and within 2 minutes, two other guys came over to see if she needed any additional help - she didn't ask for their input, they just saw me over there and decided they needed to insert themselves into the situation. I bailed and went back to my desk. I wound up doing the work one of those guys was responsible for because he were too busy buzzing around her. It's a little frustrating, but not unexpected. This is the effect beautiful women have on men. It is as unavoidable as sunshine.

I can see how booth babes only complicate the work that needs to be done at E3 by the press and business folks, but let's take a step back and really look at the situation again. Are we really upset that some young college girl is getting paid a few hundred bucks to stand around and look pretty for a week? Really? I don't think that's the issue.

Thoughts? Am I totally off base here?

Avatar image for rmack
Posted By Rmack

I feel like any well thought-out post disagreeing with Patrick writing this will just get downplayed by a bunch of "HATERS GONNA HATE" posts and some HILARIOUS macros from memegenerator.net.

Avatar image for shodan2020
Posted By shodan2020

@EnduranceFun said:

Breaking White Knights News: if you don't agree with Patrick, you don't get it. Thanks for the laugh, guys.

Professionalism is one thing I think hasn't been brought up yet. This is a blog, but is categorised as a news article. Where is the unbiased reporting? Covering both sides of the argument? You have no testimony from an actual booth babe. The amount of disrespect -- practically dehumanisation of booth babes as she-devils in this article is sexist as fuck and no respect is given to what they might think, ostensibly because Patrick thinks they're all brainless bimbos.

@MidgardDragon said:

Sorry but even as someone who's a fan of equal rights and not objectifying anybody, I do not see what is wrong with having pretty women who choose to show up and get paid to be pretty being in these booths.

Isn't telling them "you can't do this here" the same as telling them they can't work at the job they have chosen to do, because they are pretty and female. And isn't that more chauvinist and objectifying than allowing them?

Well said, sirs or madams. :)

Avatar image for birchpile
Posted By Birchpile

Oh! Cry me a river! You all act like the girls are stupid kids that doesn't know what they are doing. It's their JOB. They were fully aware that this is part of the modelling career, when they ACTIVELY pursued it. They get paid hansomely for it, and they like showing themselves off. And you know what, they probably care a lot less than you guys do. It's actually sexist of you to presume that these are bothered by it. They aren't slave kids! They are profesionals!! Now stop the condescending attitude and appreciate the beautiful bodies they WANT to show you!

Avatar image for vintage68
Posted By VintAge68

If the E3 responsables don't intend to change this, the best response might be to parallelly deploy also more sparsely clothed booth boys at the stands: aren't there more and more female gamers out there who might appreciate...?

Avatar image for knoxt
Edited By knoxt
No Caption Provided

"E3 NEEDS TO GROW UP! I'M SO TIRED OF THE SHAMELESS ATTENTION SEEKING!"

Avatar image for deadspace
Edited By DeadSpace

Regardless of my feelings on this issue which I won't bother stating here, I will say that between articles like this, the Worth Reading feature and Patrick's sensationalist headline ("Why Telltale's Knocking on Death Door"), I feel like GiantBomb is becoming PatrickKlepeck.com. I'm not one of those "Patrick haters" who comments negatively on any of his posts although I have often pointed out typos in his articles just because I'm anal about stuff like that. But I would prefer visiting this site if I were exposed to a variety of features by different people on staff. Lately it feels, as the previous commenter noted, like Patrick's "LiveJournal." If anyone on staff sees this comment, please take it to heart. For me, part of the annoyance of this article has nothing to do with its content per se, it's the fact that GiantBomb is becoming a vehicle for Patrick to dispense (his usually un-proofread!) mini-editorials.

Avatar image for rmack
Posted By Rmack

@EnduranceFun said:

Breaking White Knights News: if you don't agree with Patrick, you don't get it. Thanks for the laugh, guys.

Professionalism is one thing I think hasn't been brought up yet. This is a blog, but is categorised as a news article. Where is the unbiased reporting? Covering both sides of the argument? You have no testimony from an actual booth babe. The amount of disrespect -- practically dehumanisation of booth babes as she-devils in this article is sexist as fuck and no respect is given to what they might think, ostensibly because Patrick thinks they're all brainless bimbos.

Fucking thank you. I am so sick of Patrick's LiveJournal becoming the front page, especially when it's bullshit like this. After all the crap this week about feminist Kickstarters and the "sexist" Tomb Raider games, Patrick goes on to write about how these women are clearly just eye candy and know nothing about video games.

Avatar image for mcbradders
Posted By McBradders

@smcn said:

2012 rolls on as the most embarrassing year for people who like video games and aren't manchildren.

I'm a manchild and I'm pretty embarassed.

Avatar image for anwar
Posted By Anwar

@EnduranceFun said:

Breaking White Knights News: if you don't agree with Patrick, you don't get it. Thanks for the laugh, guys.

Professionalism is one thing I think hasn't been brought up yet. This is a blog, but is categorised as a news article. Where is the unbiased reporting? Covering both sides of the argument? You have no testimony from an actual booth babe. The amount of disrespect -- practically dehumanisation of booth babes as she-devils in this article is sexist as fuck and no respect is given to what they might think, ostensibly because Patrick thinks they're all brainless bimbos.

They can't speak for themselves, those helpless little creatures, somebody had to say something. Thankfully Patrick does what nobody else had done ever. /sarcasm

Avatar image for jgf
Posted By jgf

I dont see what they have to do with games, so why are they here? Only to attract attention of the mainly male audience. Just like a huge billboard or loud music. I think game companies should attract peoples attention through great games and big news, but on the other hand its so much easier to just buy a pair of loud speaker and rent some booth babes....

So here is my conclusion: Forbid those attraction amplifiers and the companies are forced to create great products!

Avatar image for zeus_gb
Posted By zeus_gb

Do the games lack that much content that they have to get the booth babes out?

Booth babes don't make me want to go out a buy a game.

Avatar image for endurancefun
Posted By EnduranceFun

Breaking White Knights News: if you don't agree with Patrick, you don't get it. Thanks for the laugh, guys.

Professionalism is one thing I think hasn't been brought up yet. This is a blog, but is categorised as a news article. Where is the unbiased reporting? Covering both sides of the argument? You have no testimony from an actual booth babe. The amount of disrespect -- practically dehumanisation of booth babes as she-devils in this article is sexist as fuck and no respect is given to what they might think, ostensibly because Patrick thinks they're all brainless bimbos.

Avatar image for midgarddragon
Posted By MidgardDragon

Sorry but even as someone who's a fan of equal rights and not objectifying anybody, I do not see what is wrong with having pretty women who choose to show up and get paid to be pretty being in these booths.

Isn't telling them "you can't do this here" the same as telling them they can't work at the job they have chosen to do, because they are pretty and female. And isn't that more chauvinist and objectifying than allowing them?

Avatar image for seriouslynow
Posted By SeriouslyNow

@Milpool said:

I think people are getting a little off course talking feminism and the objectifying of women.

The point that, I think Patrick is trying to make, is that these booth babes are representing a company or product that they don't know much about in many cases. The problem that he is pointing out is not necessarily that they are scantily-clad, but that they are poorly representing, directly and indirectly, the products, and in some cases even distracting from the product.

Yes, because Usher is totally a proper representation of the audience he performed for. Oh wait, Patrick didn't talk about Usher.

Avatar image for tukenstein
Posted By Tukenstein

As someone who isn't a journalist I'd just like to say that I really like boobs and also that sexy women have never made me buy or enjoy a game more than I would have otherwise.

Avatar image for duskwind
Posted By Duskwind

If E3 needs to "grow up", then so do the TV, movie, and music industries.

Avatar image for digitaldemigod
Posted By digitaldemigod

@Vorbis: Ugh. Booth dudes. Gross.

Avatar image for kryptickiller
Posted By KrypticKiller

@Milpool said:

I think people are getting a little off course talking feminism and the objectifying of women.

The point that, I think Patrick is trying to make, is that these booth babes are representing a company or product that they don't know much about in many cases. The problem that he is pointing out is not necessarily that they are scantily-clad, but that they are poorly representing, directly and indirectly, the products, and in some cases even distracting from the product.

So if you were at a fashion show and saw something you liked would you talk to the model who was wearing it or the designer?

Avatar image for milpool
Posted By Milpool

I think people are getting a little off course talking feminism and the objectifying of women.

The point that, I think Patrick is trying to make, is that these booth babes are representing a company or product that they don't know much about in many cases. The problem that he is pointing out is not necessarily that they are scantily-clad, but that they are poorly representing, directly and indirectly, the products, and in some cases even distracting from the product.

Avatar image for j12088
Posted By J12088

@Socialone said:

You mean to say the video game industry should aim to be more mature than other fields of entertainment such as professional sports, motorized racing, Hollywood cinematography and major musical labels by putting an end to machismo in its products and expositions?

Good luck with that.

Ding ding! This is a waste of bandwith. And if it really does offend you? Take some advice:

Loading Video...
Avatar image for heavyplay
Edited By heavyplay

Do you come with the game?

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Edit: Yeah I know. This must have been posted at least 10 times before I got here.

Avatar image for gnatsol
Posted By GnaTSoL

@dekkadekkadekka: Well the fault falls on the booth babes for not studying their craft and not the organizers. Nothing wrong with the organizers wanting booth babes, but both parties could try harder in aqua-mating things better. No sexism there though.

Avatar image for dekkadekkadekka
Posted By dekkadekkadekka

A couple years ago I went to one of those 3DS pre-release customer previews hosted by Nintendo. It was hosted and run exclusively by attractive women. I'm not saying women can't run these events, but when you have people mispronouncing basic Nintendoisms, like pronouncing Mii as "My," it's clear that they're reciting from a learned script they've only read and never had spoken to them.

It made me real uncomfortable during the bits where you had to observe stuff instead of actually having hands-on time with the thing and I left as soon as I was able to, didn't play a single demo station.

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Edited By GnaTSoL

@SharkMan: How were women treated poorly at E3? You brought it up here so I presume you mean to apply women were hurt by men in any kind of form at E3. Those women were given the oppertunity at a job, they took it knowing what they would be doing, and did their jobs and earned money. Some love doing stuff like that. It's a career believe it or not and it's up to them to decide if wearing attractive clothing is sexism or not. The ones that accepted the jobs know thats all it is. They weren't told to be whores. They were their not to be paraded but to entertain and draw faces people.... And it worked considering PAtrick was apparently inspired so much by clothed pairs of boobs that he made this garbage of an article.

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Posted By GnaTSoL

You know what this all is. You got your Anti-feminist girls who pretty much wish they had the power and equal stature of man in this world and then the white knights who get defensive/offensive over the slightest things.

Why must something be eradicated just cause it makes you and some others uncomfortable and feel it looks bad for women when not everyone feels that way. Even said women. Your opinion is not universal.

The slandering of the female gender and vocal superiority of men is the problem. None of which happened at E3.

But no. All of yal who side with Torch-man Patrick believe you speak for victims... Plz. Its cause of people like you that this world has sooo many major problems. You overblow borderline issues yet won't act upon the major issue solving as feverishly.

Fuck your morals. They're just one-sided ideals you don't care to understand within the broad scope of the issue.

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Posted By SeriouslyNow

@Napalm said:

Whatever guys, don't use this as a forum to shit all over Patrick and Giant Bomb because you can. Just because a lot of us don't agree with the views of this article doesn't mean you can just dump all over everything else and make the fight about something else. Just stop it, guys.

Pretty much this. it's why I pulled out of the conversation because (as fucking always) it descended into shit talking and back biting.

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Posted By dudebro

@Damien_Azreal said:

Seems some have forgotten that a few years ago... they did away with Booth Babes at E3 because of complaints like this.

Then, at the next E3... all the press did was complain that the show floor was boring. That the booths looked empty and uninviting. They then began talking about how the booth babes weren't objectifying women.

And they were all happy the next year when Booth Babes were back.

Seems we've gone full circle again and a lot of the press have forgotten the stupidity from a few years ago.

The stopping the "booth babe" nonsense part was fine and needed there was just many other rules also that it became "boring". You can have all the noise music and whatever but they threw out the good with the "bad".

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Posted By Kadeemluvmusic

I say tell the ESA to lift the booth babes from arriving at E3 because we love attractive women. I don't know how they couldn't change any rules, but we need the booth babes back to E3. It's what every video game geek wants. Whether it's PAX, or Comic-Con, or TGS, we know incidents is not a problem (just like the cosplay of Juliet Starling in Lollipop Chainsaw) but to me I think the ESA is gone a little too far about the ruling of booth babes.

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Edited By Cubical

The Booth babes are fucking Creepy every year I go I avoid them as much as possible. They are paid to flirt with you putt on way more make up than they should and it so artificial and fake it is like I am being subtly being hit on by a plastic fucking robot. It is not sexy at all it does the opposite effect.

nintendo is the worst because they strap crap to these paid fake babes that are paid to flirt with you and you can add on top of that they have a fucking video game hardware strapped on there body with a cheep chain like device it makes it 12 times more creepy and uncomfortable.

The chicks at fucking hooters Also creepy as fuck that Is why I went there once with some guy who talked me into it and never went back again.

Oh and most of the women game DEVS that are making the games are way more sexy than those booth babes anyway and smarter.

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Posted By Sooty

@Napalm said:

Whatever guys, don't use this as a forum to shit all over Patrick and Giant Bomb because you can. Just because a lot of us don't agree with the views of this article doesn't mean you can just dump all over everything else and make the fight about something else. Just stop it, guys.

When people stop white knighting then maybe people won't dump all over them, and this includes both Klepek and many forum users here.

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Posted By Gerhabio

@CaptStickybeard said:

@Gerhabio said:

silly variations on "sexism doesn't exist anymore/ it's just a video game/ it happens to men too"

Are you somehow implying that it doesn't happen to men too?

Look, this is exactly my point. Men get really defensive. Yes, it happens to men too. It does. But for whatever reason, people think the opression of one group somehow negates the opression of another, which is ridiculous. Too negatives only make a positive in math. Men (and conservative women) get super defensive whenever sexism is mentioned, as if they were annoyed by the obstacles of others! As if it were a burden to be more privileged than others. It happens to men too but that is no excuse to not pay attention ot the objectification of women in the media, something they are disproportionately victims of.

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Posted By LiquidPrince

@EXCellR8 said:

when i saw the lollipop chainsaw chick at pax in that pink suit i nearly shit myself. definitely a little less coverage than what i would consider appropriate but that's an extreme example. it's the same thing with auto shows and other events where there's plenty of women in skimpy outfits selling/promoting stuff. i don't see that big of an issue tho... and i think it has been blown out of proportion slightly. there are much worse ways women are objectified and most of the booth babes i've run into seemed to be having a great time. fucking relax people, women... they exist.

She makes those costumes herself. If she's comfortable wearing them and representing the game then who are you to judge what is or isn't appropriate? That was a rhetorical question by the way.

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Edited By EXCellR8

when i saw the lollipop chainsaw chick at pax in that pink suit i nearly shit myself. definitely a little less coverage than what i would consider appropriate but that's an extreme example. it's the same thing with auto shows and other events where there's plenty of women in skimpy outfits selling/promoting stuff. i don't see that big of an issue tho... and i think it has been blown out of proportion slightly. there are much worse ways women are objectified and most of the booth babes i've run into seemed to be having a great time. fucking relax people, women... they exist.