Giant Bomb News

102 Comments

Get Beyond Good & Evil Free With...Cheese?

Say what now? Next thing you know there will be old 2600 copies of E.T. popping up in Cracker Jacks.

Friendly Giant Bomb user Lucas May sent over a strange, depressing note about possibly the weirdest video game tie-in promotion I've ever heard of. Apparently residents of Canada can purchase the Cheese Heads brand of mozzarella cheese (which appears from the pictures to come in the highly desirable string configuration) and receive a free PC copy of Michel Ancel's excellent but largely unappreciated Beyond Good & Evil.

No mail-in order or anything required, it's right up in the package! Here's the photographic evidence.

Gallery image 1Gallery image 2

We all knew BG&E didn't sell anywhere near the number of copies its quality warranted, but man, did they really overproduce it that badly? Oh well, this seems like a win-win for Ubisoft. Clear your warehouse of excess inventory? Check. Build awareness for the upcoming sequel? Check. Plus, when you end up with a package of string cheese, everybody wins.

Brad Shoemaker on Google+

102 Comments

Avatar image for brad
Brad

6592

Forum Posts

9595

Wiki Points

0

Followers

Reviews: 0

User Lists: 4

Edited By Brad  Staff

Friendly Giant Bomb user Lucas May sent over a strange, depressing note about possibly the weirdest video game tie-in promotion I've ever heard of. Apparently residents of Canada can purchase the Cheese Heads brand of mozzarella cheese (which appears from the pictures to come in the highly desirable string configuration) and receive a free PC copy of Michel Ancel's excellent but largely unappreciated Beyond Good & Evil.

No mail-in order or anything required, it's right up in the package! Here's the photographic evidence.

Gallery image 1Gallery image 2

We all knew BG&E didn't sell anywhere near the number of copies its quality warranted, but man, did they really overproduce it that badly? Oh well, this seems like a win-win for Ubisoft. Clear your warehouse of excess inventory? Check. Build awareness for the upcoming sequel? Check. Plus, when you end up with a package of string cheese, everybody wins.

Avatar image for rexualhealing
rexualhealing

260

Forum Posts

3197

Wiki Points

0

Followers

Reviews: 1

User Lists: 0

Edited By rexualhealing

<troll>Hey, finally something good from Canada besides Rush.</troll>

Avatar image for mattbodega
mattbodega

2281

Forum Posts

34417

Wiki Points

0

Followers

Reviews: 3

User Lists: 4

Edited By mattbodega

I just want to cry. They can't even GIVE copies of BG&E away: they have to trick you into buying the game with copious amounts of stringy cheese goodness.

Avatar image for milkman
Milkman

19369

Forum Posts

-1

Wiki Points

0

Followers

Reviews: 2

User Lists: 3

Edited By Milkman

This is the most depressing news I heard all day. And as someone who has never played Beyond Good & Evil, it makes me feel like even more of a douchebag.

Avatar image for lordandrew
LordAndrew

14608

Forum Posts

98301

Wiki Points

0

Followers

Reviews: 0

User Lists: 36

Edited By LordAndrew

Wait. Some cheese brand is gving away European copies of Beyond Good and Evil to Canadian cheese-eaters?

Avatar image for fnord
Fnord

51

Forum Posts

-1

Wiki Points

0

Followers

Reviews: 15

User Lists: 0

Edited By Fnord

Kinda makes me feel like a knob for buying it again for PC...

But, damnit, the game deserved it!

Avatar image for hatking
hatking

7437

Forum Posts

82

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Edited By hatking

Oh man...I wish BG&E came with cheese when I bought it.  I think that is probably the right way to market this.  Not to have the cheese come with the game....but hate the game come with cheese...who could resist? 

"You mean I get this game and FREE CHEESE!?!?!?!" 

Avatar image for liquidprince
LiquidPrince

17073

Forum Posts

-1

Wiki Points

0

Followers

Reviews: 1

User Lists: 5

Edited By LiquidPrince

Oh my god... Be right back, gonna go buy some cheese.

EDIT:

WAIT WAIT WAIT... If it's Canada, then why is it PEGI?



Avatar image for turboman
turboman

10011

Forum Posts

19

Wiki Points

0

Followers

Reviews: 23

User Lists: 11

Edited By turboman

wheres that promotion in the US :(

Avatar image for spiceninja
spiceninja

3286

Forum Posts

9105

Wiki Points

0

Followers

Reviews: 18

User Lists: 2

Edited By spiceninja

Well at least this will get some people to actually play the game and it could possibly help sales of the second game.

Avatar image for zerocast
ZeroCast

1882

Forum Posts

285

Wiki Points

0

Followers

Reviews: 0

User Lists: 2

Edited By ZeroCast
LiquidPrince said:
"Oh my god... Be right back, gonna go buy some cheese.

EDIT:

WAIT WAIT WAIT... If it's Canada, then why is it PEGI?



"
Packaging Error!
Avatar image for daemon
Daemon

118

Forum Posts

168

Wiki Points

0

Followers

Reviews: 0

User Lists: 4

Edited By Daemon

That is rather...odd isn't it? But I suppose you're right and at least they get copies of the game out there in circulation and hopefully pick up a handful of new converts in the process. Personally although I did enjoy the game and though it was quite good, I think it's one of those highly  overrated affairs in which people are dressing up the game as more than it truly is due to the unjustifiably poor reception it received. The combat was very basic and you generally used the same move to defeat almost everything in the game and I thought the ending was a huge cop-out emotionally speaking.

Still...it was fun and I liked the characters so I am looking forward to a sequel.

Avatar image for manicproblematic
manicproblematic

83

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Edited By manicproblematic

I have not much to say on this matter other than Beyond Good and Evil was an excellent game and I cant wait to see what the sequel will be like... oh and mozzarella cheese is beyond good, its uh great!?...  what.. yea i did get over it..

Avatar image for deactivated-5c5cdba6e0b96
deactivated-5c5cdba6e0b96

8259

Forum Posts

51

Wiki Points

0

Followers

Reviews: 3

User Lists: 3

Thats really sad, but I`m in Canads so I`m going to take this opportunity to find me some of that cheese.

Avatar image for theclap
TheClap

548

Forum Posts

46

Wiki Points

0

Followers

Reviews: 0

User Lists: 2

Edited By TheClap

String Heads are good.  But the Canadian packaging is different than i'm used to.... oh and there's a game in it..

Avatar image for callmerotten
CallMeRotten

239

Forum Posts

150

Wiki Points

0

Followers

Reviews: 0

User Lists: 3

Edited By CallMeRotten

A classic game AND free cheese? Canada always has to one-up us Yanks!

Avatar image for lordandrew
LordAndrew

14608

Forum Posts

98301

Wiki Points

0

Followers

Reviews: 0

User Lists: 36

Edited By LordAndrew
LiquidPrince said:
"Oh my god... Be right back, gonna go buy some cheese.

EDIT:

WAIT WAIT WAIT... If it's Canada, then why is it PEGI?"
I think Brad may be onto something with the excess inventory thing.
Cheese exec: "Hey, Ubisoft! We want to package some game with our cheese."
Ubisoft exec: "Sure, we've got some extra copies of Beyond Good & Evil lying around in a warehouse in Europe."
Cheese exec: "Beyond what? Whatever. Just ship 'em over."
Avatar image for sparky_buzzsaw
sparky_buzzsaw

9160

Forum Posts

3772

Wiki Points

0

Followers

Reviews: 39

User Lists: 33

Edited By sparky_buzzsaw

I liked Beyond Good and Evil, and thought its characters were incredibly fun, but I'm not huge on it.  It was a hard game to market initially.  Let's hope this sees some people pick up the sequel.

Avatar image for ahoodedfigure
ahoodedfigure

4572

Forum Posts

41781

Wiki Points

0

Followers

Reviews: 6

User Lists: 64

Edited By ahoodedfigure

Shit, that is depressing.  That WAS a good game for a lot of different reasons.  I guess that game getting exposure is better than not, no matter how it's promoted.

Not sure the E.T. comparison is in any way justified, though.

Avatar image for vaiz
vaiz

3075

Forum Posts

28

Wiki Points

0

Followers

Reviews: 2

User Lists: 4

Edited By vaiz

This makes me desire cheese...

Marketing is working, stop me before it's too late!

Avatar image for duketogo
DukeTogo

1516

Forum Posts

626

Wiki Points

0

Followers

Reviews: 1

User Lists: 7

Edited By DukeTogo

If it means more people get to play it then great.  It was great - if somewhat flawed - game but it certainly should have done better than it did.  I bought the game new for full price whe nit came out and had a blast with it.

Avatar image for thrashr20
thrashr20

17

Forum Posts

1

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Edited By thrashr20

But doesn't everybody know, "great cheese come from happy cows, Happy cows come from CALIFORNIA" 

  

Avatar image for vinsanity09
vinsanity09

228

Forum Posts

5

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Edited By vinsanity09
LordAndrew said:
Wait. Some cheese brand is gving away European copies of Beyond Good and Evil to Canadian cheese-eaters?

You do know that Ubisoft has a pretty big studio in Montreal right? lol
Avatar image for geno
Geno

6767

Forum Posts

5538

Wiki Points

0

Followers

Reviews: 15

User Lists: 3

Edited By Geno

I just bought this on Steam for 10 bucks ><

Avatar image for biggerbomb
BiggerBomb

7011

Forum Posts

-1

Wiki Points

0

Followers

Reviews: 0

User Lists: 4

Edited By BiggerBomb

It should go without saying that it's unfortunate when good games are payed no heed. That said...this is awesome.

Avatar image for toxicfruit
ToxicFruit

1922

Forum Posts

403

Wiki Points

0

Followers

Reviews: 2

User Lists: 1

Edited By ToxicFruit

That is just lame. Beyond Good and Evil deserves BETTER

Avatar image for crusader8463
crusader8463

14833

Forum Posts

4290

Wiki Points

0

Followers

Reviews: 7

User Lists: 4

Edited By crusader8463

me i see it as free cheese when i buy that game :) and yay Canada. wish we got cool things no one else does more often...i mean.. ever....

Avatar image for darkstorn
darkstorn

481

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Edited By darkstorn

Canadians. Rush sucks, BTW.

Avatar image for brydello
brydello

951

Forum Posts

5942

Wiki Points

0

Followers

Reviews: 0

User Lists: 1

Edited By brydello

This is both totally awesome and totally weird...

Avatar image for darkjester74
darkjester74

1717

Forum Posts

0

Wiki Points

0

Followers

Reviews: 1

User Lists: 0

Edited By darkjester74

This is simultaneously awesome, depressing, and creepy...

Avatar image for mawryk
Mawryk

148

Forum Posts

23

Wiki Points

0

Followers

Reviews: 0

User Lists: 1

Edited By Mawryk

Suddenly I crave stringcheese. 

God bless the Canadian Dairy lobby!

Avatar image for gagewhylds
Gagewhylds

25

Forum Posts

2

Wiki Points

0

Followers

Reviews: 0

User Lists: 1

Edited By Gagewhylds

I'm from Ontario and recently received 2 copies of this with ma cheez :)

Avatar image for rexualhealing
rexualhealing

260

Forum Posts

3197

Wiki Points

0

Followers

Reviews: 1

User Lists: 0

Edited By rexualhealing

I don't see how people can see this as depressing. All they're probably giving away is digital downloads of the game and you're getting a free pack of string cheese with it, which is fucking kickass. Don't think of it as degrading a game that was amazing back in 2003 (5 YEARS AGO, although it still kicks ass today), think of it as getting the game to a wider audience.

Some kid's mom's going to buy him this string cheese and he's going to download the game using his free code, thinking "oh, I could do worse than play this FREE PC game I've never heard of" and his mind's going to be blown.

Avatar image for coleslaw893
Coleslaw893

459

Forum Posts

226

Wiki Points

0

Followers

Reviews: 1

User Lists: 20

Edited By Coleslaw893

That's depressing...

But hey, at least more people will be able to experience the awesomeness that is Beyond Good & Evil.

*Prays for BG&E 2 gameplay trailer to be shown soon*

Avatar image for jackijinx
JackiJinx

3255

Forum Posts

23588

Wiki Points

0

Followers

Reviews: 3

User Lists: 34

Edited By JackiJinx

SAY CHEESE! =o

Avatar image for demonbear
demonbear

1943

Forum Posts

7

Wiki Points

0

Followers

Reviews: 0

User Lists: 11

Edited By demonbear

Holy crap, thats what they sell over here in Quebec!

Im buying it!!! I love cheese, i love games, this is perfect!!

I love my country!

Avatar image for player1
Player1

4181

Forum Posts

6263

Wiki Points

0

Followers

Reviews: 1

User Lists: 2

Edited By Player1

Good stuff. Reminds me when I got backyard baseball in my post cereal box!

Avatar image for aspiringandy
AspiringAndy

337

Forum Posts

5346

Wiki Points

0

Followers

Reviews: 1

User Lists: 4

Edited By AspiringAndy

Haha, this is sad.

Avatar image for relys
Relys

1001

Forum Posts

5

Wiki Points

0

Followers

Reviews: 0

User Lists: 1

Edited By Relys

Well, I didn't see that one coming...

Avatar image for rawshark
RawShark

234

Forum Posts

777

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Edited By RawShark

Now the game even smells French.

Avatar image for allaniceman
AllanIceman

1364

Forum Posts

67

Wiki Points

0

Followers

Reviews: 0

User Lists: 5

Edited By AllanIceman

Where can I get this cheese??? Loblaws??

Avatar image for mattyftm
MattyFTM

14904

Forum Posts

67401

Wiki Points

0

Followers

Reviews: 4

User Lists: 11

Edited By MattyFTM  Moderator

I've got mixed emotions over this. It's depressing that such a brilliant game is being given away with cheese, but at the same time, it can't really be a bad thing that more people are going to have an opportunity to play this kick ass game.

Avatar image for captain_fookup
Captain_Fookup

1526

Forum Posts

90

Wiki Points

0

Followers

Reviews: 0

User Lists: 2

Edited By Captain_Fookup

Totally going to go out and buy some string cheese the next time I go to WalMart.

Avatar image for delicious_lie
delicious_lie

138

Forum Posts

314

Wiki Points

0

Followers

Reviews: 0

User Lists: 7

Edited By delicious_lie

oh man
that is depressing!
poor beyond good and evil :(

Avatar image for rhcpfan24
RHCPfan24

8663

Forum Posts

22301

Wiki Points

0

Followers

Reviews: 16

User Lists: 8

Edited By RHCPfan24

That is sad. Beyond Good and Evil ls better than...chesse. Still, maybe people will look forward to the new one...? Well, at the very least, string cheese is the result. Nothing wrong with that ;)

Avatar image for pazy
Pazy

2770

Forum Posts

1556

Wiki Points

0

Followers

Reviews: 1

User Lists: 0

Edited By Pazy

I so want to import this :| Even though for the same price i could probably get the PC version off steam or something.

Avatar image for kenzo287
Kenzo287

798

Forum Posts

718

Wiki Points

0

Followers

Reviews: 5

User Lists: 6

Edited By Kenzo287

damn! and here i went and bought the regular version without the cheese! I hate when this stuff happens!

Avatar image for spilledmilkfactory
spilledmilkfactory

2085

Forum Posts

13011

Wiki Points

0

Followers

Reviews: 75

User Lists: 23

aw..i don't live in canada :(

Avatar image for kohe321
Kohe321

3569

Forum Posts

1444

Wiki Points

0

Followers

Reviews: 1

User Lists: 0

Edited By Kohe321

This is completely weird.