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Wondering How Much Sony Really Plans to Push Twisted Metal? So Is David Jaffe

Delightfully forthright developer tells Eurogamer he's unsure what the future of the franchise holds.

When it comes to remarkable candor and a self-effacing willingness to just tell the world whatever the hell happens to be on his mind, few game designers can rival David Jaffe. The man is a veritable fount of unfiltered viewpoints, some of which result in lengthy Twitter expositions on everything from reviews of Calling All Cars to his fondness for Selena Gomez. Other times, this lack of filter can manifest in the form of hours-long E3 podcasts, which somehow morph into absurdly detailed group therapy sessions, of sorts.

David Jaffe and his eerily glowing butt speaks during one of Giant Bomb's E3 2011 podcasts.
David Jaffe and his eerily glowing butt speaks during one of Giant Bomb's E3 2011 podcasts.

It's a refreshing thing to see from a developer, or at least it would be if he weren't just so soul-crushingly down all of the time. Take his most recent remarks to Eurogamer during E3. When asked about the possibility of a Vita version of his upcoming Twisted Metal reboot, given the recent announcements of Vita versions of other big Sony franchises like Uncharted, WipeOut, LittleBigPlanet, and Killzone, Jaffe stated he had no idea whether one would happen or not, citing no current interest from Sony.

"They haven't yet," he admitted. "Nobody has talked to us, so it's not like 'I can't talk about that' – that's usually what you say when it's in development. Nobody has talked to us."

This evidently set Jaffe off on one of his trademark tangents about Twisted Metal, and how it figures into Sony's longer-term plans.

== TEASER ==

"When you say 'their big franchises' – I don't know – there are probably people within Sony who look at Twisted Metal and say 'that's a big franchise'. I just met a great sales guy from Australia who came up to me and said how he couldn't wait to promote the game down there.

"There are guys who get it, but there are just as many other people who go 'I don't really get it – is this something we really want to be promoting at the same level as say, Uncharted 3?'

One thing you almost never, ever hear from developers is how their titles compare in terms of marketing and promotion compared with other titles by the same publisher. It's just not done, because there often seems to be an overarching fear of looking insolent or ungrateful to their publishing overlords.

Jaffe sounded even more unsure of things when discussing how Twisted Metal might fare at retail.

"I don't know how this is going to do," he continued. "I don't know whether in 2011 there'll still be a big enough home for us to say 'make another one' or 'make one for the Vita'. We're just stepping back and asking 'we've had a lot of love from the fans, but is that going to translate well beyond break even?' Or are we barely going to cross the threshold of making our money back?"

Most people who have seen Twisted Metal seem to have come away with generally positive impressions, but Jaffe's own question about its place in the world in 2011, alongside the car combat genre in general, has been echoed by others, including our own staff during our E3 live discussions.

Whatever the future holds for the franchise, we'll just keep hoping the future stays bright for David Jaffe. The industry could use a few more personalities like him, if only to once in a while remind us that actual human beings make these things, the kind with real doubts, fears, and anxieties about the products they make and the companies they work with. Never change, Mr. Jaffe. Never change.

72 Comments

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MySpaghet

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Edited By MySpaghet

It was great having him on the podcast and it definitely gave me a little more understanding how incredibly difficult it would be putting so many hours into making something you believe to be creative and fresh only to be told, sorry your game is not very good/complete crap or even it's an awesome game but it didn't sell very well so therefore it sucks.

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Kajaah117

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Edited By Kajaah117

I was planning to buy Twisted Metal based on how awesome it looked in the clips I've seen, but now I'm buying it on day one just to make sure that my money contributes to those first-day numbers. Jaffe is the man. His transparency and honesty is so rare in an industry full of carefully-worded PR shit that I'll do whatever I can to make sure this man keeps working.

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deactivated-5865c6a5c9438

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I like Jaffe, but I have no interest in his game.

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BoringK

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Edited By BoringK

Hell, I felt the same way after years of wating for a real Black follow-up. I was blown away when they announced the new one last year. And I don't understand all this talk of there not being a "place" for car combat games in 2011. What does that even mean? It's not like there was ever a real glut of them, like there is now with FPSes. I think the market is more diverse now than it ever has been, endless CoD wannabes notwithstanding. Of course there's a place for Twisted Metal. It's a day one purchase for me.

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vinsanityv22

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Edited By vinsanityv22

If corporate suits look down at Twisted Metal, it's probably because every time it's been shown, it's had sh*tty butt rock attached to it. I don't understand how can watch a trailer and NOT think, "This game is much stupider than Uncharted, Infamous, Resistance, Ratchet & Clank, Sly Cooper, Last Guardian, Gran Tourismo, Star Hawk, etc. etc. etc." 
 
I'm looking forward to Twisted Metal and all, but I sincerely hope it becomes one of the few PS3 games with support for custom soundtracks ;)
 
As for Jaffe here, I dig the guy. He must be a PR firm's nightmare, but it's always cool to hear the opinions of guys within the industry, with personality, who speak their minds. It's why people give a sh** about guys like him, Tomonobu Itagaki and Cliffy B.  Or anyone whose well known by gamers, really.

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Yodasdarkside

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Edited By Yodasdarkside

Jaffe's passion surrounding the game on the day one E3 bombcast has made me a believer. I've never played Twisted Metal in my life, but I'll pick this up day one for sure.

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TwoOneFive

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Edited By TwoOneFive

He even makes awesome farts. 

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RockAction

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Edited By RockAction
@Chris2KLee said:  I did find it strange that Twisted Metal was given almost no mention by Sony at this E3, when last year they got that big ass announcement with the ice cream truck and everything.
 
I thought sonys choices for games were strange overall but the absense of twisted metal was odd; sony may have been hoping that the announcement last year would strike up the kind of fervour games, as jaffe stated, like uncharted 3 have been getting in the press and public and i imagine it isn't; probably because car combat seems to be at a stand still, of course all it could take would be a good game that defines or redefines the genre to start it again 
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Beaudacious

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Edited By Beaudacious

Dammit wish i still had a ps3, I'd buy this day one!

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Lazyaza

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Edited By Lazyaza

Really will be interesting to see if Twisted Metal does extremely well or bombs entirely. I know I want to play it real bad, but the modern call of duty / gears of war kids will probably just be confused and disinterested.
 
Then again nothing is certain in this industry.  Brilliant games fail, shitty games sell, who the fuck knows.

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MideonNViscera

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Edited By MideonNViscera

Well I never liked Twisted Metal, but I do seem to like this guy.

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freakin9

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Edited By freakin9
@Doctorchimp said:
@freakin9 said:

That kind of honesty is usually wrapped up in a lack of confidence in the product he is putting out. I'm sure every developer worries, but it sounds also like he's building his sack of excuses if it doesn't pan out.

Jaffe comes across to me as a mess these days.

I'm curious. Did you read the article? Are you aware of what Jaffe is talking about?  Car Combat is dead, will it make a comeback? Will people who played Twisted Metal before pick this one up, does the newer generation want this game?   That is all he's saying in the article. He gives an honest response with "Dude who knows where this is going, should they be pushing this thing as hard as Uncharted 3?"   Which is incredible in the gaming industry hostile environment where companies get shut down left and right, directors get changed at the drop of a hat, support gets dropped overnight. Nothing is safe. So people put their guard up and smile through every hurdle that gets slung at them.And you respond with. "YO QUIT BEING A BITCH, does your game suck? Is that why you crying?"  When he's just talking about marketing and getting the Twisted Metal name out there again and whether if Sony should even do that.  Seems a little crass on your part.
 
With all due respect, if the best you can do is paraphrase what I said instead of quoting it doesn't say much about the point you are trying to argue.  Jaffe quite frankly makes me nervous when he talks.  Not because I so badly want him to succeed, he just comes across as a guy that doesn't really know what he wants to do.  Is he a bad guy for that no, not at all.  I'm more stating that there's a reason for his honesty.  And I'm not so sure it's refreshing in his case, it's sometimes a little rough.
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Winternet

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Edited By Winternet

Jaffe, bro, everything is going to be ok. Just talk to us, if you have any problems. I can give you some . . you know . . some Angel Dust.

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Vexxan

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Edited By Vexxan

Very few speak their mind like Jaffe do. Respect!

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UnrulyRuffian

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Edited By UnrulyRuffian

I never really got Twisted Metal. The closest I ever got to enjoying the car based combat genre was Interstate 76 & Carmageddon. Good on Jaffe though. Although I don't agree with a lot of his viewpoints, I do always enjoy hearing from someone who is passionate and has a firm opinion.

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MattyFTM

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Edited By MattyFTM  Moderator

So light actually does shine out of David Jaffe's backside!!!

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xpgamer7

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Edited By xpgamer7

I still play Twisted Metal on the PSP. Jaffe is right, it's fun but also so different and strangely paced that I don't know if it belongs in the modern world of gaming. Also not sure how well consumers will respond to the death metal tone they're taking.

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Rolyatkcinmai

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Edited By Rolyatkcinmai

I was a huge fan of Twisted Metal as a kid, and even though I somewhat question its 2011 relevance as well, I will be buying this game if for nothing else out of respect for the people making it. Jaffe is a king.

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Tesla

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Edited By Tesla

Twisted Metal 2 is one of my favorite games. I loved the tone of Black, but the gameplay felt too...fast? I just couldn't get into it.

It's been long enough now, and I am very much in the mood for more Twisted Metal.

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kagato

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Edited By kagato

I really hope Twisted Metal does well, World Tour (Twisted Metal 2) was one of my favourite games way back when it launched. Im not sure how ill take to the feel of the new one but im willing to give it a shot.

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squidracerx

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Edited By squidracerx

I like Jaffe, I really do. But to kinda put the blame on Sony for Twisted Metal being an underdog? You really think this company should place all its chips on a car combat game? Really? I love the man, but he doesn't have such a golden track record that you'd put tons of cash behind whatever he wants, i think it was nice of Sony to let him make Twisted Metal at all. I don't like that he gives them flack for not promoting it like Uncharted. i see why he'd feel that way since its his baby, but he's got to be realistic, i don't know anyone who wants to buy Twisted Metal at full price, everyone will buy Uncharted 3 at some point. It sucks, but hopefully his next game will be more "mainstream" if that's what he wants? I kinda like that one of Sony's "big games" this year is an underdog classic, and i hope he keeps a good relationship with them.

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squidracerx

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Edited By squidracerx
  @Yodasdarkside said:

Jaffe's passion surrounding the game on the day one E3 bombcast has made me a believer. I've never played Twisted Metal in my life, but I'll pick this up day one for sure.

If you've never played one before, they are tons of fun. But that's the point Jaffe misses, many of us have played 2 or 3 of these games before, and this one doesn't seem to add enough to make it exciting (to me at least). They were cool when there was no online and you had to sit next to your friend on the couch. And not every game had death-match. But for anyone who has never tried one, get it, they were a freaking hoot!
 
@RockAction said:
of course all it could take would be a good game that defines or redefines the genre to start it again 
That's it exactly, he hasn't proven himself to Sony in many years, why back a dark horse with 10 other big games to promote? But if this game is actually good and stands on its own two legs, the next one will have all the hype and Vita versions he wants :) But for all we know the guys who love Twisted Metal and green lit it for Jaffe have played it and hate it? Its unfortunate, but this game seems like it will have to swim on its own.