I think a huge problem with ACIII is that they start you off with a very charming character in Haytham and they also have that wonderful twist where you discover that you are playing a Templar early on. Both of those things, the interesting character and the twist, make a very engaging early portion of the game. Then you switch to playing Connor and go into a very long tutorial portion. It's weird pacing and I think it kind of throws off the player. I didn't play the game, but I watched my husband play through it from beginning to end. I honestly think Haytham is one of the most interesting characters in the AC franchise, not just ACIII, so being introduced to him and then having him taken away for another character who is, arguably, less intriguing, is kind of a misstep.
Also, the game, I believe, doesn't pay off on that father/son dynamic in a satisfying way. With how the story progresses, and how Haytham is introduced to the characters, I was under the impression that he was against killing innocents and would be swayed to side with Connor. That he didn't was perfectly reasonable, but I feel like there was a big reveal that his associates did horrible things and he was just like "eh, whatever." It was weird. As an observer, I thought that the story would play out a bit differently based on certain story beats, and it just seemed to fizzle.
I think the fact that AC developers brought back Haytham as a character in Rogue (and he had some great moments, BTW) just shows that he was a good character and deserved a bit better where ACIII was concerned.
Those were my biggest issues with the game. Pacing was really off and the story didn't pay off well, both in the past and in the present. I think it was a good game, and it had some great characters and story beats, but it could have been fixed by better pacing and some tweaks to the overall plot, imho.
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