Others have already said it, but there are several reasons:
1) General historical familiarity. More people know about Cleo and Caesar and the Romans that would ever know about Old or New Kingdom history. Hell, even historians do. Many of the names OP lists are only known through faded stone carvings and brief snippets of anecdotes or oral tradition. This series has always been about the "historical tourism" where famous events are happening around you and your interaction with them. If this had been in a more ancient period of Egyptian history, everything surrounding the gameplay would have been guess work and complete fiction and, honestly, its hard enough for game writers to piece together a story with all the historical trappings in the world, let alone when left entirely up to their own devices.
2) Honestly, I don't want to play a combat driven game like Assassins Creed in the Bronze or Iron ages. Most of the new stuff in this game comes from the gear/loot system. Iron blade # 25 or bronze tipped spear 16 doesn't hold the same gameplay loop to me. Anyone remember Far Cry Primal? I do, and that was more than enough.
3) Do you really expect Ubisoft to make a gigantic open world Egypt and not include one of the 7 Wonders of the Ancient World? Alexandria HAS to be in the game, or else it would be an endless series of climbing sand dunes, nameless approximations of temples, and random wooden towers. The mix of "modern" like Alexandria, the old, Like Letopolis, and the ancient, like Giza and parts of Memphis creates a really unique world in my opinion. Also, as others have said, the end of the Ptolomeic era has everything present that a person would want from a representation of Egypt, as opposed to setting it earlier during a period where something was being constructed, or did not exist yet at all.
4) This is the one I need to remind myself of with every one of these games: not everyone knows as much about history as I do. I'de be willing to bet that the majority of people who play this game have never heard of the Ptolomys, or that they were descended from a general of Alexander the Great who brought the Greek influence fully to Egypt after Alexander's conquest. Or the whole story of Cleopatra's dalliances with Caesar and later Antony, and how that ended up greatly shaping what would be the Roman Empire. Its been the same with every AC game I've played other than Revelations. To many people, this game will be their first exposure to a lot of that history, and I cant really be disappointed in a game for not tailoring the story to myself.
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