In The Legend of Zelda: The Wind Waker and The Legend of Zelda: Phantom Hourglass, Beedle sails the seas in a ship which Link can enter to purchase items from him. He also operates a second, harder-to-find ship where he sells rare, expensive items and wears a golden mask, claiming he is not Beedle. In both games he also operates a points system within his shops which Link can use to get discounts on items.
In The Legend of Zelda: The Minish Cap after Link fuses a specific Kinstone and cleans up the dust piles covering one area of the market in Hyrule Castle Town Beedle will appear there selling Picolyte, a substance created by the race known as the Picori. When Link consumes Picolyte it makes it easier for him to find certain items in pots and long grass for a limited time.
In The Legend of Zelda: Spirit Tracks Beedle reprises his role as a travelling salesman, this time using a hot air balloon to travel across the world. Link can use the Spirit Train's whistle when Beedle is nearby to call him down and purchase items from him.
In The Legend of Zelda: Skyward Sword Beedle still sales his wares but in a flying ship. His ship is powered by him pedaling a bicycle connected to a electrical engine. At night Beedle lands and rests at Beedle's Island. Beedle is also part of a quest where he has lost his prized Horned Collosus Beetle and Link must find and return it.
In The Legend of Zelda: Breath of the Wild, Beedle once again plays the role of a merchant, this time wandering Hyrule offering his wares to Link in various locations. He will buy items from Link as well.
In some localisations of the Legend of Zelda games Beedle is referred to as Terry and also appears under this name in the English instruction manual, likely due to an error. Zelda fans believe Beedle's name to be a reference to the band The Beatles, as Beedle's haircut strongly resembles The Beatles' trademark haircut. It is also notable that an illustration of a stag beetle can be seen on Beedle's shorts.