Black & White is a series of god simulation games developed by Lionhead Studios.
An interesting attempt by Peter Molyneux to produce a god-game coupled with a pet simulator like that found in the Tamagotchi series. As a deity figure, the player must manage to infect the hearts of the people, aid them in their struggle to master civilization, and rear their gigantic pet creature. Your creature changes its look depending on how the player encourages/punishes behavior, and the player has free reign to do what they want with their people.
The IP for the Black & White franchise is currently owned by Xbox Game Studios, although the series hasn't had an entry since 2005. In recent years, the previous games have become unavailable to purchase through digital storefronts due to the publishing rights still being held by Electronic Arts.