Bred is one of the first enemies that appears in Capcom's Final Fight. He is the owner of the car that you mercilessly pummel for bonus points. Upon discovering this, he exclaims "OH MY CAR" in a very sad voice. You were mean to punch his car. In Super Street Fighter IV, if you play the car punching bonus game with Guy or Cody, he will again exclaim "OH MY CAR" in a very sad voice. You are still mean to punch his car.
He is also, along with Mike Haggar and Dog, a character in Final Fight: Stratego, a turn-based strategy game in which Mike Haggar must assemble a phone booth out of meat before Bred punches him to death. Dog, a background image from Final Fight, can be consulted for handy advice.
Final Fight: Stratego was a browser-based game developed by Erik Wolpaw and Chet Faliszek, both of whom went on to make games for Valve, so that must mean that Final Fight: Stratego was pretty impressive, right? Sadly, the game is no longer available.