In Saints Row: The Third, actor Burt Reynolds plays himself as the mayor of the city of Steelport. When the boss is first informed that the mayor would like a meeting, (s)he is incredulous and doesn't think much of it, but when (s)he learns that the mayor is none other than Burt Reynolds, the boss immediately becomes starstruck and agrees to do whatever he says. He offers to help the Saints if they'll help him rid the city of a problem. Namely, a zombie problem. He asks that the boss dispose of three chemical tanks that leaked gas that have turned a localized area of Steelport into a home of the undead.
Upon completion of the mission, the player will be given the option to either dump a chemical truck in the river or drive it back to Oleg. If the player does as Mayor Reynolds asks and dumps the truck, he will join the player as a homie that can be called upon to help in combat. A squadron of Steelport SWAT members can be called for aid as well. When called, he arrives in a custom Phoenix inspired by the Trans Am he famously drove in the film Smokey and the Bandit. He can also be called to immediately remove all police notoriety from the player. Burt chooses not to use any sort of weapons and relies solely on the power of his own fists to attack whoever is unlucky enough to stand in his way.