David DeMartini entered the video game industry in October of 1998 after working at companies such as Autodesk and Pacific Bell by joining Electronic Arts where he would go on to lead development on major sports franchises such as NASCAR, NCAA March Madness and Tiger Woods PGA Tour. In 2013 after 15 years at the company he would leave to join Oculus Studios as head of worldwide publishing though he would later leave the company in July 2014 a few months after Facebook acquired the company. Upon his departure DeMartini would start his own consulting firm, DeMartini Consulting and also serve on the advisory board of Side-Kick Games, a developer of mobile and VR games.
He unfortunately passed away on June 1st, 2016 at Stanford Hospital in Palo Alto, California as a result of complications from a lung transplant. He was 56