Hm, the options in tiers 2 would probably be better off just folded into one offering, because it's weird to choose between a soundtrack (which most would get, because it's free music without pirating anything) and concept art (which you could just Google because you're just going to skim it once anyway), and you want the artifacts of production that you put out there to be accessible to make people further appreciate the thing you made. Similar deal with tier 4.
That just leaves the tier 1 choice. I get the feeling that they've made it a choice because (a) they want to play up this "customize your loadout" promotional fluff; and/or (b) they want you to choose one option and receive one of the others as a pseudo-exclusive preorder bonus from the retail outlet you choose to preorder from, the details of which they'll be announcing later. Otherwise, why not include bundle all three character loadouts in one DLC package that you get for the tier 1 reward, so that you can choose one on a per-game basis?
Pragmatically, I recall Deus Ex: HR having a preorder bonus which gave your character a wad of extra starting credits -- or XP or a Praxis or two, I can't recall which -- and when the reviews came in, many remarked that that advantage threw out the balance of the game because they found that aug activations and other bonuses came too easily and/or early. I think it's worth noting that, unless the player is ill-equipped in the vanilla game, any preorder bonus which gives you more tools as a player runs the risk of spoiling the game for you in a similar manner. And if the loadouts are basically useless and/or cosmetic? Then who the hell friggen cares?
Lastly, in recent memory, the only preorder bonus I've remotely cared about was the friggen AK-FOFF in Sunset Overdrive, which I couldn't get because it was exclusive to some US retailer (Best Buy?) and no Australian retailer seemed to have it on offer (not that I knew that I wanted it until I started playing the game). What ended up happening, was they waited for everyone to forget about the game and then dropped a code for all the preorder bonuses on their forum or something, so I briskly dusted off the game, leveled up the AK-FOFF like the obsessive completionist I am, and haven't touched it since. :P The moral being: eventually they'll probably just dump a code for all of this stuff in a blog somewhere, and you'll wonder why you gave a shit even as you slavishly clamor to acquire it.
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