I'd guess that it's some sort of service they started up to expedite the whole "let's send free shit to celebrities and hope they talk about our products while being interviewed even though they almost never do" process that a lot of brands get into.
Now Tinie Tempah can probably say YO MAN I NEED COPIES OF MADDEN FOR MY WHOLE POSSE via a website instead of having his people call some other people to harass some other people.
It will be like those free ice cream or free krispy kreme donut cards they give out to slebs in their gift baskets. He is probably allowed to go in to a gamestop (GAME I guess seeing as he is a fellow Brit) and demand a copy of Battlefield 3 on day of release without a pre-order!
Either that or he can call the number on the card and get roadside assistance on EA's dime.
I'd guess that it's some sort of service they started up to expedite the whole "let's send free shit to celebrities and hope they talk about our products while being interviewed even though they almost never do" process that a lot of brands get into.
Now Tinie Tempah can probably say YO MAN I NEED COPIES OF MADDEN FOR MY WHOLE POSSE via a website instead of having his people call some other people to harass some other people.
You're telling me that you don't wanna sort out your posse with copies of madden via a website? I see through your facade.
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