I looked a bit, but for the life of me I can't find either of them. I'm looking to support Kessler, but I don't want to waste to much of my time on it or I may begin to hate myself.

ironically the links are in a thread of a dude that's pissed off about the whole thing.

Steve: http://t.co/VQgZNqN & Matt: http://on.fb.me/nZZ3Cj

http://www.giantbomb.com/farmville/61-31048/betting-the-farmville-pissing-of-real-gamers/35-509488/#30

Ah thanks, couldn't find them either.

are we meant to send them friend requests?

@UlquioKani: Yeah man, that was in the new Betting the Farmville video.

do we have to do anything? or just add them. I don't want to actually play this but don't mind helping them out

I'll put this out there, I play Farmville.  So, if you want to help, you do have to sign up for the game.  But if you never do anything after that, you are helping them do things like expand their farms and stuff.  But looking at their pages, they both are running over 100 friends, so they should be good on that.  To help otherwise, it's the whole, clicking on posts and sending gifts, also not required to actually play, but  still "doing stuff."  So you can help out with a min. of effort.