@Ekpyroticuniverse said:
@Tennmuerti: but they don't. I have studied economies of scale for my degree and trust me this shit is complicated, you can't just guess this stuff. Look lets say dead space 3 sells less than 2 did right, now we can't just say oh x number of people choose not to buy the game this time around because of x reason. the reasons are too complicated, maybe it's because the person lost thier job, maybe it is because the persons xbox died or they moved to a different platform, maybe its because the person got hit by a car
When talking about economies of scale any and all these individual reasons are irrelevant. Even mentioning them is counterproductive to your argument.
maybe its because of the economy or maybe its because we added in a shitty microtransaction system and people bycotted the game
Trends in the economy and more importantly trends in game purchasing decisions can be and are accounted for especially in hindsight. There are teams of people with full time jobs in these massive companies who's sole task is account for these things estimating, predicting and eventually feeding all that info back when new information comes in, in a constant cycle. THQ might have failed at that. But so far EA hasn't, not with the products being discussed here, they're a big boy on a whole other level together with Activision.
What I am saying is yes if the game sells more ea are sure to be happy but that doesn't mean they made the best possible buiness decision.
And you never do (outside of complete runaway success like FIFA) regardless if it's microtransaction related or not. The point is not to make the best one (altho it would be nice sure), the point is to make a decisions to keep increasing the profits compared to what you did before. Which they so far have done.
Lets say dead space 3 sells 2 million and ea are very happy with this but it could have sold 2.5 million without the microtransactions they have no way to tell that the other 0.5 million sales where going to happen, because of the complexities in the choices of those 0.5 million people. It doesn't matter if dead space 2 sold 2.5 million or not because all they can say is oh this game sold less than the last, they have no way of working out why. And this is my point they have no way of telling if the microtransaction has lost them sales or not and therefore they have no metric for working out if it made good buisness sense.
Oh but they do. You are falsely assuming that concrete numbers of lost sales and information is required for this to classify microtransactions as a good business decision. It's not. All that is required is that:
- Game A required X amount of investment, made total of Y profit.
- Game A2 required Xn amount of investment, made total Yn profit.
- (assuming same franchise games, with remotely similar investments obviously)
- If the ratio of Xn:Yn is better then ratio of X:Y then they did better then before and therefore made a good decision, or at least one that brought them more profit
The theoretical lost sales are really not required to be known. As I already have repeated 3 times at this point. Again this is of course all only talking about short term profits.
In other words dead space 2 might hypothetically have raised 2 million profit and dead space 3 with microtransactions made 3 million, that look likes a win but they have no way to tell if dead space 3 could have equally made that 3 million or more without the microtransactions.
And they don't need to. It's still a win.
A win they have, over a theoretical win they might or might not have had. A win they have had time and time again in an overall struggling game market.
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