With all the E3 leaks coming out days before the big press conferences, the age-old question returns: are announcement leaks considered "spoilers"? I personally think they're not - I'm not the first person to say this, but the game industry's continual attachment to secrecy gets more and more out of touch by the day. We hear about movie announcement years ahead of time and people still get excited to see the trailer or actually see it in theaters. And let's be honest and call E3 game announcements (or any game announcement for that matter) what they really are: they're advertisements. Being disappointed by having a game announcement leak and "spoiling" the reveal is the same as being bummed if USA Today reveals the content of a new Budweiser ad days before the Super Bowl.