from the ign article http://www.ign.com/articles/2013/03/04/the-dawn-of-assassins-creed-iv-black-flag
Edward himself seems designed, or at least destined, to stand as an answer or a contrast to Connor, which should please critics of the Assassin’s Creed III protagonist.
from the polygon article http://www.polygon.com/2013/3/4/4043166/assassins-creed-4-black-flag-ac4
Assassin's Creed 3 had three primary problems:
1. The move away from tall architecture and free-climbing toward free-running introduced various traversal problems (stupid feet, as I think I called them).
2. Constant loads and menu bloat also conspired against the game, wrecking immersion and pacing.
3. And finally, Assassin's Creed 3's lack of a meaningful economy made most of the side missions feel like filler content, even if they were well-integrated otherwise.
Black Flag is addressing these issues, according to the team, though they denied that these guiding principles and concepts were in response to AC3's critical response.
from the joystiq article http://www.joystiq.com/2013/03/04/assassins-creed-4-black-flag-pushing-hard-for-more-assassina/
"we do listen to our fans a lot," Ismail says. "We know that in AC3 there was a lot more handholding done, and we do want to go back to an older philosophy where we just present you with a simple objective and we let you choose the gameplay you want."
"Ubisoft's intentions don't always come through: Assassin's Creed 3 was pitched as a fresh, focused sequel, but was criticized for its superfluous systems and obviously manufactured missions. There was a disconnect between the rich fiction and your presumed agency in the world, and it was clearly felt during the game's slow-burn opening. Assassin's Creed 4 addresses the issue of hand-holding in a few ways, Ismail says, starting with new anti-hero Edward Kenway – yes, the father of Haytham Kenway, the surly pre-protagonist in AC3's ambitious, barely elastic prologue."
"Though development of Assassin's Creed 4: Black Flag started in earnest during Summer 2011, Ubisoft Montreal claims there's been enough time to consider the critical and fan discussion around Assassin's Creed 3. "We don't tell you 'go here, touch this thing, interact with this thing, push this guy' to accomplish the goal. It's really just where you need to be, get there as you wish."
pretty much stuff like this you can infer that these guys are doing big damage control telling players that this wont be like AC3.
Ubisoft needs Assassins creed to keep doing the numbers that it does, as its a very expensive game to make, but its also their most successful series ever. so i imagine they absolutely did critical research of what the fans thought of ac3 which the majority was very disappointed with the game for more reasons other than the ending.
i will say, them essentially saying "nononononono this game wont be like AC3" was the thing that definitely got me back interested in assassins creed more than what the game is about.
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