Toybox, first and foremost. Give them stuff to bust up. First Contact is a good one too, as long as they don't immediately go for the Oculus floppy. Physics are great to mess around with, especially in a zero-pressure scenario. Avoid anything with teleporting, fighting, killing, or decision-making. What's easy or simple for people who have been playing games for their entire life is completely alien and insane to non-gamers. We know language and cues that won't even register with the average person. Most people can't operate a standard controller, let alone think straight in a totally different world.
Tilt Brush, Medium, and Quill are all good for more artistic people, even if they don't make much of anything, to get a sense of wonder and possibility. It might take a bit of coaching with the controls but it's pretty easy for the potential to shine through, even in a fifteen minute session or so.
Don't do Google Earth VR. Great idea, but really really causes nausea, especially as you get in closer and closer to landmarks. The free-floating nature of the camera is rough for a lot of people. It was making me hot in the face after about twenty minutes, and I know everyone is different, but it's better not to ruin someone's day if you can avoid it.
Also, make sure to really clearly define the difference between "trigger" and "grip button." I've had a few people become totally lost whenever I would mention the grip button.
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