The article is worth the price of admission just for the pictures.
So how do you feel about using VR to relax cows into believing they’re in a comforting setting? Is this a bizarre publicity stunt that doesn’t work at all? If they’re legitimately trying, do they even know the headsets are sitting on the cows well enough that everything is in working order for the cows’ eyeballs? If so, do the cows have the mental capacity to know it’s all a ruse? Also, as the article rightly points out, how bizarre is it that we’re trapping cows in a bovine version of The Matrix? What do we do once cow Neo leads the cow uprising and dairy cows across the world rise up to fight their masters? I have more questions than answers.