"And now, the CEO of Ubisoft, Yves Guillemot."
"At this year's E3, we at Ubisoft wanted to break expectations. Gamers around the world have been particularly curious about the future of the critically-acknowledged Assassin's Creed franchise. This year, it is my pleasure to announce that Ubisoft is spearheading a new initiative called 'QPlay'. QPlay is our way of not only delivering a better product to you, the gamer, but also expanding the job market.
What is QPlay, you ask? Well, QPlay, or '#QPlay', involves a new team of Ubisoft employees that search for and document bugs in our products BEFORE they are released to the world. This 'Quality Assurance' team, or 'QA' team (hence the title of our initiative), will be dedicated to making sure you, the gamer, will be able to enjoy our stories the way we envisioned them. We feel that this will revolutionize not only the video game industry, but perhaps the entire software industry, and maybe even the very concept of 'industry'.
This QPlay team is hard at work on our next Assassin's Creed product as we speak. We are proud to announce Assassin's Creed 6: How About London This Time?, in working condition *pauses for cheers and applause*, later this year. Thank you and enjoy the rest of E3."
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