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#1 Posted by jeronimorv (8 posts) -

Hello everybody, we are 2 students at the Jonkoping International Business School in Sweden and we are currently writing our Master Thesis about factors for the success of a brand extension (sequel) in the video game industry. We are going to use the results for a case study and we were hoping you can spare 4 minutes of your time to answer this really simple survey. Don’t worry we are not interested in personal information. Thanks in advanced for your help.

https://jibs.eu.qualtrics.com/SE/?SID=SV_8G48Fy9catlMXqc

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#2 Posted by Barrock (3937 posts) -

Filled it out. Good luck with the thesis! :)

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#3 Posted by jeronimorv (8 posts) -

Thanks a lot!

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#4 Posted by chan05 (378 posts) -

Done. Good luck!

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#5 Posted by foggel (2779 posts) -

I got help as well for an assignment here on Giantbomb, and this is me giving something back.

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#6 Posted by TaliciaDragonsong (8734 posts) -

Done.

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#7 Posted by mshaw006 (585 posts) -

@chan05 said:

Done. Good luck!

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#8 Posted by Rattle618 (1505 posts) -

I´ve done my part, now get rich.

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#9 Posted by AlexanderSheen (5150 posts) -

Done. GLHB!

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#10 Posted by jeronimorv (8 posts) -

Thanks guys!

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#11 Posted by Icemael (6860 posts) -

Svarade på frågorna. Lycka till med avhandlingen!

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#12 Posted by ezekielzero (191 posts) -

Filled in, dude, hope it helps.

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#13 Posted by SlasherMan (1723 posts) -

Done.

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#14 Posted by Stete (782 posts) -

Just filled it in, good luck with your thesis duder.

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#15 Posted by jeronimorv (8 posts) -

Thanks!

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#16 Posted by ragnar_mike (212 posts) -

As a fellow soon to be graduate I'm more than happy to lend a hand. Best of luck you crazy swedes!

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#17 Posted by DeF (5376 posts) -

done, good luck and happy slaving away at compiling the results :)

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#18 Posted by wealllikepie (819 posts) -

cool!

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#19 Posted by Jrinswand (1745 posts) -

Done. One of those questions was weird though. It asked whether I buy sequels because I think that they're good. How would I know whether it's good if I haven't yet purchased it?

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#20 Posted by chocolaterhinovampire (1447 posts) -

Done and done....good luck duder

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#21 Posted by jeronimorv (8 posts) -

@Jrinswand: well, you can play the game at a friend's place, rent it or play a demo.

Thanks for answering everybody, we really appreciate it!

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#22 Posted by DrDarkStryfe (2117 posts) -

And done.

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#23 Posted by Brendan (9082 posts) -

Done :)

I found it a little odd that you put some of the classification questions up front and finished with the heavier ones, though.

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#24 Posted by ImmortalSaiyan (4748 posts) -

Done and done.

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#25 Posted by nail1080 (2025 posts) -

I did it

I am a female gamer, over 50 years old, my favourite games are sports games and I play on consoles. I strongly disagree with all the statements.

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#26 Posted by Dagbiker (7043 posts) -

@jeronimorv said:

Hello everybody, we are 2 students at the Jonkoping International Business School in Sweden and we are currently writing our Master Thesis about factors for the success of a brand extension (sequel) in the video game industry. We are going to use the results for a case study and we were hoping you can spare 4 minutes of your time to answer this really simple survey. Don’t worry we are not interested in personal information. Thanks in advanced for your help.

https://jibs.eu.qualtrics.com/SE/?SID=SV_8G48Fy9catlMXqc

I realize you are writing a Thesis, but when making the survey, perhaps you should not use complected terms such as "Parent Product".

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#27 Posted by InfiniteSpark (378 posts) -

Done. Good luck with your thesis!

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#28 Posted by wefwefasdf (6730 posts) -

Done! Best of luck.

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#29 Posted by Encephalon (1727 posts) -

Done. Godspeed, duder.

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#30 Posted by colin_066 (42 posts) -

done, good luck on your thesis

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#31 Posted by AnimalFather (1012 posts) -

Lycka till!

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#32 Posted by Toxeia (792 posts) -

Filled it out. Just wanted to mention something since there was no comments section.

When considering purchasing a sequel I don't necessarily read or care about reviews for the game. Something like Fallout, I was a huge fan of Fallout 2 and as soon as Fallout 3 had been announced it was set in stone I was going to buy the game. So I'd say that my decision to buy a sequel rests solely with how much I loved the games that came before it in the series. Same went for Star Wolves, a relatively unknown series - loved the original and ended up grabbing the two sequels that followed it sight-unseen.

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#33 Posted by Christoffer (2327 posts) -

Just filled it out... good luck, have fun.

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#34 Posted by captain_max707 (634 posts) -

Happy to assist! The best of luck.

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#35 Posted by TheHT (14420 posts) -

done. good luck!

Online
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#36 Edited by Justin258 (14484 posts) -

TOO MANY VARIABLES!

I bought Mass Effect 3 because I wanted a conclusion to that story. I bought Halo Reach because I consider those games damn fun. My point is that these answers vary depending on the game.

But

I understand that this was just a 4 minute survey. Done and good luck! Gee, I'm dreading having to do a thesis.

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#37 Posted by Shimmy (202 posts) -

Boom.

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#38 Posted by gamefreak9 (2877 posts) -

@jeronimorv: I assumed parent brand means company... aka parents brand of Diablo 3 is Blizzard.

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#39 Posted by jeronimorv (8 posts) -

Thanks to everyone that responded, you've been extremely helpful!! We have enough responses now and will start analyzing the data. The survey is now closed...