Master Thesis - Please Help!

Hello everybody, we are 2 students at the Jonkoping International Business School in Sweden and we are currently writing our Master Thesis about factors for the success of a brand extension (sequel) in the video game industry. We are going to use the results for a case study and we were hoping you can spare 4 minutes of your time to answer this really simple survey. Don’t worry we are not interested in personal information. Thanks in advanced for your help.

https://jibs.eu.qualtrics.com/SE/?SID=SV_8G48Fy9catlMXqc

Filled it out. Good luck with the thesis! :)

Thanks a lot!

Done. Good luck!

I got help as well for an assignment here on Giantbomb, and this is me giving something back.

Done.

@chan05 said:

Done. Good luck!

I´ve done my part, now get rich.

Done. GLHB!

Thanks guys!

Svarade på frågorna. Lycka till med avhandlingen!

Filled in, dude, hope it helps.

Done.

Just filled it in, good luck with your thesis duder.

Thanks!

As a fellow soon to be graduate I'm more than happy to lend a hand. Best of luck you crazy swedes!

done, good luck and happy slaving away at compiling the results :)

cool!

Done. One of those questions was weird though. It asked whether I buy sequels because I think that they're good. How would I know whether it's good if I haven't yet purchased it?

Done and done....good luck duder

@Jrinswand: well, you can play the game at a friend's place, rent it or play a demo.

Thanks for answering everybody, we really appreciate it!

And done.

Done :)

I found it a little odd that you put some of the classification questions up front and finished with the heavier ones, though.

Done and done.

I did it

I am a female gamer, over 50 years old, my favourite games are sports games and I play on consoles. I strongly disagree with all the statements.

@jeronimorv said:

Hello everybody, we are 2 students at the Jonkoping International Business School in Sweden and we are currently writing our Master Thesis about factors for the success of a brand extension (sequel) in the video game industry. We are going to use the results for a case study and we were hoping you can spare 4 minutes of your time to answer this really simple survey. Don’t worry we are not interested in personal information. Thanks in advanced for your help.

https://jibs.eu.qualtrics.com/SE/?SID=SV_8G48Fy9catlMXqc

I realize you are writing a Thesis, but when making the survey, perhaps you should not use complected terms such as "Parent Product".

Done. Good luck with your thesis!

Done! Best of luck.

Done. Godspeed, duder.

done, good luck on your thesis

Lycka till!

Filled it out. Just wanted to mention something since there was no comments section.

When considering purchasing a sequel I don't necessarily read or care about reviews for the game. Something like Fallout, I was a huge fan of Fallout 2 and as soon as Fallout 3 had been announced it was set in stone I was going to buy the game. So I'd say that my decision to buy a sequel rests solely with how much I loved the games that came before it in the series. Same went for Star Wolves, a relatively unknown series - loved the original and ended up grabbing the two sequels that followed it sight-unseen.

Just filled it out... good luck, have fun.

Happy to assist! The best of luck.

done. good luck!

TOO MANY VARIABLES!

I bought Mass Effect 3 because I wanted a conclusion to that story. I bought Halo Reach because I consider those games damn fun. My point is that these answers vary depending on the game.

But

I understand that this was just a 4 minute survey. Done and good luck! Gee, I'm dreading having to do a thesis.

Boom.

@jeronimorv: I assumed parent brand means company... aka parents brand of Diablo 3 is Blizzard.

Thanks to everyone that responded, you've been extremely helpful!! We have enough responses now and will start analyzing the data. The survey is now closed...