PS3- Long Live Play ad, I'm impressed

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mikemcn

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#1  Edited By mikemcn

The people at Sony just released a new ad from what appears to be a new campaign entitled "Long Live Play" I thought it was pretty awesome.

It's pretty freaking cool, it plays to the PS3's audience, most of whom can identify the characters and what they're talking about without need for explanation. I also think too many videogame ads spin whats great about games the wrong way, this ad shows how videogames are empowering to the people who play them, which is something I enjoy in gaming. After the Kevin Butler ads, i didn't think Playstation marketing could outdo itself, but this is pretty fantastic as well. It's lightyears away from those creepy inkblot ads. Xbox is really getting shown up in the ad department it seems. Plus, my name is Mike, so its all the more fitting. I'm sure they missed a few great characters, but they got the major ones. Just wanted to share this with you guys.

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MightyDuck

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#2  Edited By MightyDuck

@Mikemcn: I just watched the ad a bit earlier, and I too was impressed. It is a pretty neat concept. I wasn't sure where they were going with it with the soldiers in the beginning...but as soon as I heard Nathan Drake, I was sold.

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MooseyMcMan

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#3  Edited By MooseyMcMan

I dunno. Kevin Butler isn't in it. I still think that guy is hilarious.

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mikemcn

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#4  Edited By mikemcn

@MooseyMcMan said:

I dunno. Kevin Butler isn't in it. I still think that guy is hilarious.

They should have just had him standing silently in the background or something.

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MooseyMcMan

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#5  Edited By MooseyMcMan

@Mikemcn said:

@MooseyMcMan said:

I dunno. Kevin Butler isn't in it. I still think that guy is hilarious.

They should have just had him standing silently in the background or something.

He should have been a bartender or something, I think. No lines, just standing there wiping off a dirty glass.

Edit: Also, he should have a name tag that says, "VP of Bar-tending."

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TheMustacheHero

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#6  Edited By TheMustacheHero

I think if they ever made an Uncharted movie, they'd have to do the same thing that's done here. Have Nolan North dub over all the lines. It wouldn't be the same any other way.

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MordeaniisChaos

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#7  Edited By MordeaniisChaos

SNAKE LOOKS SO BAD.

Awesome bit otherwise.

But snake is NOT a cowboy from the 1800s.

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rjayb89

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#8  Edited By rjayb89

Wow, I am extremely impressed. Some CGI dudes looks a little off, but I think it's the best PS3 ad yet.

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maa4208

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#9  Edited By maa4208

@Mikemcn: My name is Mike as well and I thought the ad was awesome. I hope to see more of those.

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Dagbiker

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#10  Edited By Dagbiker

Its emotional but completely stupid.

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Zippedbinders

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#11  Edited By Zippedbinders

@MordeaniisChaos said:

SNAKE LOOKS SO BAD.

Awesome bit otherwise.

But snake is NOT a cowboy from the 1800s.

He isn't, but I would love to play that game.

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beard_of_zeus

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#12  Edited By beard_of_zeus

Yeah, I thought this ad was awesome. Also, video game characters look PRETTY FUCKING WEIRD in real life. Nathan Drake put on a little weight ;)

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kashif1

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#13  Edited By kashif1

Ezio was the most impressive but they all looked good

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AngelN7

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#14  Edited By AngelN7

It really blew my mind awesome premise for an Ad , I was literally rewinding the video every few seconds to see If I missed something , I didn´t notice Drake was talking with FFXIII Lighting the first time.

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James_ex_machina

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#15  Edited By James_ex_machina

Strange but I like the live action idea a lot.

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coakroach

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#16  Edited By coakroach

Is it just me or should some monster from Demon's Souls just run in and murder everyone at the end?

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halberdierv2

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#17  Edited By halberdierv2

reminds me of those old ads for Nintendo, Cartoon Network, Warner Bros, Nickelodeon and Disney used to pump out en masse.

although Lightning and Nathan talking was awesome.

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samfo

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#18  Edited By samfo

haha little sister and sackboy were my faves, litle cameos :D

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Scrumdidlyumptious

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Lol Sackboy is using bubbles as money, and Chell portaling in behind Sweet Tooth.

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plop1920

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#20  Edited By plop1920

I just want to grab sackboy and put him in my pocket!

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#21  Edited By Sawboss

I loved this add, I just found myself watching trying to identify every little thing. I give them credit for getting so many third party characters, because just first party would have been way less impressive. Ezio was my favorite part. Edit: it would have been cool to have Phelps or someone else from L A Noire because of the way that game did the faces.

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Dagbiker

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#22  Edited By Dagbiker

I want them to do a "Fred" ad where every one is complaining because "Fred" sucks at gaming

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lockwoodx

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#23  Edited By lockwoodx

Sony stole the idea for video game characters to play themselves from Tell Tale games and poker night at the inventory. Pretty poor.

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Vodun

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#24  Edited By Vodun

As awesome as it is, I have to wonder what purpose it serves. Brand loyalty? Because you have to be pretty familiar with the PS3 for any of this to make sense, so you're already on board with them...

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EuanDewar

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#25  Edited By EuanDewar

That was supes dumb.

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VisariLoyalist

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#26  Edited By VisariLoyalist

Teya, I'm sorry but this ad just seems like a sad commentary on the lives of gamers. Imagining they are a god of some sort.

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Dagbiker

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#27  Edited By Dagbiker

Also i like the generic ww2 guys

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#28  Edited By toowalrus
@TheMustacheHero

I think if they ever made an Uncharted movie, they'd have to do the same thing that's done here. Have Nolan North dub over all the lines. It wouldn't be the same any other way.

Dude, just let Nolan play Nathan. They look similar enough.
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HellBrendy

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#29  Edited By HellBrendy

I love it! I've always loved it when things I love from different mediums/titles come together for a mash up.

Too bad Kratos, Solid Snake and Ezio looks kind of dull, but hey I don't care too much.

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#30  Edited By awe_stuck

Cool video, its packed with B actors and nobodies (think thats the MGS guy from youtube). Totally right Xbox should stop making those fake Halo videos, the real life Black Ops video. Using real actors and athletes to promote games is lame. Cool video, but seriously Xbox gamers dont give a shit about commercials.

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#31  Edited By Tearhead

That Chell cameo was pretty cool!

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#32  Edited By Cloudenvy

@awe_stuck said:

Cool video, its packed with B actors and nobodies (think thats the MGS guy from youtube). Totally right Xbox should stop making those fake Halo videos, the real life Black Ops video. Using real actors and athletes to promote games is lame. Cool video, but seriously Xbox gamers dont give a shit about commercials.

I don't even.

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#33  Edited By fireb0x

Very cool ad, instills a little bit of gamer pride when watching it.

During the day, I'm a father, a husband, a student, and a full time worker. But when night time hits, I can get lost in all the worlds we saw in that ad and more. Video games are my vinyls and comics. My dad grew up getting lost in the world of comics and I am getting lost in the world of Video Games. It's so much a part of my life and leisure.

I think that is what this ad tries to touch on. Through the years, I've been through so many journeys thanks to the world of video games and even though none of it is real and I'm not really a hero, it is a huge part of who I am and when I talked about the old school video games with my brothers, they are great conversations and wonderful memories.

Memories make this ad great!

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#34  Edited By KamasamaK
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PeasantAbuse

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#35  Edited By PeasantAbuse

That was not impressive, it was just awkward.

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Portis

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#36  Edited By Portis

Holy shit, that was fantastic.

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DarthOrange

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#37  Edited By DarthOrange

This was amazing! Marcus and Master Chief racing around a Forza track would be pretty awesome too. I want more real actors in video game ads!

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#38  Edited By Evilsbane

Can't believe how many of you are badmouthing this that was fucking sick just don't read the youtube comments the PS3 fanboi's will make you spit on your screen with disgust.

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#39  Edited By awe_stuck

@fireb0x said:

Very cool ad, instills a little bit of gamer pride when watching it.

During the day, I'm a father, a husband, a student, and a full time worker. But when night time hits, I can get lost in all the worlds we saw in that ad and more. Video games are my vinyls and comics. My dad grew up getting lost in the world of comics and I am getting lost in the world of Video Games. It's so much a part of my life and leisure.

I think that is what this ad tries to touch on. Through the years, I've been through so many journeys thanks to the world of video games and even though none of it is real and I'm not really a hero, it is a huge part of who I am and when I talked about the old school video games with my brothers, they are great conversations and wonderful memories.

Memories make this ad great!

Pride you play videogames... OMG

I'm a closet hardcore game... People dont know I play as good, or better then half the streamers out there. My friends do, cus I'm the only guy who kills them when I join their games.

My best memory as a kid was beating the Legend of Zelda (gold) without the map on NES. When I got to the end apparently I had used a game glitch to get to Ganon and I couldnt complete the game. Ganon bit the dust though owned by a 6 year old kid. The glitch is the princess doesnt wake up. I was soo mad and sad I didnt get to taste her cookies... :(

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Vexxan

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#40  Edited By Vexxan

Wonderful commercial.

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ShadowKnight508

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#41  Edited By ShadowKnight508

This was a great ad. I am glad to see SONY making great commercials that almost say "Thank You" to gamers.

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Gregomasta

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#42  Edited By Gregomasta

That was a fantastic ad. Bravo Sony. Ha! I just noticed chell in the background!

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#43  Edited By ajamafalous

That was pretty cool.

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#44  Edited By SpudBug

some of the characters look good but the killzone guy, kratos, and little sister all looked like bad cosplay. Kind of ruined the ad for me.

Plus, the budgets/purpose aren't exactly the same, but compare with the live action stuff Microsoft has done. This reach ad was just SO good and gave me actual "that is awesome" chills, not douche chills like this sony one.

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harinosho

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#45  Edited By harinosho

Great Ad..

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MormonWarrior

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#46  Edited By MormonWarrior

@coakroach said:

Is it just me or should some monster from Demon's Souls just run in and murder everyone at the end?

Yes. Very yes.