Remembering the Xbox 360 reveal that aired on MTV in 2005.

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Coafi

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Let's take a trip to the year 2005, when the Xbox 360 was being revealed.

Yikes, who knew the past was so scary. After watching that, I'm glad the reveals that happened this year were way more formal and less celebrity stuff.

I found this video through this hilarious article at Medium.

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Blu3V3nom07

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Oh, West Coast Customs. Although they did that sweet new GTA Banshee.

Ew, Lil Jon.

And I can't remember what was a popular song in 2005. Yea no, not the Killers.

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erhard

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2005 was nothing like I remember it.

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Coafi

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@erhard said:

2005 was nothing like I remember it.

I know what you mean, looking at this it seems like they were stuck in the 90's. How the fuck was this eight years ago?!

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scottp

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#5  Edited By scottp

This is amazing. YO PIMP MY XBOX!!!

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rachelepithet

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#6  Edited By rachelepithet

Hmmm, seems like nothing's changed culture-wise. Same obsession with fake crowds of 23-year old aspiring actors/models who are dressed to look 15 and pretend to to be excited for a product by going woooooo. Same obsession with hipster-young-republican whiney Indie bands that pretend to be "deep" or "European" with lyrics of nothing of value beyond egotistical break up songs.

Same obsession with Ambercrombie and American Eagles and American Apparels and Aeropostales and creepy preppy bully slut clothes.

Same obsession of minivan chauffeured spoiled white teens trying to act black and act like Jay Z "speaks to them" and "gets them" and "inspires them."

The only thing missing from this is more tattoos and Buddy Holly glasses.

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spookytapes

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Opens with Elijah Wood in a Golol Bordello shirt. Weird.

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Oscar__Explosion

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I remember watching this way back when. I can't believe this was 8 years ago.

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flasaltine

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What the fuck...

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colourful_hippie

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I simultaneously miss and am glad that we are past that ridiculously stupid period.

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leebmx

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I simultaneously miss and am glad that we are past that ridiculously stupid period.

Look back at One reveal in 2021 and we will look just as silly I reckon. Commercial bullshit like this always ages really badly

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fattony12000

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#12  Edited By fattony12000  Online

"Almost over now, almost over now."

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colourful_hippie

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@leebmx said:

@colourful_hippie said:

I simultaneously miss and am glad that we are past that ridiculously stupid period.

Look back at One reveal in 2021 and we will look just as silly I reckon. Commercial bullshit like this always ages really badly

Not as bad as '05, dude. Neither manufacturer is trying to fabricate their own kind of pseudo-generation thing that MS did for the 360 launch. Sony and now MS have become a whole lot more humbler, it just took MS to stumble out of the gate with the One for them to wise up and not sound as condescending as they did before.

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Nictel

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#14  Edited By Nictel
No Caption Provided

Retroactively I am happy I wasn't in the least excited for this event.

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Armoes

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#15  Edited By Armoes

I'm happy that flat-screens are so much cheaper now.

P.S. I saw the 360's original interface. It's been a while.

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leebmx

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@leebmx said:

@colourful_hippie said:

I simultaneously miss and am glad that we are past that ridiculously stupid period.

Look back at One reveal in 2021 and we will look just as silly I reckon. Commercial bullshit like this always ages really badly

Not as bad as '05, dude. Neither manufacturer is trying to fabricate their own kind of pseudo-generation thing that MS did for the 360 launch. Sony and now MS have become a whole lot more humbler, it just took MS to stumble out of the gate with the One for them to wise up and not sound as condescending as they did before.

Yeah maybe you are right, that was quite bad. I've just lived through so many generational changes in fashion, music or whatever and everyone always thinks that were they are at is the hot shit and then it turns out it was just shit.

But you have a point. The launches this time round, especially Sony's were definitely much more focused on what the machine does rather than what sort of person playing the machine makes you. Which is all for the better. Maybe it is a sign of the gaming world widening to the point that trying make gamers feel as if the are part of some sort of tribe has just become nonsense. I think the idea of what gaming is and what it means to play games has changed more in this generation than in all he others put together.

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TheMasterDS

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At 20 minutes this seems perfect for an Unprofessional Fridays segment. I want to see that happen more than anything.

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MikkaQ

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#18  Edited By MikkaQ

I thought this was stupid at the time, but my memory doesn't compare in the least to the stupidity displayed in front of me.

"On the outside it's sexy, on the inside it's a monster". -J Allard "I look forward to seeing you all in the Xbox 360 universe". -Elijah Wood

Those are the best quotes that I could find.

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TonicBH

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#19  Edited By TonicBH

Man, people are just now finding out about this? I remember watching it when it was new back in 2005. Hell, I covered the same thing shortly after the Xbox One announcement. It's here if you prefer more words and dumber humor.

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OurSin_360

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You know what, i still really like the design of the original 360.

And about the marketing, you have to remember this was 2005, Xbox was still struggling to get a foot in the market while sony was pretty much ruling the scene completely. They went real hard on marketing to the mtv crowd and ended up doing a pretty damn good job of it. It might feel weird looking back for some of us that are now out of the age bracket (18-25), and i feel now they are widening that age group with the next gen consoles, even trying to go for families (tv tv tv). Back then however, it was all young adults and teenagers.

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zombie2011

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I was really hoping the guys would talk over this reveal, I believe Ryan said he wanted to do this during the Xbox One reveal. Would have been some great stuff, oh well.