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Sony dropping the ball on FF13 Advertising

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Gabriel

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#1  Edited By Gabriel
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JJOR64

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#2  Edited By JJOR64

I guess Microsoft is hoping that the game will sell on 360 so they are probably paying big money for the FF13 ads.

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Andorski

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#3  Edited By Andorski

Sony has for a while been focusing their marketing campaign towards their first party exclusives, while Microsoft has been advertising third party games that may or may not be exclusive to their system.

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Gabriel

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#4  Edited By Gabriel
@Andorski said:
" Sony has for a while been focusing their marketing campaign towards their first party exclusives, while Microsoft has been advertising third party games that may or may not be exclusive to their system. "
Yeah I know but you think they would make an exception for FF13
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Jadeskye

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#5  Edited By Jadeskye

mmm, just to add a european side to this discussion, here in the uk (and i think europe in general) Microsoft has a 250GB final fantasy 13 bundle coming out. 
 
Not sure if they have the advertising contracts for it here.

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iamjohn

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#6  Edited By iamjohn
@jadeskye said:
" mmm, just to add a european side to this discussion, here in the uk (and i think europe in general) Microsoft has a 250GB final fantasy 13 bundle coming out.  Not sure if they have the advertising contracts for it here. "
That bundle's also coming out in America. 
 
If I had to guess, I'd assume Sony has already figured that most people who want this game will be getting it for PS3 anyway.  And they're probably right, but that doesn't make their decision not to do any branded advertising any less odd.
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Andorski

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#7  Edited By Andorski
@Gabriel said:
" @Andorski said:
" Sony has for a while been focusing their marketing campaign towards their first party exclusives, while Microsoft has been advertising third party games that may or may not be exclusive to their system. "
Yeah I know but you think they would make an exception for FF13 "
Marketing FFXIII would mean less marketing for their own title: God of War III.  It would kinda suck for Sony Santa Monica to see their game pushed aside by their own publisher and have a third party game be their main focus.
 
My guess - Sony is banking on the consumer mindshare being "Final Fantasy is a Sony game," whereas Microsoft is trying to counteract that line of thinking.
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nukesniper

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#8  Edited By nukesniper
@iAmJohn said:
"   If I had to guess, I'd assume Sony has already figured that most people who want this game will be getting it for PS3 anyway.  And they're probably right, but that doesn't make their decision not to do any branded advertising any less odd. "
They might be right about that, but I would definitely get it for the 360 if I did get it (PS3 is new, and I have more friends on my 360, etc.). And I am sure that, if Microsoft pushes it hard enough, they will probably make pretty darn strong numbers for the game. I still think that Sony should carry FFXIII a bit higher, as it should be perceived as a Sony game, but because Sony lost exclusivity on it (like they did for GTA4) Xbox is trying to make it worth their while.
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ravensword

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#9  Edited By ravensword

there focusing on God of War 3. MS is in the position of possibly being the version that sells the less (a very rare predicament for them) so they have to market the hell out of it.
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TobyD81

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#10  Edited By TobyD81

This would've been a good opportunity to bring the special-edition FF13 PS3 bundle to America. Those bundles hardly ever make it over here! The 30 bundle is pretty lame in comparison: just a white 360 with a copy of FF13 in the box. Even Modern Warfare 2 got a 360 with a special color job!

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Dolphin_Butter

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#11  Edited By Dolphin_Butter

I'm getting it on 360 and my GB username is blue.
 
Boom.

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jmrwacko

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#12  Edited By jmrwacko

I sort of feel bad for people who are still rolling PS3 exclusive. The Playstation 3 is really getting shafted by Square Enix in North America and Europe.

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The_Laughing_Man

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PufferFiz

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#14  Edited By PufferFiz

Well duh, MS is dumping a lot of money into SE. Its dumb and the game and ad suck. FXII was a huge disappointment. I am going to go back and play FFIX to get this awful taste out of my mouth.

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Nightroad91

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#15  Edited By Nightroad91

I don´t really think Sony is not taking FFXIII seriously... Their name does not appear ´cause the ad is about MS´ bundle... I'm quite sure that's the whole reason behind it...

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jeffgoldblum

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#16  Edited By jeffgoldblum

It's not Sony's job to advertise Final Fantasy.

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ch13696

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#17  Edited By ch13696

I really don't blame Microsoft. They don't have any first party games to advertise right now. So they're focusing on all the third party games. It's odd I haven't seen any Bad Company 2 trailers though.

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Suicrat

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#18  Edited By Suicrat

"This year’s NBA Celebrity All-Star Game was sponsored by Final Fantasy XIII." 
 
This has to be the most absurd sentence in the history of advertising.

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RobotHamster

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#19  Edited By RobotHamster

They don't need to, people other than us will see the ads, see final fantasy, and instantly think, "oh, it's that final fantasy for playstaion" regardless if they see microsoft plastered all over it. For once, microsoft can't use their shitload of cash to buy themselves whatever they want.  I'm buying it for my ps3 rather than my 360, soooo does sony need the advertisement? 

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xyzygy

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#20  Edited By xyzygy
@RobotHamster said:
" They don't need to, people other than us will see the ads, see final fantasy, and instantly think, "oh, it's that final fantasy for playstaion" regardless if they see microsoft plastered all over it. For once, microsoft can't use their shitload of cash to buy themselves whatever they want.  I'm buying it for my ps3 rather than my 360, soooo does sony need the advertisement?  "
You may think that but the fact is that the majority of console owners in NA, between the PS3 and 360, own the 360. Much of the PS3 userbase is in Japan where the 360 is barely selling at all, and the 360 is still ahead of the PS3 by between 5-7 million units worldwide. I know that we are on a video game website, but that's because we follow things and know the difference. When just regular people or gamers who just don't know as much about games as others see that the game is also coming for the 360, which as I've said the majority of NA console owners have, then it will definitely sell. 
 
What I'm saying is that you don't fall for their advertisements because you know better - regular people who don't follow games don't know better.
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Snail

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#21  Edited By Snail

I'm just wondering how much that add cost Microsoft.

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CL60

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#22  Edited By CL60
@Sleepy_Insomniac said:
" I'm getting it on 360 and my GB username is blue.  Boom. "
You just blew my mind.
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K0rN

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#23  Edited By K0rN

It isn't hard for me to imagine that FFXIII could sell better on the 360 even though it was a "Sony game" with all the Xbox 360 version being the main focus in the states especially since other "Sony games" have sold better on 360 (GTA IV for example)
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#24  Edited By Faint

microsoft are advertising it because they paid square an f-load to kill the exclusivity to sony, or at least that's what im thinking. if they've put up the money for it, they need to make sure they get the most out of it. hell, most of you in this topic have said you're going to buy it 360, and why you would is beyond me, other than to seem non-conformist or rebelious or something... (2034582340 discs, apparantly runs at a lower resolution, not to mention they were making it for ps3 for years before they started porting it to 360, its still basically a ps3 game), but im sure a lot will still be getting it on ps3. there was a huge uproar when they announced it was coming to 360 as well because a lot of people bought the ps3 mainly for final fantasy xiii. for that reason, sony don't really need to do much in the way of advertising it.

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K0rN

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#25  Edited By K0rN
@Sleepy_Insomniac said:
"I'm getting it on 360 and my GB username is blue.  Boom. "

Dude, you just put a rip in the cosmic universe.
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iam3green

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#26  Edited By iam3green

sony doesn't advertise that much. i thought donte inferno was a 360 exclusive until i saw it at gamestop.

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Gabriel

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#27  Edited By Gabriel
@Faint said:
" microsoft are advertising it because they paid square an f-load to kill the exclusivity to sony, or at least that's what im thinking. if they've put up the money for it, they need to make sure they get the most out of it. hell, most of you in this topic have said you're going to buy it 360, and why you would is beyond me, other than to seem non-conformist or rebelious or something... (2034582340 discs, apparantly runs at a lower resolution, not to mention they were making it for ps3 for years before they started porting it to 360, its still basically a ps3 game), but im sure a lot will still be getting it on ps3. there was a huge uproar when they announced it was coming to 360 as well because a lot of people bought the ps3 mainly for final fantasy xiii. for that reason, sony don't really need to do much in the way of advertising it. "
Well most people on this site prefer the 360, so they are going to buy FF13 on that platform, to be honest ME2 is probably going to be tons better than this game but we'll wait and see.
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Doctorchimp

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#28  Edited By Doctorchimp
@Faint said:
" microsoft are advertising it because they paid square an f-load to kill the exclusivity to sony, or at least that's what im thinking. if they've put up the money for it, they need to make sure they get the most out of it. hell, most of you in this topic have said you're going to buy it 360, and why you would is beyond me, other than to seem non-conformist or rebelious or something... (2034582340 discs, apparantly runs at a lower resolution, not to mention they were making it for ps3 for years before they started porting it to 360, its still basically a ps3 game), but im sure a lot will still be getting it on ps3. there was a huge uproar when they announced it was coming to 360 as well because a lot of people bought the ps3 mainly for final fantasy xiii. for that reason, sony don't really need to do much in the way of advertising it. "
Wow, please go to a different forum...
 
I'm sure the next thing you're gonna say is how FFXIII was butchered because of the limitations the 360 port put on it. That filth shouldn't be on giantbomb...
 
But as someone else already said....Mass Effect 2 is the RPG game this year...
 
I'll play FFXIII for sure, but I can already tell I'm gonna cringe as I walk through corridors into an anime scene....
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Faint

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#29  Edited By Faint
@Doctorchimp said:
"Wow, please go to a different forum...  I'm sure the next thing you're gonna say is how FFXIII was butchered because of the limitations the 360 port put on it. "
my appologies for having an opinion that isnt the most popular one among the 360 users, which as gabriel said is the majority of people on the forum. nevertheless, i was just venting some frustration and although my critisism was maybe not in the best taste, it doesn't make it not valid. ill be sure to abort the forum immediately for not being a sheep.  oh and also... ffxiii was butchered because of the limitations the 360 port put on it. (no, i wasnt going to say that at all actually...)
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DuhQbnSiLo

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#30  Edited By DuhQbnSiLo

Microsoft tends to try to make all there games exclusive... 1Disc FFXIII > multi-disc FFXIII.... RPGs tend to be smarter then most when  it comes to there purchases.

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Doctorchimp

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#31  Edited By Doctorchimp
@Faint: No.....the problem is your opinion is ill-founded and fanboyish at that to simply say the 360 version is so inferior that it doesn't make any sense for anyone to get it, I have a PS3 and I'll get it on that but I understand why someone wouldn't, even with the choice of either console. For example it's just 3 disks...and disk swapping really isn't a big deal and just because it was being made for the PS3 means it shouldn't be on any other console at all? 
 
And also it runs at a lower resolution on the 360? It's native 720p and the 360 will upscale that to 1080p which the PS3 can't. You're just talking about the uncompressed video and audio....
 
@KoduX450: I'm just slightly burned out on the genre, and after XII and the direction they were taking....XIII's design just feels odd and a step back...
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RobotHamster

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#32  Edited By RobotHamster
@xyzygy said:
" @RobotHamster said:
" They don't need to, people other than us will see the ads, see final fantasy, and instantly think, "oh, it's that final fantasy for playstaion" regardless if they see microsoft plastered all over it. For once, microsoft can't use their shitload of cash to buy themselves whatever they want.  I'm buying it for my ps3 rather than my 360, soooo does sony need the advertisement?  "
You may think that but the fact is that the majority of console owners in NA, between the PS3 and 360, own the 360. Much of the PS3 userbase is in Japan where the 360 is barely selling at all, and the 360 is still ahead of the PS3 by between 5-7 million units worldwide. I know that we are on a video game website, but that's because we follow things and know the difference. When just regular people or gamers who just don't know as much about games as others see that the game is also coming for the 360, which as I've said the majority of NA console owners have, then it will definitely sell.  What I'm saying is that you don't fall for their advertisements because you know better - regular people who don't follow games don't know better. "
Yea thats true I agree with you, but the majority of 360 owners didn't buy one for final fantasy.  There are alot who will be intrested in it don't get me wrong, but if you look at the majority of people who buy a 360, they would probably rather play fps's.  And for people who don't have either system, i could see it being close even with 360 having a bundle.  The prices in the consoles are virtually even, the bundle may attract some people while the others may see getting the playstation for it as the better option.  The ads will work for the average and less than average informed gamer, it could have a slight impact in the u.s., but I still don't see it making an impact on overall sales.  
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Dallas_Raines

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#33  Edited By Dallas_Raines

"OMG FINAL FANTASY IS A SONY GAME! PEOPLE WILLS ONLY BUYS ITZ FOR THE PSTRIPLE! FINAL FANTASTYYYY HAS ALWAYS BEEN ON THE PLAYSTATION! NEVER ONCE HAS IT EVER BEEN ON A NON SONY CONSOLE, NOT EVER! NOT EVER!!! MS AND IT'S STUPID XBOTS CAN ALL GO TO HELL!"

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PufferFiz

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#34  Edited By PufferFiz
@Doctorchimp said:
" @Faint said:
" microsoft are advertising it because they paid square an f-load to kill the exclusivity to sony, or at least that's what im thinking. if they've put up the money for it, they need to make sure they get the most out of it. hell, most of you in this topic have said you're going to buy it 360, and why you would is beyond me, other than to seem non-conformist or rebelious or something... (2034582340 discs, apparantly runs at a lower resolution, not to mention they were making it for ps3 for years before they started porting it to 360, its still basically a ps3 game), but im sure a lot will still be getting it on ps3. there was a huge uproar when they announced it was coming to 360 as well because a lot of people bought the ps3 mainly for final fantasy xiii. for that reason, sony don't really need to do much in the way of advertising it. "
Wow, please go to a different forum... 
No you.
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Doctorchimp

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#35  Edited By Doctorchimp
@KoduX450: EXACTLY, that's what I'm talking about. 
 
My friend let me borrow Lost Odyssey and after I got one achievement I couldn't keep playing it just felt stale...
 
I played the Vesperia demo, it felt kiddie to me...and star ocean 4 has the worst voice acting and story.
 
EDIT: When I say Kiddie, I don't mean I'm too old for it. More like it just felt....too simple? It's hard to describe.
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Doctorchimp

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#36  Edited By Doctorchimp
@KoduX450: yea, I've always played my share of WRPGs, but before where it was kind of even now it's heavily one-sided.
 
And I didn't see the article with Japanese developers getting mad, that's pretty funny though. What I did see is GameFAQs having a nerd fit when Bioware called them out though.
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Dallas_Raines

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#37  Edited By Dallas_Raines

No need to turn this into a Western vs. Japanese debate, this topic is about Sony fanboys whining about Square Enix not being console loyal.(As if they ever were.)

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KingBroly

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#38  Edited By KingBroly
@Doctorchimp said:
" @Faint: No.....the problem is your opinion is ill-founded and fanboyish at that to simply say the 360 version is so inferior that it doesn't make any sense for anyone to get it, I have a PS3 and I'll get it on that but I understand why someone wouldn't, even with the choice of either console. For example it's just 3 disks...and disk swapping really isn't a big deal and just because it was being made for the PS3 means it shouldn't be on any other console at all? 
 
And also it runs at a lower resolution on the 360? It's native 720p and the 360 will upscale that to 1080p which the PS3 can't. You're just talking about the uncompressed video and audio....
 
@KoduX450: I'm just slightly burned out on the genre, and after XII and the direction they were taking....XIII's design just feels odd and a step back... "
PS3 version has 1080p cutscenes and runs in 1080p throughout.  Your argument in flawed in this case.
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Dallas_Raines

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#39  Edited By Dallas_Raines
@KingBroly: 
 
Uh, the cutscenes are 1080p, not the actual game. 
 
 http://blog.us.playstation.com/2010/02/final-fantasy-xiii-your-questions-answered/
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xyzygy

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#40  Edited By xyzygy
@Lord_Yeti said:

" @KingBroly:   Uh, the cutscenes are 1080p, not the actual game.    http://blog.us.playstation.com/2010/02/final-fantasy-xiii-your-questions-answered/ "

You're right, it's just the cutscenes. I don't get why this is actually a "big" thing anyway - aren't most other PS3 games in 720P?  
 
It's not like you play the cutscenes. Having a difference of 720P and 1080P in a cutscene is not a big deal at all. It's the gameplay that matters the most.
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WilliamRLBaker

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#41  Edited By WilliamRLBaker

One point that needs to be brought up is Sony's advertising of dante's inferno a multiplat game but 360 is never mentioned or shown at all in the commercial.
 
Edit: is currently trying to find the commercial the superbowl version mentions all the stuff at the end, but the most recent version's only mentioned sony.

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Doctorchimp

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#42  Edited By Doctorchimp
@WilliamRLBaker said:

" One point that needs to be brought up is Sony's advertising of dante's inferno a multiplat game but 360 is never mentioned or shown at all in the commercial.  Edit: is currently trying to find the commercial the superbowl version mentions all the stuff at the end, but the most recent version's only mentioned sony. "

That has more to do with EA trying to sell Dante's Inferno to people with a PS3 who they fear would just laugh at it and go "I"ll wait for God of War III"
 
It's also why the PS3 had the collector's edition and not the 360, they were hoping that people with both consoles that were interested in the game would get it for the PS3 so the sales wouldn't come in all lopsided.
 
EDIT: I'm one of those people with a PS3 who went, "I'll wait til March."
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Barrock

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#43  Edited By Barrock

I would imagine that Microsoft paid a nice big bag of cash for them to not include Playstation 3 at the end.

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canucks23

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#44  Edited By canucks23
@WilliamRLBaker said:

" One point that needs to be brought up is Sony's advertising of dante's inferno a multiplat game but 360 is never mentioned or shown at all in the commercial.  Edit: is currently trying to find the commercial the superbowl version mentions all the stuff at the end, but the most recent version's only mentioned sony. "

Microsoft did the same thing with mw2. I dont get why they bother promoting 3rd party multiplat games so much, when sony especially hardly promotes the games they publish themselves.