How it actually feels to play is most important to me. Do the controls feel good? Is the system fun to engage with? Is the balance geared for the right amount of challenge? Is the UI nonintrusive/helpful? Those kinds of things are gonna be there always, and if they're awful your story really has to be something else to be worth playing through a bad game for. Like, say you get two of either good graphics, a good story or gameplay. If the gameplay is abysmal, it'll devastate those experiences, but either a lackluster story or some middling graphics will not, as long as it's not the main draw the game has in the first place.
I think Bioware is a good example here. The gameplay is either bad or decent and the graphics are largely ugly, with a layer of jank on top of it all. For some people that doesn't matter 'cause they think the story is so good. For me I get very frustrated playing their games, largely because of how unfun they are to play and how the graphical presentation kills whatever storytelling chops are hiding underneath(also? I don't think Bioware games have that strong writing at all times, but that's another issue).
It helps if you limit your gameplay in those cases, I find. Tales from the Borderlands is a real ugly game, visually. Buggy, too. But not only is the direction pretty great, because the game is largely limited to cutscenes and the occasional short walk around and talk-segment, the storytelling is more than fun enough to make it worth experiencing as little more than an interactive movie.
Graphics for me are a booster. If you're making a game that's pretty fun but kinda slight, being beautiful or stylish in your presentation can help elevate it to new heights. And if I can't stand looking at a game's style, obviously that's gonna be hard to overcome. But you can't have a beautiful game with abysmal gameplay and still make me wanna play it.
I usually need all of these ingredients in a game, though. I can't really get into puzzle games 'cause I like my games to have some context and story at least.
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