I think once that kind of culture and tone gets established it is supremely difficult to undo, especially in large communities. Maybe impossible. You can kick everyone out who is being nasty or mean spirited, but that doesn't mean productive people will come back. And perhaps just as importantly that kind of rep is so hard to shake once a place has it, whether that's fair or not.
Look at League of Legends, I'm not sure sure I've ever seen a company try harder to fix a toxic player base than Riot and I'd say the average player still considers MOBAs the most toxic online multiplayer community out there. DOTA 2 and LoL seem light years better to me in civility than they have ever been, doesn't seem to matter.
GB probably really benefited in that regard from the reboot after the exodus from GS. Got to start with a clean slate and fresh reputation.
This is a hard problem. I'm not sure GS has the time, manpower or resources to handle it. And even if they did I'm not sure fixing it would benefit them much at all. GS is still a more or less old school early Web 2.0 ad model site completely dependent on traffic, they don't really care who it is or where it's from, just as long as it's an impression not using Adblock.
The reason it makes sense here financially I bet is because of the subscriber base, it's more important here to maintain a positive environment. To keep regulars coming back and to make sure they have a good experience while they are here so that they do.
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