There are a lot of things to like about the Forza Horizon series, including the cutting edge graphics, massive maps with a seemingly limitless number of things to do, and rock solid arcade racing gameplay.
The thing that stands out to me as most different about the series, though, is that it's the most pleasant AAA game series ever made, as far as I can tell. In Forza Horizon there is competition but there is virtually no conflict outside of that. Your driver isn't trying to run from corrupt cops or win enough money to save his dying daughter or do anything except win races, do cool stunts, and party 24/7. This makes the game basically stress free, especially when you're not focused on winning a race or challenge. It's a joy to just go out there and explore, and it's constantly rewarding, showering you with cars and new activities and radio stations telling you how awesome you are and remarking on your exploits.
This, as it turns out, is a lot of fun!
It's also extremely rare in gaming, especially big budget gaming.
The vast majority of games have you in some grim conflict, murdering people to stay alive or barely surviving impossible odds. Even something like Sunset Overdrive, which is bright and goofy, technically takes place in the post-apocalypse where almost everyone in the city has been zombified and you are splattering their left over bodies. Katamari Damacy is funny and bright and colorful, and has no enemies, but it can get tough at points and the King of the Cosmos yells at you if you underperform.
Why don't other companies make bright, frothy, games like Forza Horizon? Such things exist in other media. There's happy music, happy books, happy TV shows and movies. Yes you need some kind of conflict for media that's narrative driven, but Forza Horizon manages this by having you compete against people in a friendly manner, or try to accomplish visually exciting tasks like surveying a volcano or racing a train even though there's no real danger. It seems like it wouldn't be too hard to do something similar in other genres but there are very few games that are as downright celebratory and outright happy as this series.
It really seems like an underserved slice of the market. Nintendo comes closest, but even in Mario you have Bowser kidnapping the princess and horror themed enemies and areas. Splatoon is a bright game about squidkids having paint fights but it has a dark post-apocalyptic story underlying it. And those games have a kiddy aesthetic while Forza Horizon is joyous but clearly pitched primarily at adults.
I just want more games where I can drive a parade float through a gorgeous party at night with fireworks going off and then jump it into a canyon while people cheer. Instead most games are about grim death and knifing people in the throat.
Video games can be anything and create any world imaginable. Why are so many of them violent and dark?

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