Specifically, not limiting pre-orders and letting people put their money down with the guarantee that you will eventually receive what you paid for?
Not sure I've seen any other company take this same approach, that unless I'm missing something, benefits everyone. Thinking about the PS5; I would have loved the ability to just plonk my money down and wait, rather than having to battle scalpers.
What am I missing? Does this generate less hype/press or something?