Disney have announced that Mulan will be released to stream exclusively on Disney+ for $30 on September 4th. It is notincluded as part of Disney+ subscription, which means you can be paying $6.99 a month and still need to pay another $30 on top of that to stream Mulan.
That's quite a lot of money to stream a single movie.
To put that in perspective, I bought the entire Extended Lord Of The Rings Trilogy on YouTube a couple of months ago (That's about 12 hours worth of movies) for less than Disney is asking me to pay to rent a single movie. That's also compared to the dozens of new films that are released on Netflix and Amazon Prime every month as part of a regular subscription. I don't know how much it costs to visit your local cinema, but I'd be surprised if it was $30 even after drinks and popcorn.
To me this reads as though Disney is shamelessly taking advantage of the fact that cinemas are closed and that people around the world are in lockdown, to make a little bit of extra money (which they clearly needed?!).
My question is less "Do you think this is OK?" and more "Do you think enough people are going to pay that much to set an acceptable precedent on new releases?"
I can't believe this quote is still relevant in 2020, honestly. I really hope this movie flops hard enough that Disney lowers their prices to something reasonable.