YouTube is responding to gamers and YouTubers who are upset about the Internet video giant's extraordinarily aggressive new copyright sweeps. We've got a a copy of the e-mail they're sending out below.
You won't see an apology here. You won't see a change in policy. You'll see support for the Content ID system that's been more broadly unleashed on the reviews, features, Let's Plays and other video pieces created by YouTubers and watched by millions of gamers. Many, many of these videos have been flagged of late, blocking YouTubers from running ads on them and letting the supposed copyright holders to these videos run ads instead.
The catch is that many game companies aren't even claiming these videos. In many cases, music licensing companies are, as YouTube's bots catch a piece of matching music—even just a boss battle song or a song playing on the radio in Grand Theft Auto, or sometimes some music licensed for an indie game..
Hi from YouTube,
You might have heard about, or been impacted by an increase in copyright claims made on videos over the past week. We're getting in touch to explain what's happening and how you can get back to creating and monetizing great videos.
is YouTube's system for scanning videos for copyrighted content and giving content owners choices on what they want us to do with them. Last week, we expanded the system to scan more channels, including those affiliated with a multi-channel network ("MCN"). ..
Understanding Content ID claims
Keep in mind one video may contain multiple copyrighted works, any of which could potentially result in a claim. For example a record label may own music playing in the video (even in the background), a music distributor may own a game's soundtrack, or a game publisher may own in-game cinematic content.
Also, online rights are often resold to companies like music labels and aggregators. While you might not recognize the owner, this doesn't necessarily mean their claims are invalid.
Deciding what to do
When a claim is made, you'll see what's been claimed, who's claimed it, what type of claim it is (audio or video), and you can play back the part of your video that it matched. We want to make it as easy as possible for you to act on Content ID claims, and you can
It's also important to know that most claims won't impact
Tips for new videos
If you're creating videos with content from other people, remember that rights ownership can be complicated and different owners have different policies. Be aware of music. Many games allow you to turn off background music, while leaving sound effects enabled. And if you're looking for music you can freely use (and monetize!), check out our
The YouTube team
So I guess Sessler wasn't crazy the first time. Hrm. So, if say Rev3Games puts RoyaltyFree music in the background of their gameplays, will Rev3 and others still be able to make money? It doesn't really seem to be the case. Mm..