What are the most important things to you in picking what theater you go to when you're seeing a movie? Some context: I live in an urban area and have two theaters within incredibly reasonable walking distance. Both offer reserved seating. The one that's a little farther away (say 2-3 blocks) also has reclining seats. The closer one has (last tie I was there) Coke Freestyle. One's an AMC and one's a Regal, I have each one's free membership thing. Both offer alcohol.
It seems stupid but I sometimes find myself almost paralyzed when choosing between theaters if the showtimes are roughly equivalent. I'm curious what everyone else looks for? Concession choice? Other restaurant availability? Would you rather recline with your feet up for 2 hours or be home 5-10 minutes earlier? Help me work through my completely unimportant choice paralysis!