Dreamhack is one of, if not the largest BYOC LAN-parties in the world, held 2 times/year in Sweden with around 10-15 thousand visitors to each event. As you can probably guess, this is a perfect time for PC-component manufacturers to get their PR going with a special hall dedicated for this specific need.
Ever thought you, or someone you know would make a far better booth babe than the girls at past events? Then put your stuff to the test and apply to be the next MSI Computersbooth babe and go to DreamHack Winter.
To be eligible to enter, you must speak English and bet between the ages of 18 and 25. Preference goes to girls who already reside in Scandinavia but all other European countries are eligible as well.
- Follow MSI Europe on Facebook
- Post your BEST photo of you in a bikini/mini-skirt/hot-pants on the MSI Europe Facebook wall with the comment: “MSI Booth Babe”
- Get as many people you can to LIKE your photo
The top FIVE liked photos will be judged based on looks, character and creativity. In the end only one girl will be chosen to go and represent MSI Computers at DreamHack Winter in November 24-27 so make sure you give it all you’ve got.
The lucky winner will receive an MSI Laptop, and will become the MSI cover girl for all MSI campaigns as well as be flown to DreamHack Winter with all expenses paid.
This year however, it seems that MSI Europe took a wrong turn in their marketing strategy by starting a booth babe competition for this years party:
Seeing as Dreamhack has for the last 3-4 years seen a growing amount of female gamers joining in, this has sparked somewhat of a flame war on their facebook page, blogpost and on twitter with people saying they'll boycott MSI-hardware.
Dreamhack has had a designated hall for exhibitors for quite some time now, but booth babes have not yet ever been present (from what I recall). Instead, manufacturers have chosen to put their female pro gamers on stage with public ladder games etc. Showing off the trolls who probably've never seen a girl play CS or whatever it may be. Which IMO is probably the best way to handle this.
What are you guy's opinion about this?
The best comparisons our Dreamhack is probably a mixture between PAX and QuakeCon; what are your experiences with booth babes there?