When is the right time to sue?
We've all been there, our lamp company makes a good lamp, some nerds come up to us and ask for permission to put it in their computer videos, we say it's ok, but then 20 years later we forget and sue their ass. Right?
I'm dumbfounded that PIxar are getting sued by Luxo, all because Pixar (well probably the marketing dept.) want to sell a lamp in homage to their Luxo Jr. character from the Luxo Jr. short. If they were gonna sue Pixar, they should have done so when the short came out, in 1986. Except Luxo granted them permission:
The notion of computer animation was still unfathomable for most of the public. Ultimately, Pixar and Luxo reached an agreement in which Luxo could screen the film at its own trade shows and Pixar could distribute the film without restraint.
The smartest thing to do is to actually try to get some sort of official branding in this Luxo Jr. lamp, you know kinda like the Swingline staplers recognized that people would want the same stapler as Milton and just rolled with it and sold them. I assure you that they'd make much more money if they aligned themselves WITH Pixar instead against them. Luxo's argument is that if released, this lamp would tarnish the company's image. REALLY?! How could Pixar do anything of the sort? Have they even seen a Pixar movie?
So many times I hear of things like this, companies sueing each other left and right, for all the wrong reasons. What needs to happen for this to stop? I think the old, out of touch executives just need to step down or die, ice bullets anyone? And be replaced by younger* people that understand that sometimes having a good image is as important or more than having a few more dollars in the bank.
Whatever the case, I hope they get to release them because I want one.
*Or younger in spirit, at least people that don't think that women's suffrage is morally wrong.
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