You know what sold both Cena and Bryan's promos for me? That both of them said if they weren't in the main event, they would keep on living. That's what competitors actually sound like. Cena saying "I've killed my body because I've always wanted this belt, that's what drives me" is what competitors sound like, Bryan saying "if I get fired, I'll wrestle in an empty gymnasium because that's who I am" is what competitors sound like. The typical baby face gimmick "I do this for you" only works if you're monstrously over. Cena and Creative should be aware that he's not, and shouldn't be using that gimmick. Cena should be playing up that he wants to win, not that he wants to be loved, because no one marks out for co-dependence. If all John Cena is is a warm body who does what he's told (is this the 'loyalty' part?), then he can't get over as a competitor and should never have been pushed.
This is why I think the Cena thing was great last night. So much of this feud seems to be playing on the IWC and their perceptions of Cena, McMahon and Bryan. They're playing up VKM not thinking that Bryan isn't the the right fit, preying on the fears of his biggest supporters that at any second the other shoe is going to drop and Bryan will start getting buried again. Cena is the epitome of a product of the WWE machine. The build-up is wrestling vs sports entertainment, and I think they are all doing their parts brilliantly. This is not about Cena being monstrously over, its about him being the status quo and the 'smarks' resenting him and wanting Bryan to be their saviour and bring the title back to a wrestler. I think it's awesome. The only misstep last night was letting the opening segment go too long. If it had been half as long, it would have been perfect. No barber's chair. No Barrett. Just Bryan being himself and telling McMahon to eat a dick
Of course, this doesn't matter since Stephanie is clearly playing HHH against Vince and that will probably screw Bryan in the end