Why do all prices end with .99?

It is annoying and makes paying sales tax a pain. If people look at that number and think the product they are buying is actually cheaper then that is really sad.

You already answered your own question. People are idiots and the .99 makes them think that something that's 49.99 is cheaper than something that's 50 bucks.

Capitalism man

It's a sales tactic. $4.99 is more 'appealing' to the mind than $5.00 because even if you know it's not $4 that's the number your mind associates with it.

It's all psychological; but given that I tend to calculate the sales tax of my purchases in my head before I get to the register, it doesn't really have an effect on me.

It's those capitalist fatcats up in Washington's fault.

I always round it up, anyways.  It is stupid, though.

So it looks cheaper. instead of writing $7:00 they write $6:99.

"It's those capitalist fatcats up in Washington's fault."

I think its cause they want to save you a penny :D.....idk why actually but think about it if they rounded it up you'd be losing so many pennys in a year!

"DualReaver said:

"It's those capitalist fatcats up in Washington's fault."

It's not the government, it's the brilliant marketing people in corporations & retail."

"DualReaver said:

"It's those capitalist fatcats up in Washington's fault."

It's not the government, it's the brilliant marketing people in corporations & retail."

yep like how they say a product is ONLY 99.99...so stupid.

Auto-blame corporations and government on everything and you'll have the answer to any question!

its supposed to make you think your paying less .   24.99 vs. 25.00

i guess some people think there's a difference

"You already answered your own question. People are idiots and the .99 makes them think that something that's 49.99 is cheaper than something that's 50 bucks.

Capitalism man"

"It is annoying and makes paying sales tax a pain. If people look at that number and think the product they are buying is actually cheaper then that is really sad."

This is the reason I learned in college. Before cash registers, store owners made things end in .99 or .95 to make their clerks go to a cash drawer to make change. Otherwise, they were afraid the clerk could just pocket the amount if it was a round number and the customer had the right amount. The tradition just stuck when cash registers showed up then of course computerized inventory control. It is now a tradition people expect. Everyone on the planet assumes the reason is to fool you so how on earth can that work? People grew used to seeing things ending in .99 or .95. Otherwise, they think the price is somehow odd or weird.

i wonder my self

Psychological pricing.
Make them think 0.01 is a big amount, apparently

Prices end in .99 so the penny can continue in circulation. Without objects priced ?.99, there would be no need for the penny any more.

It's incredibly annoying, surely people understand the .99 trick by now and know just to round up the price.
Whats the point in making things more complicated?

the worst thing is that gas is blah blah and 9/10 of a cent.

To make it look cheaper. In the US and Canada it doesn't work though, since you have to add tax after, in the UK everything is the price it says on the tin.

The price of 999.99$ would look keener on the buyers' eye than a price of 1,000.00$.

Stupid, but effective.

Because you touch yourself at night.

"Because you touch yourself at night."

"MattyFTM said:

"Because you touch yourself at night."

Well then..."

"MattyFTM said:

"Because you touch yourself at night."

Well then..."

"You already answered your own question. People are idiots and the .99 makes them think that something that's 49.99 is cheaper than something that's 50 bucks.

Capitalism man"

solution to jumpstart the economy: round up all the .99/.95 prices to the nearest dollar.