Your thoughts on McDonald's All Day Breakfast

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#1 Edited by MocBucket62 (2491 posts) -

This past Tuesday, McDonald's had opened up an all day breakfast menu across the USA. Many believe McDonald's did this as an attempt to improve the chain's declining sales in the states, and I'd imagine they'll do all day breakfast internationally at some point too. This was some exciting news for people who only go to Mickey D's for their breakfast options, but be warned, not every breakfast item is available. The following is on that all day breakfast menu:

  • *Egg McMuffin
  • *Sausage McMuffin (w/ and without egg)
  • *Bacon, Egg and Cheese Biscuit
  • *Sausage Biscuit (w/ and without egg)
  • Hotcakes (w/ and without sausage)
  • Fruit n' Yogurt Parfait
  • Sausage Burrito
  • Fruit & Maple Oatmeal
  • Hash Browns

First off, there are some notable omissions on that menu that will be some deal breakers for some, such as no McGriddles or the Bagel sandwiches. Second, I put those asterisks on the McMuffin and Biscuit items because those are available all day depending on the region. Both can't be available all day. This map shows which areas get McMuffins and which get Biscuits:

Unsurprisingly, the Southeast (excluding Florida and most of Virginia) have biscuits only.
Unsurprisingly, the Southeast (excluding Florida and most of Virginia) have biscuits only.

I'm torn about the limited menu actually. I mean it sucks that McDonald's didn't get really crazy with the menu and just give people every b-fast item to choose from during lunch and dinner hours. But at the same time, they probably want to conserve resources because even they may know that they'd have a McGriddle shortage after countless customers order that after breakfast.

And speaking of McGriddles, I actually had one (BEC) for breakfast on the day when all day breakfast launched because I kept hearing that it was the best overall item on the chain's entire menu. For the record, I go to McDonald's twice a year at most. It was tasty, but I wouldn't call it the greatest fast food breakfast ever.

Curious as to what you all think of this strategy, or if you have any place in your heart to care for any news related to McDonald's anymore? I think this should give Mickey D's a spark in sales in the short term, but could counter against them if they don't make some changes. I'd probably have monthly specials to give people a breakfast item they would want for a limited time and then switch things up to maintain resources while spicing up the selection.

Or maybe this will be a time when people will create the new McGangBang by mixing an Egg McMuffin with a McDouble or McChicken off the dollar menu. Who knows?

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#2 Edited by Dixavd (2907 posts) -

I'm in London, UK, and the Breakfast menu is the bane of my existence - why can't I buy fries, chicken nuggets and a milkshake at 9am?! grrrrr I hate breakfast menus.

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#3 Posted by pontoon_yacht (141 posts) -

@mocbucket62: I have a theory about the limited menu, one that I think can apply to why it took McDonald's so long to actually put an all-day breakfast into the market.

I think there's only so much retrofitting to the actual cooking equipment itself that they can do to keep it going throughout the day, and only so much space to put the gear needed to run a breakfast shit all day, that a lot of older stores simply cannot do it. Usually, when McDonald's transitions overnight (In my experience, from 3 a.m. - 4 a.m.), they have to set up a bunch of breakfast-specific stuff. They have to wheel out and plug in a toaster specifically for the muffins and bagels, because they won't fit in the normal bun toaster. They have to change the temps/heights on the clamshell grill to cook sausage patties and bacon instead of burger patties. They have to reset the oven temp to bake biscuits instead of apple pies.

Depending on the space available in the particular store, that may also require hauling some items like the bun steamer for the Filet-o-Fish to the back to make space. There's also the issue of the hot cabinet. It's the wall of heating elements full of what looks like library drawers you see in the back. When you cook stuff, like beef patties for example, you put them into a tray and slide them into a specific slot, which is set to keep them at a particular temp. Each tray slot has a timer on it, so that when the timer goes off, you're supposed to dump whatever is in there and start fresh. Those temps and timer durations have to be set differently for breakfast stuff, especially eggs.

Speaking of eggs, you have to cordon off at least two clamshell grills to cook eggs -- one for the round eggs like you get on a McMuffin, and the scrambled you get in the platters and bagel sandwiches (The folded eggs you get in the biscuits and McGriddles are precooked and microwaved, one of the only things that actually gets microwaved at McD's). Because of the issues with eggs and cross contamination, nothing gets cooked on those grills other than eggs until you can scrub them clean after (What used to be) the breakfast shift.

I think their menu reflects what they were able to hodgepodge together to actually operate 24/7 with the least resistance. And I still don't really know HOW they're managing to make it work, especially in smaller stores.

My theory is based completely on stuff I saw when I worked at a McDonald's for about 2.5 years during high school, and since then, I've been fascinated by the workings of national fast food chains.

The sheer scale that has to go into decisions they make is absolutely fascinating to me. For example, a while back they took the Double Cheeseburger, which has two slices of cheese and two beef patties, off the $1 menu. They replaced it with the McDouble, which has one slice of cheese and two beef patties. I bet that single decision, to take a slice of cheese off the $1 sandwich, went through multiple high-level meetings, market testing, PR testing, etc. And think about the monetary scale of it. One slice of cheese seems like nothing, but the $1 menu is the most-ordered stuff, and there are McDonald's literally everywhere. That one slice of cheese was almost assuredly a million-dollar decision.

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#4 Posted by mjhwwbg (183 posts) -

I'm also from the UK and I don't think that I've ever had a McDonalds breakfast menu item! I much prefer their other options but do sometimes think I should try something.

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#5 Posted by colourful_hippie (5913 posts) -

I only care about the hashbrowns

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#6 Posted by MocBucket62 (2491 posts) -

@pontoon_yacht: Interesting theory. Thanks for all that input on the limited menu and for going through all the nuts and bolts on working in a McDonald's kitchen. Also reading about the McDouble replacing the Double Cheeseburger on the Dollar Menu was really fascinating.

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#7 Posted by pontoon_yacht (141 posts) -

@mocbucket62: Thanks! It could be way off base, as it's just speculation from working the overnight shift of an old McDonald's during the summers in high school.

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#8 Posted by MonkeyKing1969 (7649 posts) -

Why wouldn't you go to a local diner to be served by a real waiter or waitress? Is there even a town in teh USA that doesn't have a diner or small restaurant that serves breakfast?

No Caption Provided

You don't have to be some food nut to know fast food is crap. Its not a 'treat' to get a good, freshly cooked is the LEAST you should expect for yourself.

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#9 Posted by defordj (175 posts) -

@monkeyking1969: Because I've never seen a diner with a drive-thru. And some of us have to work stupid early in the morning, or work two jobs even.

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#10 Edited by buttle826 (282 posts) -

@monkeyking1969: You've never been late for work and needed a really fast, really easy breakfast that you can eat while you travel? I would love to sit down to a nice breakfast every morning, but sometimes I don't have time for that. That's what a sausage and egg McMuffin is for. I don't think most people (excluding Dan Ryckert of course) would say they prefer fast food to the "real thing."

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#11 Posted by MrWakka (322 posts) -

No McGriddle no sale here, I mean, I'd rather a burger either way but the McGriddle is the obviously superior menu item compared to all the other ones.

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#12 Edited by j_unit2008 (309 posts) -

I've never been able to eat McDonald's breakfast without getting a stomach ache so I haven't had it in a long time. Now Burger King breakfast on the other hand is my jam.

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#13 Edited by Corvak (1975 posts) -

I don't know if theyre doing it in Canada, but we've got so many Tim Hortons that'll sell you a breakfast sandwich (on whatever you want) that it doesnt really matter. Surely Dunkin Donuts has a similar thing?

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#14 Edited by Fredchuckdave (10824 posts) -

No Steak Bagel = crap. Also I like the Biscuits more, who cares if I'm not a southerner.

Would be a huge pain in the ass for the employees though.

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#15 Posted by Fugoy (110 posts) -

@mrwakka said:

No McGriddle no sale here

This guy gets it

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#16 Posted by Sergio (3625 posts) -

The McDonald's near me must have been part of a trial run, since it's had breakfast anytime for weeks. The only McDonald's breakfast I'd ever go for were sausage McGriddles or hotcakes and sausage. I did have the latter for dinner last night after the Cubs win.

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#17 Posted by TheFridgeGC (117 posts) -

We recently started this maybe 2 months ago in Australia. We seem to be the guinea pigs for McDonalds ideas down here since Australia is one of the only countries where profits haven't shrunk in recent years.

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#18 Posted by Naoiko (1677 posts) -

I'm in the biscuit only zone. Haven't tried it yet, but it seems like an alright idea. Some folks really like breakfast type foods, I'm not one of em though. I have to be craving breakfast foods to actual order them (I've ordered chili for breakfast, and it was just fine with me).

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#19 Posted by Fly53Corps (202 posts) -

Egg McMuffin and coffee goes down a treat in the morning. But I don't eat their often tbf.

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#20 Posted by thebunnyhunter (1550 posts) -

Damn why do i have to live in a Mcmuffin state?!?

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#21 Edited by Tits_Matador (612 posts) -

I don't think I've had McDonalds breakfast for around 15 years, but the only thing I've ever had was a bacon, egg, and cheese biscuit. Those not being available means I won't give this a chance.

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#22 Posted by I_Stay_Puft (5578 posts) -

@monkeyking1969: Not all of us have the time to sit down at a diner for a wholesome, fatty yet delicious meal. If I could get that type of the meal on the go in less than 5 minutes then heck yeah.

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#23 Posted by pontoon_yacht (141 posts) -

@monkeyking1969: Lots of reasons. For breakfast food, I'd imagine speed is the most likely option. I love diners, don't get me wrong -- when I travel in the U.S., one of the main things I look for is local diners. But most people either cannot or will not wake up an extra hour early in order to go to a diner before work, when a hot meal can be purchased from McDonald's in much less time.

There's also the geographic issue. McDonald's are statistically more likely to be close to where you work, especially if the Interstate is at all used in your commute to work.

It's also probably important to note that the stuff McDonald's is serving for breakfast is not really all that far off from what you'd get at a lot of standard diners. It's actual eggs, sausage, bacon, muffins, biscuits, etc. Yeah, it's all wrapped up in sandwich form by a teenager, but it's not like it's plastic.

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#24 Posted by hippie_genocide (2454 posts) -

I'm going to secede from the Union and form The State of McGriddles. Who's with me?

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#25 Posted by FireProof2004 (13 posts) -

I'm in an McMuffin zone and that killed my excitement for all-day breakfast. I need those biscuits.

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#26 Posted by bybeach (6385 posts) -

I go to another fast food place for a quick breakfast. Much preferred on my part.

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#27 Posted by Cubidog1 (414 posts) -

How the hell is Florida a Mcmuffin state? This sucks! I don't know a single person who gets the Mcmuffin over a biscuit. Also no Mcgriddle? C'mon ! I was kind of excited for this menu change and it instead disappointed me.

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#28 Posted by pontoon_yacht (141 posts) -

@cubidog1: I mean, the state is culturally divided, but you'd think they'd make like, Ocala and up part of the biscuit territory, and everything Orlando and south muffin territory.

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#29 Posted by CaLe (4799 posts) -

Breakfast food is always better than day time food if we're being honest, which we are.

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#30 Posted by Valhallen (190 posts) -

I use McDonalds as sort of an emergency tool if I'm stranded and starving somewhere. The more options the better I say.

Also, McGriddles are off the wimmy wam wam wozzle!

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#31 Posted by Fredchuckdave (10824 posts) -

@cale: Sinister looking male avatar has been replaced!? Oh noes.

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#32 Posted by oldenglishc (1547 posts) -

@defordj said:

@monkeyking1969: Because I've never seen a diner with a drive-thru. And some of us have to work stupid early in the morning, or work two jobs even.

This must me be a regional thing. Most of the diners (We call them 'Coney Islands') around where I'm at have drive-thru windows.

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#33 Posted by Makayu (280 posts) -

For whatever reason when I read this thread's title I laughed really fucking hard. I don't know why. It just seemed absured to me. Thank you.

I like hash browns, if my local McDonalds served them 24/7 I wouldn't be able box anymore. That being said, due to getting Posion ivy all over my body from work I'm unable to train for 2 weeks. So I'll enjoy this bliss now, and pay like hell for it later. Orange juice at night would also be welcome.

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#34 Posted by jSlack (1186 posts) -

This is a huge landmark for our culture as a whole. I've been waiting for this moment my whole life.

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#35 Posted by CaLe (4799 posts) -

@fredchuckdave: I change my avatar every month or two. You mean the Venom Snake one? I can't remember what I used last.

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#36 Posted by ShadowKnight508 (796 posts) -

I think that it is cool to finally see McDonalds join the All-Day Breakfast club (Jack in the Box has been doing it for some time). Personally, I prefer the breakfast meals from Jack in the Box, since I don't believe that they limit the breakfast menu and their iced coffee (Caramel and Hazelnut) go really well with their breakfast choices.

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#37 Edited by Fredchuckdave (10824 posts) -

Dear God people actually like Hashbrowns.

@jslack said:

This is a huge landmark for our culture as a whole. I've been waiting for this moment my whole life.

That about sums it up.

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#38 Posted by KickahaOta (171 posts) -

@defordj said:

@monkeyking1969: Because I've never seen a diner with a drive-thru. And some of us have to work stupid early in the morning, or work two jobs even.

This must me be a regional thing. Most of the diners (We call them 'Coney Islands') around where I'm at have drive-thru windows.

And in the Pacific Northwest, I'm in the 'I've never seen a diner with a drive-thru' camp. Even the faster diners around here are 'come in, sit down, and there'll be a minimum of about ten minutes before your food arrives'.

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#39 Posted by wallee321 (248 posts) -

They are only offering muffins in my area, no biscuits or bagels so the heck with that. If I really want breakfast food during non-breakfast hours I'll make it myself, or go somewhere like Crackle Barrel or IHOP.

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#40 Edited by Wraithtek (426 posts) -
No Caption Provided

There's not a McDonalds (or any fast food joint) near me, or on my commute. So it's not something I eat regularly. But sometimes it's the easiest place to grab a quick meal while on a day/weekend trip. I prefer their bagel options, or maybe a mcgriddle, but a sausage/egg mcmuffin is fine too. Having more options certainly isn't a bad thing.

As for diners - if you know the place and what kind of food/service you're getting, then by all means, go there. Or if you're not in a hurry and feel like trying a new place. As for McDonalds, sometimes people just go with what they know, for better or worse.

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#41 Posted by cid798 (327 posts) -

East coast, Delaware. It's full menu. Could it have anything to do with a new Popeye's opening 50yds away ? The conspiracy theorists can figure that one out. I work nights and you can get the big breakfast with hotcakes when we take our first break at 11pm.

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#42 Posted by Giantstalker (2401 posts) -

Canada's not getting this, at least not yet, which really bums me out since I end up eating at one McDonald's or another a couple times a week

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#43 Posted by CornBREDX (7371 posts) -

Yay, I live in a McMuffin area. =P

I don't like McDonalds food, but for some reason I really like Sausage and Egg McMuffins... even though they always make me sick.

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#44 Posted by BradBrains (2274 posts) -

later breakfast is good fof hungover weekends but I cant see another reason though.

also mgriddles are gross.

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#45 Posted by Grilledcheez (4071 posts) -

I love their bacon egg and cheese bagels specifically (they got that SAUCE), too bad they aren't apart of this. I did stop there and get some hotcakes and sausage, as well as a hash brown for lunch the other day.

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#46 Posted by Sergio (3625 posts) -

Either way, next to the McDonald's is a nice Mexican restaurant that will make me a breakfast burrito with chorizo any time they're open.

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#47 Posted by hippie_genocide (2454 posts) -

Yay, I live in a McMuffin area. =P

I don't like McDonalds food, but for some reason I really like Sausage and Egg McMuffins... even though they always make me sick.

Don't listen to your stupid body, keep pounding those suckers.

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#48 Posted by ProfessorEss (7961 posts) -

I don't like McDonalds food, but for some reason I really like Sausage and Egg McMuffins... even though they always make me sick.

High highs, low lows.

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#49 Posted by SomeguyJohnson (183 posts) -

I put nuggets on a mcmuffin; it was okay.

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#50 Posted by Ben_H (4204 posts) -

I only care about the hashbrowns

I came here to say this exact thing. If this means all-day hashbrowns then I am down.