This past Tuesday, McDonald's had opened up an all day breakfast menu across the USA. Many believe McDonald's did this as an attempt to improve the chain's declining sales in the states, and I'd imagine they'll do all day breakfast internationally at some point too. This was some exciting news for people who only go to Mickey D's for their breakfast options, but be warned, not every breakfast item is available. The following is on that all day breakfast menu:
- *Egg McMuffin
- *Sausage McMuffin (w/ and without egg)
- *Bacon, Egg and Cheese Biscuit
- *Sausage Biscuit (w/ and without egg)
- Hotcakes (w/ and without sausage)
- Fruit n' Yogurt Parfait
- Sausage Burrito
- Fruit & Maple Oatmeal
- Hash Browns
First off, there are some notable omissions on that menu that will be some deal breakers for some, such as no McGriddles or the Bagel sandwiches. Second, I put those asterisks on the McMuffin and Biscuit items because those are available all day depending on the region. Both can't be available all day. This map shows which areas get McMuffins and which get Biscuits:
I'm torn about the limited menu actually. I mean it sucks that McDonald's didn't get really crazy with the menu and just give people every b-fast item to choose from during lunch and dinner hours. But at the same time, they probably want to conserve resources because even they may know that they'd have a McGriddle shortage after countless customers order that after breakfast.
And speaking of McGriddles, I actually had one (BEC) for breakfast on the day when all day breakfast launched because I kept hearing that it was the best overall item on the chain's entire menu. For the record, I go to McDonald's twice a year at most. It was tasty, but I wouldn't call it the greatest fast food breakfast ever.
Curious as to what you all think of this strategy, or if you have any place in your heart to care for any news related to McDonald's anymore? I think this should give Mickey D's a spark in sales in the short term, but could counter against them if they don't make some changes. I'd probably have monthly specials to give people a breakfast item they would want for a limited time and then switch things up to maintain resources while spicing up the selection.
Or maybe this will be a time when people will create the new McGangBang by mixing an Egg McMuffin with a McDouble or McChicken off the dollar menu. Who knows?