@mike: I can understand that. However, based on Jeff's tweet, his issue seemed to be that his likeness was used to "promote a franchise has been terrible for so long". If it was about his integrity as critic, then it shouldn't matter whether the games are good or not.
But anyway, like I said earlier, what do I know. Jeff has his reasons. Hopefully he'll clarify his feelings in a podcast or something.
@sanj: I actually hope he doesn't even discuss it again, because it doesn't matter. He didn't like it, 2k changed it, end of story. This doesn't have to be as big of a deal as some people on the forums are turning it into.