Continuing a trend of blog posts by devs with awesome names, ArenaNet's Annie VanderMeer Mitsoda, content designer, has wrote up a piece on how the team goes about creating, altering, and verifying world-consistent monikers for everything in the game. There's also an interesting bit on how they handle pop-culture references for people who live and die by that sort of thing. Go now, and learn.

It's an interesting topic but I hate the title "Whats in a name?"