In-Game Advertising

CONCEPT

In-Game Advertising is the placement of advertisements for real-world products within the game, sponsored by companies external to the developer.

Concept Images Related Pages

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Overview

In sports games it is common to have in-game advertisements lining the edges of the playing field. Racing games often have real products advertised on billboards. Some games have implemented dynamic in-game advertising, which allows the advertisements in a game to be updated for players connected to the internet. For a time, this concept was considered to be the future of video game revenue, but it has since fallen out of the spotlight despite continuing to be featured in modern games.

Games view all →]

• 1 vs 100 (Game)
• 2002 FIFA World Cup (Game)
• 3 Xtreme (Game)
• ATR: All Terrain Racing (Game)
• Abobo's Big Adventure (Game)
• Acrophobia (Game)
• Aerofly FS (Game)
• All-Pro Football 2K8 (Game)
• Anarchy Online (Game)
• Arby's Greek Gyro Games (Game)
• Ashes Cricket 2013 (Game)
• Baja: Edge of Control (Game)
• Balanced Food CalorieMate for Game Creators - Jelly Mission - (Game)
• Barkley, Shut Up and Jam: Gaiden (Game)
• Battle: Los Angeles (Game)
• Battlefield 2142 (Game)
• Battlefield: Bad Company (Game)
• Beach Spikers (Game)
• Beneath a Steel Sky (Game)
• Bionic Commando (Game)
• Breeze (Game)
• Burnout Paradise (Game)
• CSI: Crime Scene Investigation - Hard Evidence (Game)
• CSI: Fatal Conspiracy (Game)
• California Games (Game)
• CalorieMate Liquid For Game Creators (Game)
• Chex Quest 3 (Game)
• Cool Spot (Game)
• Counter-Strike: Source (Game)
• Crazy Climber 2 (Game)
• Crazy Taxi (Game)
• CrimeCraft (Game)
• DJ Hero (Game)
• Dash of Destruction (Game)
• Days of Thunder: NASCAR Edition (Game)
• Death Stranding (Game)
• Dinner Date (Game)
• Driven (Game)
• Driver: San Francisco (Game)
• Driving Emotion Type-S (Game)
• Duke Nukem 3D (Game)
• Duke Nukem 3D: 20th Anniversary World Tour (Game)
• ESPN Extreme Games (Game)
• ESPN NBA 2K5 (Game)
• ESPN NBA Basketball 2004 (Game)
• Enemy Territory: Quake Wars (Game)
• Enter the Matrix (Game)
• EverQuest II (Game)
• Extreme-G 2 (Game)
• F355 Challenge: Passione Rossa (Game)
• FIFA 10 (Game)
• FIFA 98: Road to World Cup (Game)
• FIFA 99 (Game)
• FIFA International Soccer (Game)
• FIFA Soccer 08 (Game)
• FIFA Soccer 09 (Game)
• FIFA Soccer 96 (Game)
• FIFA Soccer 97 (Game)
• FIFA World Cup: Germany 2006 (Game)
• Fallout Tactics: Brotherhood of Steel (Game)
• Far Cry 2 (Game)
• Far Cry 6 (Game)
• FarmVille (Game)
• Fight Night Round 3 (Game)
• Final Fantasy XV (Game)
• First Person Lover (Game)
• Football Manager 2009 (Game)
• Forza Motorsport 2 (Game)
• Ghostbusters: The Video Game (Game)
• Grand Slam Tennis (Game)
• Guitar Hero III: Legends of Rock (Game)
• Guitar Hero World Tour (Game)
• Guldkorn Expressen (Game)
• James Pond 2: Codename: RoboCod (Game)
• Jeff Gordon XS Racing (Game)
• Jet Moto (Game)
• Judge Dredd: Dredd vs. Death (Game)
• Kurt Warner's Arena Football Unleashed (Game)
• L.A. Noire (Game)
• MLB '98 (Game)
• Mad Mix Game: The Pepsi Challenge (Game)
• Madden NFL 07 (Game)
• Madden NFL 08 (Game)
• Madden NFL 09 (Game)
• Madden NFL 11 (Game)
• Mafia II (Game)
• Magic Johnson's Fast Break (Game)
• Make It Rain: The Love of Money (Game)
• McPixel (Game)
• Metal Gear Solid 4: Guns of the Patriots (Game)
• Metal Gear Solid: Peace Walker (Game)
• Michael Jordan: Chaos in the Windy City (Game)
• Michael Schumacher World Tour Kart 2004 (Game)
• Minesweeper (Game)
• Minority Report: Everybody Runs (Game)
• ModNation Racers (Game)
• Mortal Kombat (Game)
• NASCAR The Game: Inside Line (Game)
• NBA '08 (Game)
• NBA 09: The Inside (Game)

Concept details

Name

In-Game Advertising

Aliases

Games

• 1 vs 100 (Game)
• 2002 FIFA World Cup (Game)
• 3 Xtreme (Game)
• ATR: All Terrain Racing (Game)
• Abobo's Big Adventure (Game)
• Acrophobia (Game)
• Aerofly FS (Game)
• All-Pro Football 2K8 (Game)
• Anarchy Online (Game)
• Arby's Greek Gyro Games (Game)
• Ashes Cricket 2013 (Game)
• Baja: Edge of Control (Game)
• Balanced Food CalorieMate for Game Creators - Jelly Mission - (Game)
• Barkley, Shut Up and Jam: Gaiden (Game)
• Battle: Los Angeles (Game)
• Battlefield 2142 (Game)
• Battlefield: Bad Company (Game)
• Beach Spikers (Game)
• Beneath a Steel Sky (Game)
• Bionic Commando (Game)
• view all →

Franchises

• Has franchises: James Pond (Franchise), NBA (Franchise), Need for Speed (Franchise), Tony Hawk (Franchise), Tony Hawk's Underground (Franchise), Fight Night (Franchise), Bionic Commando (Franchise), Formula 1 (Franchise), Outrun (Franchise), Teenage Mutant Ninja Turtles (Franchise), Spider-Man (Franchise), Metal Gear (Franchise), Metal Gear Solid (Franchise), Activision Hero (Franchise), Guitar Hero (Franchise), NBA 2K (Franchise), NBA Live (Franchise), Splinter Cell (Franchise), Tom Clancy (Franchise), The Matrix (Franchise), Uncharted (Franchise), MLB The Show (Franchise), Madden NFL (Franchise), Alan Wake (Franchise), Burnout (Franchise), Fallout (Franchise), Ghostbusters (Franchise), SWAT (Franchise), Worms (Franchise), Monkey Island (Franchise), Quake (Franchise), LittleBigPlanet (Franchise), DJ Hero (Franchise), Rainbow Six (Franchise), Rainbow Six Vegas (Franchise), Far Cry (Franchise), True Crime (Franchise), The Sims (Franchise), Prototype (Franchise), EverQuest (Franchise), Zool (Franchise), FIFA (Franchise), FIFA World Cup (Franchise), Football Manager (Franchise), Pro Evolution Soccer (Franchise), Winning Eleven (Franchise), Top Spin (Franchise), Chex Quest (Franchise), Skate (Franchise), NASCAR (Franchise), Scarface (Franchise), Xenus (Franchise), inFamous (Franchise), Anarchy Online (Franchise), Wave Race (Franchise), CSI (Franchise), Crackdown (Franchise), Driver (Franchise), CrimeCraft (Franchise), Crazy Taxi (Franchise), Battlefield (Franchise), Battlefield: Bad Company (Franchise), Extreme G (Franchise), Shift (Franchise), WipEout (Franchise), PlanetSide (Franchise), Ghost Recon (Franchise), Counter-Strike (Franchise), Forza (Franchise), Ghost Recon Advanced Warfighter (Franchise), Doritos (Franchise), Enemy Territory (Franchise), Need For Speed: Hot Pursuit (Franchise), Sega Rally (Franchise), Tapper (Franchise), The Price is Right (Franchise), Ville (Franchise), World Series of Poker (Franchise), Jet Moto (Franchise), Xtreme (Franchise), Spot (Franchise), Pepsi (Franchise), Ferrari (Franchise), Pole Position (Franchise)

Characters

• Has characters: Superman (Character), Deadpool (Character), Peter Parker (Character), Sackboy (Character), Astro Bot (Character), Thor (Character), Solid Snake (Character), Big Boss (Character), Master Miller (Character), Otacon (Character), Sunny Gurlukovich (Character), Sam Fisher (Character), Emile Dufraisne (Character), Elena Fisher (Character), Jeff the Cameraman (Character), Colonel Sanders (Character), Hideo Kojima (Character), Para-Medic (Character), Hector Maio (Character), Jarvis (Character), Pepsi Man (Character), Flo (Character), Froster (Character), Jake from State Farm (Character)

Locations

• Has locations: California (Location), Central Park (Location), The United States of America (Location), Space (Location), Subway (Location), New York City (Location), Las Vegas (Location), Los Angeles (Location), Pink's Hot Dogs (Location), Earth (Location), New York (Location), Times Square (Location), Elephant Super Car Wash (Location), Sonic Boom (Location), Pizza Hut (Location), Foot Action (Location), Sears (Location), Teen Second Life Grid (Location)

Objects

• Has objects: Car (Object), Underwear (Object), Motorcycle (Object), Watch (Object), Shirt (Object), Shoes (Object), Short Jacket (Object), Cola (Object), Bus (Object), Banana (Object), DualShock 3 (Object), iPod (Object), PlayStation 3 (Object), Regain (Object), Walkie Talkie (Object), Diet Sprite (Object), SoBe (Object), Sprite (Object), Computer (Object), PlayStation (Object), Cell Phone (Object), Sports Car (Object), PlayStation Controller (Object), Mountain Dew (Object), Xbox (Object), Poster (Object), Aluminum Can (Object), Axe (Object), Calorie Mate (Object), Pepsi (Object), Pepsi NEX (Object), PlayStation Portable (Object), Phone (Object), Xbox 360 (Object), Billboard (Object), PlayStation Vita (Object), DualSense (Object), DualShock 2 (Object), DualShock 4 (Object), PlayStation 2 (Object), PlayStation 4 (Object), PlayStation 5 (Object), Adidas Superstar (Object), Toyota Prius (Object), Zamboni (Object), 7 Up (Object), SoBe Energy (Object), PlayStation Eye (Object)

People

Related Concepts

• Has related concepts: Billboard (Concept), Advergame (Concept), Product Placement (Concept), Video Game Characters That Play Video Games (Concept), Games Based on Food Products (Concept), Fake In-game Advertising (Concept), Ultimate Fighting Championship (Concept), National Hockey League (Concept), Self-Advertisement (Concept), Ordering Food (Concept), Play4Free (Concept), Promotional DLC (Concept)