European Players Will Finally Get Trenched This September--Just Not Under That Name

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Avatar image for alex
Posted by alex (3475 posts) -

The long, painful battle between Microsoft and Portuguese board game maker Rui Alípio Monteiro over the European naming rights to Double Fine's downloadable mech combat game Trenched has finally come to an end.

Microsoft's head trademark legal adviser, shortly before his abdication of power.
Microsoft's head trademark legal adviser, shortly before his abdication of power.

Microsoft signaled the end of hostilities today in Cologne, Germany at the opening of Gamescom, announcing that its legal forces would recede back to American borders. Instead, Microsoft will release Trenched in Europe this September under a new name, Iron Brigade, effectively surrendering the trademark to the name Trenched (and all derivations thereof) to General Monteiro.

Europe has suffered mightily during this time of conflict, with thousands of players unable to purchase Double Fine's alternate history World War I mech combat tower defense shooter due to the conflict with Monteiro's trademark, which stems from his board game, titled Trench. His trademark effectively blocked any advance by Microsoft into major European territories. Ultimately, a direct legal assault must have appeared too costly to Microsoft, and instead, the publisher chose American exile for the Trenched name.

In the end, this war likely could have been avoided altogether had someone at Microsoft's legal team simply done their due diligence and investigated the trademark ahead of time. Instead, countless Euros were lost due to an error in judgment so massive, it altered the very fabric of a downloadable game's branding.

From the ashes of this conflict, we can only hope that Microsoft works diligently to rebuild that branding, so that European players may recognize that this new Iron Brigade is, in fact, that Trenched game they wanted to play like three months ago, but couldn't because of that whole trademark thing. A Herculean task, no doubt, but one that must be done with vigor and determination. Otherwise, substantial profits will assuredly be lost to the flames of war.

Staff
Avatar image for alex
#1 Posted by alex (3475 posts) -

The long, painful battle between Microsoft and Portuguese board game maker Rui Alípio Monteiro over the European naming rights to Double Fine's downloadable mech combat game Trenched has finally come to an end.

Microsoft's head trademark legal adviser, shortly before his abdication of power.
Microsoft's head trademark legal adviser, shortly before his abdication of power.

Microsoft signaled the end of hostilities today in Cologne, Germany at the opening of Gamescom, announcing that its legal forces would recede back to American borders. Instead, Microsoft will release Trenched in Europe this September under a new name, Iron Brigade, effectively surrendering the trademark to the name Trenched (and all derivations thereof) to General Monteiro.

Europe has suffered mightily during this time of conflict, with thousands of players unable to purchase Double Fine's alternate history World War I mech combat tower defense shooter due to the conflict with Monteiro's trademark, which stems from his board game, titled Trench. His trademark effectively blocked any advance by Microsoft into major European territories. Ultimately, a direct legal assault must have appeared too costly to Microsoft, and instead, the publisher chose American exile for the Trenched name.

In the end, this war likely could have been avoided altogether had someone at Microsoft's legal team simply done their due diligence and investigated the trademark ahead of time. Instead, countless Euros were lost due to an error in judgment so massive, it altered the very fabric of a downloadable game's branding.

From the ashes of this conflict, we can only hope that Microsoft works diligently to rebuild that branding, so that European players may recognize that this new Iron Brigade is, in fact, that Trenched game they wanted to play like three months ago, but couldn't because of that whole trademark thing. A Herculean task, no doubt, but one that must be done with vigor and determination. Otherwise, substantial profits will assuredly be lost to the flames of war.

Staff
Avatar image for sirdesmond
#2 Posted by sirdesmond (1395 posts) -

Happy to see this finally be over and done with.

Avatar image for hockeymask27
#3 Posted by hockeymask27 (3696 posts) -

meh I think the game should have been called Super duper 10000% Iron Brigade metal Heat X!!!

Avatar image for soap
#4 Posted by Soap (3774 posts) -

Iron Brigade?.... that kinda sucks.

Avatar image for buft
#5 Posted by buft (3409 posts) -

should have happened a lot faster, with toy soldiers this week to satisfy my strategy needs and retail games galore in September i really don't see myself getting this in the foreseeable future

Avatar image for sharpshooter
#6 Posted by Sharpshooter (913 posts) -

Once its the same game, I'm happy.

Avatar image for vilhelmnielsen
#7 Posted by vilhelmnielsen (1770 posts) -

Of the Damned?

Avatar image for oliveshark
#8 Posted by oliveshark (55 posts) -

I'm happy Norway wasn't effected by this. I bought Trenched on day of release and found it a huge bummer that I could barely find any local games. So because of the cross atlantic latency and massive jank there of I sadly didn't get very far.

I'll give it another shot when the rest of europe can join in.

Avatar image for clubvodka
#9 Posted by Clubvodka (441 posts) -
@VilhelmNielsen said:

Of the Damned?

Avatar image for darkbeatdk
#10 Posted by DarkbeatDK (2326 posts) -

I'm the current trademark holder of the Iron Brigade Girdle for Men of all sizes and I don't approve of Double Fine infringing my copyright.

Avatar image for brendan
#11 Posted by Brendan (9036 posts) -

*Slow clap*

Avatar image for cesson
#12 Posted by cesson (51 posts) -

So..... does this mean separate achievements?

Avatar image for tesla
#13 Posted by Tesla (2126 posts) -

Join the Iron Brigade my European brothers! To arms!

Avatar image for chippy180
#14 Posted by Chippy180 (178 posts) -

I would have loved for them to have named it "Drenched" in the end and just add a filter into the game :/ Still, beggers can't be choosers!

Avatar image for drjota
#15 Posted by DrJota (726 posts) -

So when we see Drenched,will the EU version get Byron Stockade?

Avatar image for meatsim
#16 Posted by MeatSim (11140 posts) -

I am disappointed that there not calling it Drenched in Europe.

Avatar image for tennmuerti
#17 Posted by Tennmuerti (9082 posts) -

Alex.

I may not like your on screen personality. But by god I love your writing!

Avatar image for zeforgotten
#18 Posted by ZeForgotten (10368 posts) -

Finally, and also, fuck the old guy who didn't want it being called Trenched

Avatar image for the_atomic_dumpling
#19 Edited by atomic_dumpling (2536 posts) -
Avatar image for sonicrift
#20 Posted by sonicrift (327 posts) -

So, don't buy a shitty board game called Trench.

Avatar image for linkster7
#21 Posted by linkster7 (1247 posts) -

Yay wait, I live in norway I can already buy it.Now I just need money! Yay.

Avatar image for jacksukeru
#22 Posted by jacksukeru (6562 posts) -

The new name is meh, but I thought the old name was meh as well so...meh.

Avatar image for csl316
#23 Posted by csl316 (13913 posts) -

Epic recap of this whole scuffle.

Avatar image for little_socrates
#24 Posted by Little_Socrates (5844 posts) -

@sonicrift said:

So, don't buy a shitty board game called Trench.

Is it shitty? I mean, it's not like I'm gonna buy it anyways, but I'm just so curious if the guy holding this trademark is holding it for complete garbage or not. Has anyone played it?

Avatar image for wwfundertaker
#26 Edited by wwfundertaker (1534 posts) -

Drench or Drenched is a drink so they couldnt use that name.

Avatar image for coakroach
#27 Posted by coakroach (2497 posts) -

Iron Brigade? 
How is that better than Judy Denched?

Avatar image for crono
#28 Edited by Crono (2762 posts) -

I think the name "Benched" would have been appropriate given the time-out this title got.

Avatar image for dyram
#29 Posted by Dyram (154 posts) -

Iron Brigade? But I might confuse that with Steel Battalion! I demand it be renamed immediately!

Avatar image for damian
#30 Posted by Damian (1521 posts) -

Huzzah! General Monteiro has won the day.

Avatar image for vexxan
#31 Posted by Vexxan (4633 posts) -

Hurray!

Avatar image for spoilars
#32 Posted by spoilars (19 posts) -

Come on, I can't be the only one who thinks it would be the most hilarious idea ever to name the European version "Frenched"?

Avatar image for godlyawesomeguy
#33 Edited by Godlyawesomeguy (6421 posts) -

So......shouldn't it be called Drenched?

Avatar image for somejerk
#34 Posted by SomeJerk (4077 posts) -

Why and how did they not make sure the name was available in time, yaknow? By the sound of it, a week or two before launch, somebody went "OH FUCK".

And fuck that guy :(

Avatar image for mikular
#35 Posted by Mikular (169 posts) -

Awesome. Been looking forward to this since the US release. Also, loved the way the article was written.

Avatar image for centurioncajun
#36 Posted by CenturionCajun (1573 posts) -

Well, the guy holding the copyright "won" in the sense that he kept his exclusive rights to the name. Nevermind that he probably could have gotten a paycheck from Microsoft far larger than anything he'll earn from releasing his non-existent game in a couple of European countries. I'm just glad that the rest of Europe will now get a chance to play this awesome little downloadable game.

And they couldn't call it Drenched because that's going to be the submarines with legs sequel. Duh.

Avatar image for castiel
#37 Posted by Castiel (3274 posts) -

Fuckin' finally! I still can't play the game though, unless somebody is willing to give me an Xbox for abso-fuckin'-lutely free fuckin' gratis!

But I'm glad for the people who do own an Xbox.

Avatar image for wickedsc3
#38 Posted by wickedsc3 (1044 posts) -

Good, im glad they didn't give in and pay that asshole. Since it was already taking so long to get out, might as well save the money and just rename it.

Avatar image for smiddy
#39 Posted by smiddy (373 posts) -

All I can say is, finally!

It fucking took them long enough. Ignoring the whole debacle of only finding out that we weren't going to get the game ON THE DAY IT WAS RELEASED, then having no explanation as to why, or when we would get it, it's taken them this long to announce they're changing the name and releasing it in a month.

I'm highly looking forward to the game, but I'm disappointed that it didn't come out earlier during what was otherwise quite a dry spell. It will now have to compete with the flood of games that are released in autumn.

Avatar image for cybexx
#40 Posted by Cybexx (1569 posts) -

They could have went with Drenched 0: Land Warfare

Avatar image for cheeckoo
#41 Posted by cheeckoo (28 posts) -

@cesson said:

So..... does this mean separate achievements?

I sure hope so

Avatar image for death_burnout
#42 Posted by Death_Burnout (3848 posts) -

It still pains me that that asshole won.

Avatar image for pakattak
#43 Posted by pakattak (267 posts) -

Alex, your writing never fails to delight me.

Avatar image for jazz_lafayette
#44 Posted by Jazz_Lafayette (3897 posts) -

Fuck you and your wit, Alex Navarro.

Avatar image for flappyhands
#45 Posted by FlappyHands (3006 posts) -

@Death_Burnout said:

It still pains me that that asshole won.

Word. Iron Brigade is a pretty weak name.

Avatar image for wintersnowblind
#46 Posted by WinterSnowblind (7598 posts) -

@Death_Burnout said:

It still pains me that that asshole won.

He wanted money from MS using the name Trenched. At least this way, he doesn't get anything.

I don't think the name is too bad either.. It gives a better idea of what to expect from the game than "Trenched" does, which I always thought was a terrible title.

It's just annoying how long it's taken them to sort this out.

Avatar image for lockwoodx
#47 Posted by lockwoodx (2531 posts) -

any word on a PC release?

Avatar image for cikame
#48 Posted by cikame (1849 posts) -

Finally.

IRON BRIGADE!

Avatar image for catfish666
#50 Posted by Catfish666 (216 posts) -

What annoys me is trademark owners' of Trench uncompromisingness about the whole deal. As far as I understand only thing they accomplished was to retain their existing rights to a board game that was developed 2 years ago and is still lacking a publisher. That and they seem to have their head way up their own asses judging from the text in their website:

Since immemorial times, the Top 3 of the Classic Games around the world has always been composed of the forever eternal games: Chess, Checkers and Backgammon.

But now, finally, there is a “real” competitor, which will stand still and will probably become a cult game, famous worldwide.

Really? That what you think? No way a negotiated deal with Microsoft could've been any more monetarily beneficial? In the best outcome they could've published their board game themselves instead of lying about making it a video game.

Meh, in the end I just feel bad about Double Fine. They're entitled for recognizition of the work they put into their games.

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