<- I'm talking about this little guy here.

That's Johnny V.'s face, right? I just need confirmation for my sanity, as I can't tell for 100% by sight. It's so tiny.

@tnecniv: A couple of levels to the joke, the basis of which being this picture -

Note the initials J.V. shaved into his chest.

The next step of the joke happened during E3 2010 (which I still believe has the best set of shows out of all the E3's. That year is where most of the great GB memes originate from).

For those wanting resolution to the bet, Johnny V proceeded to lose. The following was the result -

yes. hold over from whiskey media days, i believes

I have seen that face many times in the loading animation, and never once have I wondered whose face that actually was. Good to know.

Is there an origin story to this joke? I've never really thought about it in the 6 years I've been here.

Excellent. I posted this thread and totally forgot about it. Thanks for the background, I knew I was right! Gotta love some Johnny V.