Man, I think I actually miss Kevin Butler

Avatar image for bisonhero
#1 Posted by BisonHero (10555 posts) -

I mean, Sony is doing just fine, but looking back, he was actually a funny company mascot character thing for a couple years there.

As hammy as his lines are, I still like this weird remix thing that GameTrailers made to send off the PS3, leading up to the PS4 announcement. It's what reminded me of Kevin Butler.

Avatar image for lordandrew
#2 Posted by LordAndrew (14601 posts) -

We all serve one master. His name is Kevin Butler.

Avatar image for toowalrus
#3 Posted by TooWalrus (13391 posts) -

As do I, that guy was great. I wasn't a fan of all his ads, but when he pulled a framed photo of Jack Tretton out of his drawer and whispered "You ARE the boss of me," I loved him.

Loading Video...

Avatar image for addfwyn
#4 Edited by Addfwyn (2010 posts) -

I really really enjoyed the KB ads, they were one of the few company ads (along with maybe Apple) that I actually went out of my way to watch.

Avatar image for justin258
#5 Edited by Justin258 (14431 posts) -

I didn't know that Kevin Butler isn't actually a person until just now. He's a character played by an actor.

Avatar image for bisonhero
#6 Posted by BisonHero (10555 posts) -

@believer258 said:

I didn't know that Kevin Butler isn't actually a person until just now. He's a character played by an actor.

Wait, did you think the actor's name was just Kevin Butler, or did you think Kevin Butler was actually some executive at Sony that just happened to be incredibly comfortable on camera? I need to know how deep this goes.

Avatar image for yummylee
#7 Posted by Yummylee (24646 posts) -

I love that the actor's name is Jerry Lambert; it's actually almost as great as Kevin Butler.

Avatar image for mariachimacabre
#8 Posted by MariachiMacabre (7097 posts) -

Yeah, it's unfortunate that Sony decided to sue him over something so stupid as simply appearing in an ad with a Wii. There could have been more great Kevin Butler ads.

Avatar image for butano
#9 Edited by butano (1997 posts) -

Definitely. His maniacal laugh in the GT5 trailer always busts me up!

Loading Video...

Avatar image for mercutio123
#10 Posted by mercutio123 (532 posts) -

His E3 performance was just...something else

Avatar image for bisonhero
#11 Edited by BisonHero (10555 posts) -

@mariachimacabre said:

Yeah, it's unfortunate that Sony decided to sue him over something so stupid as simply appearing in an ad with a Wii. There could have been more great Kevin Butler ads.

Yeah, it's unfortunate, but I think they were done using him in ads by that point anyway. I just looked it up, and that Bridgestone ad with the Wii that got the actor in trouble came out in September 2012; however, there hadn't been a new Kevin Butler ad since late 2011 (I'm not clear on the exact month or dates, but there was an Uncharted 3 one, and maybe a couple after that, but definitely nothing later than December 2011).

Given that 8 months of 2012 had already gone by without a single Kevin Butler ad, I think Sony was done with the ad campaign. Companies as big as Sony don't like using the same advertising campaign for more than 2-3 years, even if it is as widely liked as the Kevin Butler ads were.

Maybe they were going to bring him back for some holiday 2012 ads, but there actually weren't many PS4 exclusives in holiday 2012 other than Playstation Allstars Battle Royale. Though what I wouldn't give to see a Kevin Butler ad for Journey, Unfinished Swan, or TOKYOJUNGLE.

Avatar image for justin258
#12 Posted by Justin258 (14431 posts) -

@believer258 said:

I didn't know that Kevin Butler isn't actually a person until just now. He's a character played by an actor.

Wait, did you think the actor's name was just Kevin Butler, or did you think Kevin Butler was actually some executive at Sony that just happened to be incredibly comfortable on camera? I need to know how deep this goes.

The latter.

I just thought he was some super-hammy awesome executive who just happened to enjoy doing commercials. The fact that he isn't is really disappointing.

Avatar image for bisonhero
#13 Posted by BisonHero (10555 posts) -

@believer258: Awww, sorry. Now I feel like I just told you that Santa Claus isn't real.

Avatar image for bocam
#14 Edited by Bocam (4099 posts) -

Whatever happened to that little black boy who really loved the PSP?

Avatar image for drdarkstryfe
#15 Posted by DrDarkStryfe (2104 posts) -

Sony parted ways with the advertising agency that cooked up Kevin Butler. You will never see the character again.

Avatar image for bisonhero
#16 Posted by BisonHero (10555 posts) -

@bocam said:

Whatever happened to that little black boy who really loved the PSP?

Made by the same ad agency as Kevin Butler, but he didn't get nearly the same positive feedback as KB, plus nobody in North America really cared about the PSP, plus the Vita was on the horizon, so they canned Marcus ads way earlier than the Kevin Butler ads.

Avatar image for jakob187
#17 Posted by jakob187 (22937 posts) -

"We all serve one master, one king...and his name is gaming. FOREVER MAY HE REIGN!"

Seriously, in the auto-tune version, that part just gives me fucking GOOSEBUMPS!

Avatar image for castiel
#18 Posted by Castiel (3298 posts) -

It would be cool if he just made a last appearance at Sony's next E3 event promoting the PS4 live.

Avatar image for squidc00kie
#19 Posted by squiDc00kiE (457 posts) -

@toowalrus: That may be the greatest thing I've ever seen

Avatar image for toowalrus
#20 Posted by TooWalrus (13391 posts) -
Avatar image for psylah
#21 Posted by psylah (2295 posts) -

@bisonhero said:

@believer258 said:

I didn't know that Kevin Butler isn't actually a person until just now. He's a character played by an actor.

Wait, did you think the actor's name was just Kevin Butler, or did you think Kevin Butler was actually some executive at Sony that just happened to be incredibly comfortable on camera? I need to know how deep this goes.

The latter.

I just thought he was some super-hammy awesome executive who just happened to enjoy doing commercials. The fact that he isn't is really disappointing.

No Caption Provided

Hidekazu Yukawa. Look him up. You wouldn't be that far off with your assumption.

Avatar image for bisonhero
#22 Edited by BisonHero (10555 posts) -

@jakob187 said:

"We all serve one master, one king...and his name is gaming. FOREVER MAY HE REIGN!"

Seriously, in the auto-tune version, that part just gives me fucking GOOSEBUMPS!

It's oddly moving, in spite of being a line from a specific company's press conference. I guess his whole persona felt like it was talking to the kind of informed gamers we are (how many other Sony ad campaigns expect the viewer to have any familiarity with Jack Tretton?), instead of just speaking to the lowest common denominator like most other gaming ads (or just speaking largely in visuals).

Also, I still really wonder if he ever expected this gig doing commercials for Sony would turn him and his character, ever so briefly, into this video game icon that was popular enough to take the stage at an E3 press conference. It's weird when you think back on it.

Avatar image for phantomzxro
#23 Posted by phantomzxro (1613 posts) -

@bocam said:

Whatever happened to that little black boy who really loved the PSP?

Made by the same ad agency as Kevin Butler, but he didn't get nearly the same positive feedback as KB, plus nobody in North America really cared about the PSP, plus the Vita was on the horizon, so they canned Marcus ads way earlier than the Kevin Butler ads.

All true but i thought the Marcus ads were kind of a bad clone of the Kevin Butler ads. Nobody wants some kid telling them that their ios games suck and they need a psp to play good games. Having a "Master Race" techy attitude does not win people over. Having a kid be the voice of that message is twice as bad.

The Kevin Butler ads had a bit more charm without talking down to people, while bringing back the spirit of having fun with video game ads that has been lost these last few gens. I wish sony keep up with them as well because they were fun and funny. These live action ads were cool but nobody other then gamers will care for them.

This edit will also create new pages on Giant Bomb for:

Beware, you are proposing to add brand new pages to the wiki along with your edits. Make sure this is what you intended. This will likely increase the time it takes for your changes to go live.

Comment and Save

Until you earn 1000 points all your submissions need to be vetted by other Giant Bomb users. This process takes no more than a few hours and we'll send you an email once approved.