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    Killzone 2

    Game » consists of 8 releases. Released Feb 27, 2009

    Take the fight to the Helghast in this first person shooter from Guerrilla Games.

    Killzone 2 Storms Television, Interactive Ad On The Way

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    Jeff

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    Edited By Jeff  Staff
    Do you ever get the impression that everyone involved with Killzone 2 has a bit of a chip on their shoulder about the initial not-in-engine video that was shown of the game back in 2005?

    Sony and Guerrilla appear to be taking things to extremes with their first ad for Killzone 2, which--as if to prove a point--is done entirely in-engine.

      


    While that fact will probably be lost on the mainstream audience that will see this ad on multiple networks as of tomorrow, it's a great-looking ad that seems like it gets its point across quite well. There are guns here. Things are war-torn. And the people behind the game don't need to get all faux-extreme with the metal guitars and the in-your-faceness to get that across. Looks great.

    The ad was unveiled in a post on Sony's official PlayStation blog, in which Scott Steinberg also said that this ad would be coming as a video download today on the PlayStation Network... and will be coming as an interactive download that lets you control the camera and listen to commentary about its creation sometime in March.

    That's pretty cool.
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    Jeff

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    #1  Edited By Jeff  Staff
    Do you ever get the impression that everyone involved with Killzone 2 has a bit of a chip on their shoulder about the initial not-in-engine video that was shown of the game back in 2005?

    Sony and Guerrilla appear to be taking things to extremes with their first ad for Killzone 2, which--as if to prove a point--is done entirely in-engine.

      


    While that fact will probably be lost on the mainstream audience that will see this ad on multiple networks as of tomorrow, it's a great-looking ad that seems like it gets its point across quite well. There are guns here. Things are war-torn. And the people behind the game don't need to get all faux-extreme with the metal guitars and the in-your-faceness to get that across. Looks great.

    The ad was unveiled in a post on Sony's official PlayStation blog, in which Scott Steinberg also said that this ad would be coming as a video download today on the PlayStation Network... and will be coming as an interactive download that lets you control the camera and listen to commentary about its creation sometime in March.

    That's pretty cool.
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    clovy

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    #2  Edited By clovy

    Nice to see they are finally putting some effort into the advertising for Killzone 2.

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    PhantomShadowz

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    #3  Edited By PhantomShadowz

    Pretty sweet.

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    thrashr20

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    #4  Edited By thrashr20

    sweet

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    stillmotion

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    #5  Edited By stillmotion

    I'm down with bullet time anytime.

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    clovy

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    #6  Edited By clovy

    Nice to see them finally putting in some real effort in the advertising for Killzone.

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    ZeroCast

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    #7  Edited By ZeroCast

    That's totally awesome! Considering that I played the game earlier today.

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    F1

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    #8  Edited By F1

    Did I hear someone say "MOOOOOOOOMMMM, get me that game!!!!!!!!!"?
    That's pretty awesome though. I've preordered, which is kinda rare for me, but I played the demo and it's awesome! I wanna cry!

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    Magresda

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    #9  Edited By Magresda

    Maybe this is the start of an all-out ad campaign for KZ2? I hope so

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    Thrust_Muscle

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    #10  Edited By Thrust_Muscle

    Sweet but could have been better. It would have been dope salad if they showed a whole firefight in slow motion set to opera in the background, then as the last shell casing hits the ground in slow mo and the music fades out ...Killzone 2

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    SubTact

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    #11  Edited By SubTact

    I co-sign with the sentiment that it's good to see that Killzone 2's getting some Sony marketing love final.  And even better it's a good ad as opposed to a Sony creepy baby ad or a MS disturbing "head blown" ad.

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    warxsnake

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    #12  Edited By warxsnake

    not entirely in-game because I doubt you shoot high polygon bullets that have a higher resolution texture than a Helghast soldier

    that, or at least they made a custom bullet model in game just for this ad.

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    LiveOrDie1212

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    #13  Edited By LiveOrDie1212

    Killzone 2 deserves all the ad minutes it can get, this game should be in the hands of every person who enjoy playing quality games and for those who interested in getting into video games. and the ad: EPIC!!!!!

    but i prefer them using something like "ENTER THE KILLZONE" instead of "War Perfected", but other than that, it was awesome.

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    ToxicFruit

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    #14  Edited By ToxicFruit

    nice

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    Anderson

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    #15  Edited By Anderson

    "War.  Perfected."

    *snicker*

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    Thunder

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    #16  Edited By Thunder

    War Perfected is kinda stupid but the concept of the ad is great

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    LiveOrDie1212

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    #17  Edited By LiveOrDie1212
    warxsnake said:
    "not entirely in-game because I doubt you shoot high polygon bullets that have a higher resolution texture than a Helghast soldier

    that, or at least they made a custom bullet model in game just for this ad.
    "

    "in game" and "in game engine" are two different things.
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    PLWolf

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    #18  Edited By PLWolf

    That was awesome!! I look forward to seeing it on my TV.

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    hwarang

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    #19  Edited By hwarang

    War PERFECTED! Perfected indeeed... 

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    SpaceInsomniac

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    #20  Edited By SpaceInsomniac

    Someone has been watching Korn videos.

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    halfameatball

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    #21  Edited By halfameatball

    Pretty good, but Sony should get behind this game like MS gets behind Halo and Gears.

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    Regal

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    #22  Edited By Regal

    didn't realize it was in engine at first, have sony finally arrived at "toy story quality graphics"?

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    InFamous91

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    #23  Edited By InFamous91

    This better be promote extremely hard......the commercial pretty cool, its better than the Gears Of War's commercial which made no sense lol

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    Defunctfrenzy

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    #24  Edited By Defunctfrenzy

    "War Perfected is kinda stupid but the concept of the ad is great"

    You don't think the whole "War Perfected" is a nod towards Halo's "Combat Evolved" as if to say "we're better"?

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    hatking

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    #25  Edited By hatking

    In-engine is an entirely different thing than in-game.  There are more than a few liberties taken here to make it look far better than it would in the actual game, I'm not knocking the game...it looks great, but we aren't at a point yet where half that stuff is possible.  The bullet is obviously not what it would look like in game, the shell exploding off of it is also very unlikely and unnecessary as you would probably never be able to notice such a thing.  The characters and explosions are all obviously moving on a script...but that really goes without saying.

    Still I noticed only three weak spots, the character's eye when very close at the very begining doesn't look that great, the water in the puddle looks very fake(which is odd I've seen some real great water effects lately strange they aren't there), and the Helghast sabatuer's cloak near the end seemed low res.

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    sgthalka

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    #26  Edited By sgthalka

    Why do I get the feeling Gertsmann can't bring himself to fully admit he likes this game?

    I know it's not "cool" to say anything positive about any Sony-related product, but cripes, give it a rest already. It's just video games. Graphics, explosions, boom, pow, fun.

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    imayellowfellow

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    #27  Edited By imayellowfellow

    i think killzone needs a drink and a ridiculous limited edition copy (novelty helghast helmet anyone?),

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    Player1

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    #28  Edited By Player1

    A very cool ad.

    If I knew nothing about the game industry, I might even be compelled to buy this game becasue of that ad.

    So it does its job.

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    Anderson

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    #29  Edited By Anderson

    @Defunctfrenzy

    Exactly.  I would imagine it is somewhat tongue-in-cheek.  I though it rather clever.

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    RawShark

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    #30  Edited By RawShark

    I just read about this on Kotaku, and I'm really impressed. I don't feel it captures an "epic" scope like that footage, but it's still a brilliant advert for the power of PS3, and hell, how far consoles have come in less than ten years.

    But people keep mentioning this "Oh, it's more classy, it has no heavy metal or anything" shit. And? I can't remember the last time a good shooter advertised that way. Hell, we had that weird/awesome Gears ad last Chrimbo. Certainly not RAWK.

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    Lieutenant

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    #31  Edited By Lieutenant

    Too short. I doubt the mainstream audience is won over by pretty graphics in commercials at all. Considering 99.9% of game commercials are CGI or live action. I doubt most people know the difference between in engine and CGI.

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    Jensonb

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    #32  Edited By Jensonb

    I think it's pretty god damn impressive that their bullet models are that detailed. I mean, if it weren't for this trailer who would know?

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    LiveOrDie1212

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    #33  Edited By LiveOrDie1212

    they should've played this during the super bowl. that would've been genious.

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    WholeFunShow

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    #34  Edited By WholeFunShow

    Awesome, & I don't use that word lightly. FYI England don't allow games ads to imply that prerendered footage is in game/engine, so it might have been for that. Lulz if they still can't use this for some reason.

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    tekmojo

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    #35  Edited By tekmojo

    Oh baby.

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    TheHBK

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    #36  Edited By TheHBK

    i think it looks pretty good, just a good looking game, but not impactful.  just doesnt give you a sense of how amazing the game is to play, just look at.  Plus, I dont like the whole War. Perfected. thing, that makes me think they are trying to cater to the people who were taken in by Halo: Combat Evloved.

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    JoelTGM

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    #37  Edited By JoelTGM

    that was great

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    Muffin_Hunter

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    #38  Edited By Muffin_Hunter

    Yeah, that is pretty cool. I gotta remember to check PSN and try this out later.

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    Evans

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    #39  Edited By Evans

    Give me a price drop on the PS3 so I can get this game, Sony?

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    dannyodwyer

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    #40  Edited By dannyodwyer

    For the love of god why didnt they show gameplay? The only reason most of us are buying this game is because the graphics in first person are stunning. This commercial will make the layman think its another CG adaptation of the real action. Sillyness i tells ya!

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    Death_Burnout

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    #41  Edited By Death_Burnout

    There's a different shorter ad airing in the UK at the moment.

    And yeah, seems some people still don't know the difference between in-game, and in-engine.

    Regardless of that fact, the trailer looks amazing, though it's clear it's in-engine when those pillars start to dust up. It will be interesting to see when controling the camera.

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    Zatoichi_Sanjuro

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    #42  Edited By Zatoichi_Sanjuro
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    eternaLightness

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    #43  Edited By eternaLightness

    Awesome trailer. On PS blog, it's gonna be shown at UFC 95 on Saturday. Sweet!

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    RHCPfan24

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    #44  Edited By RHCPfan24

    I am glad this game is starting to get some advertisements. It definitely deserves it.

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    LoZone

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    #45  Edited By LoZone

    very nice,  they need to keep it coming.

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    Cheapoz

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    #46  Edited By Cheapoz

    Gun game has guns.


    AND BULLETS!
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    borgmaster

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    #47  Edited By borgmaster
    I completely agree, Thrust Muscle.



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    Rio

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    #48  Edited By Rio

    The wait is driving me crazy.

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    Guardian

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    #49  Edited By Guardian

    Good ad. I hope it gets good air time.

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    TomA

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    #50  Edited By TomA

    Wow that is honestly one of the worst game trailers i have ever seen, so cheesy and stupid LOL!!!!!!!

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